Minority Influence

Question 1

3 main process in minority behaviour

Answer 1

Consistency, commitment, flexibility

Question 2

Types consistency

Answer 2

Synchronic - consistency between people in minority
Diachronic - consistency over time

Question 3

Moscovici et al - Procedure

Answer 3

Blue Green study
172 ppts but into groups of 6 (4 naïve/ 2 confederates). Ppts were asked to state the colour of 36 slides. All of the slides were blue.
Condition A: confederates were consistent
Condition B: They were inconsistent

Question 4

Moscovici findings

Answer 4

Control group 0.25% answered green
Consistent group 32% answered green at least once
Inconsistent group 1.25% answered green

Question 5

Commitment

Answer 5

Minority must show their dedication by making sacrifices or doing extreme activities (augmentation principle)

Question 6

Flexibility

Answer 6

If minority is not flexible they are seen as rigid. They need to adapt and accept reasonable counter arguments