Minority Influence

Question 1

Consistency in minority influence

Answer 1

-more likely to be influenced when they are consistent in views
-are real + serious

Question 2

Commitment in minority influence

Answer 2

-more likely to be influenced when minority are committed
-passion + confidence

Question 3

Flexibility in minority influence

Answer 3

-more likely to be influenced when minority is flexible
-compromising + rational

Question 4

Moscovici’s study

Answer 4

-random P’s - observe how minorities can influence majorities
-blue + green slides - 2/6 confederates
-consistent answers = 8%
-inconsistent = 1%

Question 5

The role of social influence processes in social change

Answer 5

-shift in belief in populations of people - becomes a new norm
-minority influence + LOC are the main causes
-creates the snowball effect