Minority Influence

Question 1

Strength: RTS CONSISTENCY

Answer 1

moscovici et al, two confeds sat w majority of 6 ppts, shown blue slides that differed in intensity and had to state colour, when minority consistently called slides green, 8% agreed, inconsistent 1%, supports consistency is important

Question 2

Weakness: lacks mundane realism

Answer 2

Moscovicis research to support consistency, unrealistic task of stating the colour of slide, difficult to generalise findings to explain how minorities attempt to change behaviour of majority irl, outcomes more important, eg less influence in a jury setting, could be life threatening, lowers ext validity

Question 3

Strength: RTS flexibility

Answer 3

Nemeth and Brilmayer, mock jury, amount of compensation to be paid for someone in a ski lift accident, when confed put forward alternative point of view and refused to change position, no effect on minority, confed who compromised had influence, flexible so able to change majority opinion, supports flexibility as important.