Minority influence Flashcards

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1
Q

what does minority influence require?

A
  • individual to reject majority behaviours/ beliefs and convert to the minority
  • attempt to change views through informational social influence= internalisation
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2
Q

what is the snowball effect?

A
  • starts as a slow process
  • the more people that pick up the minority view the faster the process speeds up
  • minority view improves acceptability
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3
Q

3 behaviours that need to be adopted to convert to a minority belief:

A
  • consistency
  • commitment
  • flexibility
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4
Q

how does consistency affect minority influence?

A
  • minorities need to show they are confident in their view
  • if they repeat the same message over time, the argument seems more powerful
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5
Q

how does commitment affect minority influence?

A
  • if they are willing to suffer for their views but still hold them
  • the majority if more likely to take them seriously= augmentation principle
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6
Q

how does flexibility affect minority influence?

A
  • if u are completely inflexible
  • lose the ability to be persuasive
  • need to appear to consider counter arguments and slightly compromise
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7
Q

Evaluative research support: Moscovici- commitment blue slides

A
  • groups of 4 pp and 2 confederates shown 36 slides diff shades of blue in 2 diff conditions
  • 1st= consistent minority said the slides were green
  • 32% gave the same answer as a minority in at least one trial
  • wrong answers given 8.4% of the time
  • compared to 1.25% when the minority was inconsistent
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8
Q

Evaluative research limitation: Moscovici- commitment blue slides

A
  • 68% of pp never agreed with the minority
  • some people are perceptive to minority groups
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9
Q

Evaluative research strength: Nemeth- flexibility ski lift accident

A
  • 3 pp and 1 confederate in 2 conditions
  • 1st= minority showed inflexibility didnt change from a low compensation payment for a victim of a ski lift accident
  • 2nd= showed flexibility by raising his offer slightly
  • in flexible more likely to lower their compensation level closer to confederates offer
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10
Q

Evaluative research limitation: Nemeth- flexibility ski lift accident

A
  • experimental research so the situation is not real
  • no money would actually be paid
  • questions the external validity of the stduy
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11
Q

Evaluation strengths: real- world examples

A
  • many minorities have caused social change because of minority influence
  • gay rights movement
  • suffragettes
  • stayed consistent and sometimes suffered
  • eventually gained the social change they wanted
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