Midterm: Week 2

Question 1

How did the Internet originate

Answer 1

• developers needed a remote connection to work on computers
• internet originated computer time sharing one of its goals pg38
• created by the nat’l defense department

Question 2

What role did government play in the internet’s origins?

Answer 2

• military created ARPAnet first internet, it allowed military and academic researchers to communicate from anywhere through a distributed network
• cold war perpetuated the invention of the internet
• information distributed across many computers so it wouldn’t be disrupted

Question 3

Describe the commercialization of the internet

Answer 3

• www beginning transforming internet to mass medium

- corporations and non profits faught over free nature of web, impeding on the non profit origins

Question 4

Describe the development stage of the internet

Answer 4

• solving a problem, reactionary
• ARPAnet
• email Ray Tomlinson 1971
• mostly used by universities, gov research, labs, corporations, limited

Question 5

describe the entrepreneurial stage of the internet

Answer 5

• microprocessors = personal computers (PCs)
• web browsers Mark Andreessen created Mosaic and eventually Netscape, helping universities, businesses and user get connected
• then, Microsoft launched internet explorer
• NSFoundation Net, high speed network
• fiber optic cable - faster transmissions
• investors, inventors begin thinking how to market it
• the faster you can connect made it more interesting, there was already information available online becase of all the nodes

Question 6

describe the mass medium of the internet

Answer 6

90s-2000s

• market the internet itself
• advertisers can sell and market products
• share information to advertisers and between other people
• multimedia source for information and entertainment
• end of the cold war, researchers, programmers, hackers and commercial interests tapped to the net, these new nodes became the initial audience for the emergence as a “mass medium”

Question 7

how does world wide web work

Answer 7

• data linking systems enabling computer access information associate with or link to other information regardless of where it was on the internet
• tim berners-lee hypertext creates web pages and links all computers understand
• a system of interlinked, hypertext documents accessed through the Internet. It enables the retrieval and display of text and media to your computer

Question 8

What is the idea of mass customization/personalization on the Web?

Answer 8

• emails, interactivity
• convergence, listen to radio/stream video
• produce and consume content
• customizing search results based on browsing history
• more consuming information, less practical

Question 9

Describe Web 1.0

Answer 9

• static web pages, brochures
• directories
• search engines