Minority change Flashcards
1
Q
Three ways to accomplish minority influence
A
- consistency
2, flexibility - commitment
2
Q
Key study: Moscovici: procedure
A
- 4 pps
- 2 confederates
- shown blue slides
- confed called the blue slides green consistently
3
Q
Key Study: Findings
A
Pps said green 8% of the time
4
Q
A03: Support for flexibility
A
Nemeth: compensation in a ski lift accident. When they started to negotiate they were more easily swayed
5
Q
A03: Do we really process the minoritys message more?
A
Mackie - majority of the group holds similar beliefs to ours. We have to carefully understand if they do not.
6
Q
A03: A tipping point
A
Xie - Tipping point of 10% minority and people are able to be swayed
