Minority Influence Flashcards
What is conversion?
When the minority is able to change the view of the majority and make them internalize this new view.
For conversion to occur the minority must show…(3)
Commitment
Consistency
Flexibility
What kind of social influence does the minority use to change the majority’s views?
Informational social influence
Why does informational social influence take time to change their views?
Takes time for them to question and analyse their own views.
Why does consistency cause change?
Causes the majority to reassess their own views as they begin to doubt themselves.
Why does commitment cause change?
Shows the minority are confident and serious about their views.
Why does flexibility cause change?
Shows they are reasonable which is more persuasive.
Name one study which supports consistency in minority influence?
Moscovici
What kind of study was Moscovici’s?
A laboratory study
How many groups of females took part?
32 groups of 6 females
What were Moscovici’s participants asked to do?
Identify the colour presented to them, which was always blue but of different shades.
How many confederates were in Moscovici’s study?
2 confederates
What did Moscovici’s confederates do?
Answer incorrectly all the time or almost all the time.
Why did Moscovici’s confederates do this?
To measure the impact of consistency would have on the majority
What were the results of Moscovici’s study?
When confeds were consistent is saying the colour was green, 8% of the majority conformed - this was higher when the majority were asked to write their answers.
