Midterm: Week 3

Question 1

What concepts/terms help us define social media?

Answer 1

• collaboration, sharing information

networking, connecting, bidirectional. hashtag activism, conversation, interaction ccei

Question 2

How does Boyd & Ellison define social network sites?

Answer 2

web based services that allow individuals to

• Construct a public or semipublic profile within a bounded system
• Articulate a list of other users with whom you share a connection
• View and traverse a list of connections and those made by others within the system

Question 3

web 2.0

Answer 3

• social networks
• user generated content, bidirectional
• collaboration and sharing information: google drive, livejournal, gaming
  bulletin boards
• avatars, brb lol

Question 4

Briefly explain each layer of Brian Solis’ Conversation Prism starting at the center and working your way out. version 5.0

Answer 4

Center: you > person or brand, Define and identify what you represent

Halo 1:
v2: social actions: add value, make meaningful stories

Halo 2:
v2: social impact: 3Rs (reach resonance relevance) and social capital and influence

Halo 3:
v2: social engagement, how people interact with the brand, brand identity (persona) and community

Question 5

Briefly explain each layer of Brian Solis’ Conversation Prism starting at the center and working your way out. version1 (older)

Answer 5

Halo 1:

• vision, purpose, value, commitment, transparency
• what do you stand for, what’s the purpose using social med and what value does it offer, be transparent

Halo 2:

• HR, Communications, Marketing, sales
• each dept of business works together to achieve brand mission and vision

Halo 3:

• listening > learning > adapting
• observe how people use social, learn how people interact, adjust strategy based on how people engage

Governments focused on the first prism, NJ is more persona based, but other agencies are more technical and less personable.

this prism is good for healthcare and certain industries

Question 6

Web 3.0

Answer 6

• bidirectional content but your tweet might also appear in a google search
• your tweet might appear embedded in an article
• taking our engagement to the next level, not fully implemented yet and data driven than 2.0, semantics web
• removing cookies and moving towards contextual marketing, they have awhole view of you rather than a data point
• people start engaging in content and your information is appearing

Question 7

What is the purpose of social networks

Answer 7

Listening and monitoring
Networking
Conversing
Storytelling
Collaborating and sharing
Understanding
Content
Data