Minority Influence Flashcards
1
Q
What was moscovicis experiment?
A
A laboratory experiment into the effect of consistency and inconsistency.
2
Q
What was moscovicis method?
A
192 women were involved. In groups of six they were asked to judge the colour of 36 slides. All the slides were blue but varied in brightness.
3
Q
What makes minority influnce stronger?
A
Consistency
Flexibility