Minority Influence Flashcards
Consistency, commitment, flexibility
What factors affect minority influence?
- Consistency
- Commitment
- Flexibility
What is meant by minority influence?
When one person or a small group of people influences the beliefs and behaviours of others. This is most likely to lead to internalization in which both public and private views are changed.
How does consistency affect minority influence?
The minority needs to be consistent; they need to keep to and frequently repeat the same beliefs/message so the majority knows that they hold this view and have done for a while.
What research support is there for consistency?
How does commitment affect minority influence?
A minority need to be dedicated to the cause, this can be demonstrated by taking part in extreme activities which put the minority at some risk. If there are risks in putting forward a point of view, others take it more seriously.
What research support is there for the role of commitment in minority influence?
How does flexibility affect minority influence?
The minority need to be prepared to adapt their point of view and accept valid counterarguments. There needs to be a balance of consistency and flexibility.
What research support is there for the role of flexibility in minority influence?
What is synchronic consistency?
When members of the minority are all saying the same thing
What is diachronic consistency?
When the minority has been saying the same thing for a long time.
What does the augmentation principle refer to in minority influence?
The idea that if a minority takes risks for their cause, others take their views more seriously.
