Conformity Flashcards

1
Q

What is internalisation?

A

-externally changing behaviour to fit in with the group - also agreeing internally

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2
Q

What is identification?

A

-external + internal acceptance of majority influence - to gain acceptance

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3
Q

What is compliance?

A

-behaviour in order to fit in with the group

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4
Q

What is informational social influence?

A

-conform because we feel others are more knowledgeable than us
-they know something we don’t

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5
Q

What is normative social influence?

A

-influence of other people that leads us to conform in order to be liked + accepted by them

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6
Q

How does group size affect conformity?

A

-more likely to conform when in a large group
-group of more than 3 - rose by 30%]
-more likely to if all others are in agreement
-must be at least 3 to exert an influence

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7
Q

How does unamity affect conformity?

A

-more likely to conform when group is unanimous
-when joined by another P with right answer - fell from 32% to 5%
-more unanimous = more confidence
-vital in making a consistent majority view

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8
Q

How does task difficulty affect conformity?

A

-more likely to conform when tricky
-similar length = harder to judge
-uncertain of answer - looks to others for confirmation
-ISI is major for conformity when ambiguous

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9
Q

How were social roles investigated by Zimbardo?

A

-Stanford uni prison
-guard or prisoner
-fast identification with roles
-evidence shown that they believed prison was real
-guards became more demanding of obedience
-respective social roles became internalised

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