minority influence

Question 1

Explain how a minority can bring about social change. (4 marks)

Answer 1

• minority challenges status quo
• consistency MOSCOVICI 8% changes their answer when the conf was consistent 1% inconsistent
• commitment extreme acts to draw attention to views
• flexibility compromising and rational they are less likely to be seen as extremists and attention seekers
• snowball effect
• social cryptomnesia - original source of influence forgotten about

Question 2

Explain how social influence research helps us to understand social change. (6 marks)

Answer 2

• dictators can bring about social change through obedience
• becomes a law
• forced to comply
• new norm
• minority influence
  consistency MOSCOVICI 8% changes their answer when the conf was consistent 1% inconsistent
• commitment internal loc to resit compliance and disobey authority) extreme acts to draw attention to views
• flexibility compromising and rational they are less likely to be seen as extremists and attention seekers
• Nemeth compensation
• snowball effect
• social cryptomnesia - original source of influence forgotten about

Question 3

Homeosexulaity, how social influence leads to social change (6 marks)

Answer 3

• Informational social influence
• more people are becoming educated on the topic
• causing internalisation as people genuinely believe in the view
• social media says it’s normal so people just follow
• dictators can bring about social change through obedience
• becomes a law
• forced to comply
• new norm
• minority influence
• commitment, consistency, flexibility
• snowball effect
• social cryptomnesia
• gay rights campaigners challenge the majority view