minority influence Flashcards
what does minority influence refer to
?
refers to aa situation where an individual or a small group of people influence the beliefs and behaviours of others
what does minority influence most likely lead to ?
internalisation
what are the 3 main processes involved in minority influence ?
- flexibility
- commitment
- consistency
what is meant by consistency ?
when the minorities views are repeated so many times that it makes other people rethink their own views
what is meant by commitment ?
when minorities engage in some activities to draw attention to their views as it demonstrates commitment to the cause
what is meant by flexibility ?
when minorities adapt their own point of views and accept reasonable and valid counter arguments
what is meant by diachronic consistency ?
where a person maintains a consistent position over time
what is meant by synchronic consistency ?
where there is agreement among members of the minority group
what is the augmentation principle ?
if a minority is willing to suffer for their beliefs, they are seen to be more committed
