Minority Influence

Question 0

CoPSES

Answer 0

Consistency
Principle
Snowball effect
Sacrifice

Question 1

Examples of MI

Answer 1

Smoking
Climate change
Votes for Women

Question 2

Snowball effect

Answer 2

Few members of majority move to minority viewpoint, adding momentum to movement.

Question 3

Principle

Answer 3

Should not appear to act out of self-interest, but because they believe something is right.

Question 4

Consistency

Answer 4

Minorities need to be resolute, certain and use clear definitions of ideas. They should not alter demands.

Question 5

Consistency - Moscovici et al

Answer 5

6 estimated colour of slide (2 confederates)
Slides were blue, but when confeds said were green all trials, 8.4% trials agreed
When they were inconsistent, 1.3% agreed

Question 6

Sacrifice

Answer 6

Made personal sacrifices in order to hold position (e.g. David Cameron with bike)

Question 7

Different process to majority influence

Answer 7

Majority involves normative.

Minority involves informational.

Question 8

Social cryptoamnesia

Answer 8

Become majority viewpoint without people remembering where they came from.

Question 9

Instant or delayed effects

Answer 9

No instant change in minority influence because no ‘big group’ to look foolish in front of.