Explanations Of Conformity Flashcards
Informational social influence
Conform to be right, as assume others are right.
Normative social influence
Conform to be accepted by a group.
Asch participants
123 American men
Asch procedure
Identify line of same length on second card.
Asch findings (people)
75% of people conformed once or more
Asch findings (trials)
People accepted wrong judgements in 36.8% of trials.
Asch conclusion
Normative social influence
Asch AO2
‘Child of its time’
Androcentric
Asch AO2 (ethical)
Deception
Neto
Recreated Asch but with female psychology students, but found the same so androcentric nature of Asch unimportant.
Sherif procedure
Estimate how far spot of light moves.
Return to repeat test in groups of three.
Sherif findings
Participants changed views and converged/ agreed on answers
Asch conclusion
Informational social influence