Minority Influence

Question 1

What are the 3 key features of Minority Influence?

Answer 1

Consistency
- being reliable, not changing the message
Commitment
- dedications to the cause
Flexibility
- changing approach based on the situation, adapting and giving reasonable counterarguments

Question 2

What are the 2 types of Consistency?

Answer 2

Synchronic - all saying the same thing
Diachronic - all saying the same thing for A LONG TIME

Question 3

Explain the Snowball Effect.

Answer 3

When more people are converted from majority to minority, it influences more people to convert, and quickens the rate of conversion.

Question 4

What are the strengths of Minority Influence?

Answer 4

Studies show the importance of consistency, commitment and flexibility
Has real life applications
- minority groups (gay rights etc)

Question 5

What are the weaknesses of Minority Influence?

Answer 5

Artificial tasks
- less ecological validity
- not like actual minority groups
Labeling
- many do not want to be radicalised