minority influence Flashcards
strength:there is research support for the role of flexibility
E:Nemeth had groups of participants discuss and decide the amount of compensation they would give a victim of a ski lift accident. Nemeth found that a single confederate was able to effectively argue a lower amount if they started off low and adjusted their figure upwards rather than staying fixed on the low sum.
E:this shows support for minority influence as being flexible allowed for more participants to be influenced. this also shows the limitation of consistency as being flexible inevitable means reducing consistency. however nematic found that participants were only able to be persuaded if the confederate shifted Late into negotiations, as shifting too early was seen as caving in. this study support for the role of flexibility was also especially compelling as it has a strong ecological validity.this is because the test nemeth set up was similar to a real world example of minority influence.
L:therefore this study provides evidence for the importance of flexibility In minority inflleunce and is especially compelling due to its relatively,y strong ecological validity.
another strength:there is research support for the importance of consistency
E:wood conducted a meta-analysis of almost 100 studies and found that minorities who were perceived as being consistent were the most influential.
E:this finding provides support for moscovinvis claim about the importance of consistency as an approach in persuading majorities. moreover this studys support for the importance of consistency is especially compelling as it comes from a meta-analysis which is the strongest form of scientific evidence.this is because they review the results of multiple studies meaning they have a very large sample size,so the sample is likely to be representative of the general public. consequently, generalising these findings on the importance of consistency is externally valid.
L:therefore,this study provides support for the importance of consistent for minority influence and support is especially strong as it comes from meta-analysis.