MIL Flashcards
A method of communication or publication commonly used to distribute news.
MEDIA
Entered into an store, in a computer, it is generally a date
INFORMATION
Is a broad term that covered processed data, knowledge deceived from study experiences.
LITERACY
Plays and important role in communication, media and information will enable us to access, understand and create communication in a variety of context.
MEDIA AND INFORMATION LITERACY
To use, navigate, manage, store and retrieve content print, audio and online
ACCESSING MEDIA AND INFORMATION
Viewers ability to read, evaluate media and contexts and motivations.
UNDERSTANDING MEDIA AND INFORMATION
Viewers or netizens ability to produce, distribute and publish ideas and information via mainstream or social media.
PRODUCING MEDIA AND INFORMATION
before 1700s) - people discovered fire, developed paper, from plants.
Pre-industrial age
(parietal art) are numerous painting and engravings found on cave walls or ceilings around 38 000 BCE
CAVE PAINTING
are used as writing medium especially writing in cuneiform. Cuneiform is one of the oldest forms of writing
CLAY TABLETS
is made from pith of papyrus plant. it is used in ancient time as writing surface to designate documents written on its sheets.
PAPYRUS
(1700s - 1930s) people used the power steam, developed machine tools, established , iron production.
Industrial age
is typically used for texts. it is a device that applies pressured to an inked surface resting upon a print medium.
PRINTING PRESS
is used for long distance communication by transmitting electrical signals over a wire laid between stations.
TELEGRAPH
(film or movie) is series still photos on film, projected in rapid succession on screen by means on light.
MOTION PICTURE
1930s - 1980s) the invention of the transistor ushered in the electronic age. people harnessed the power of transistor that led to the radio transistor, electronic circuits. and the early computers.
Electronic age
1900s - 2000s) the internet paved the way for faster communication and the creation of the social network.
New age or information age
FUNCTIONS OF COMMUNICATION MEDIA
Monitoring function, Information function, Opinion function, Watchdog of journalism, Channel of advocacy
this is to inform the citizens on what happening around them.
Monitoring function
this is to educate the audience on the meaning and significance of the facts.
Information function
this is to provide a platform for public political discoursed
Opinion function
it denounces the wrongdoing of the government and private which leads to increasing of accountability and spearheading positive changes.
Watchdog of journalismWatchdog of journalism, Channel of advocacy
The ability to read, analyze,
evaluate and produce
Media Literacy
The ability to
recognize when information is needed
to locate, evaluate, effectively use and
communicate information in its various
formats.
Information Literacy
o The
ability to use digital technology,
communication tools or networks to
locate, evaluate, use and create
information.
Technology (Digital) Literacy
a renowned
Canadian communication
theorist from the University of
Toronto provided am
explanation as to how media
Evolved through technological
determinism.
Marshall
Mcluhan (1969)
This is the first period. It is
characterized by the prevalence
of oral communication.
Tribal Age
Humans begin to read and write,
which amplified the use of the
sense of sight, lessening the
roles of the other senses of the
human body.
Age of Literacy
The third period is highlighted by
the invention of the Gutenberg
Press in the 15th century.
Print Age
A period characterized by the
dominance of the electric media.
Electronic Age
role of journalism
“Watchdog”
a
theory that
believes
technology is a
steering factor in
how a society
develops its
structures and
values.
Technological Determinism
The ability to recognize when
information is needed and to locate,
evaluate. Effectively use and
communicate information in its various
formats.
Information Literacy
5 Components of Information
Literacy by Seminole State Library
- Identify
- Find
- Evaluate
- Apply
- Acknowledge
Normative Theories of the Press
Authoritarian
* Soviet Media
* Libertarian
* Social Responsibility