Midterm T1

Question 1

Maillard Reaction

Answer 1

reducing sugar and amino acids react with dry heat
(protein and glucose and heat = browning change of flavour)

Question 2

Caramelization

Answer 2

sugar decomposition at high temperatures creates brown polymers

Question 3

food science

Answer 3

takes commodities from the farm gate and transform them into food products for the consumer plate

Question 4

major segments of food industry that transform food from farm gate to consumer plate (pmmd)

Answer 4

production: raise/grow food for consumption

manufacturing: raw to refined products

marketing: sales and advertising

distribution: movement from point of sail (storage and transportation)

Question 5

mergers and acquisition

Answer 5

both M&A used to grow food company, change company direction

ex. Ferrero acquires Nestle, strengthen both

Question 6

SME

Answer 6

small and medium enterprises, 100-500

Question 7

national brand product

Answer 7

food products manufactured under brand name available across nation

consistent quality

Question 8

private label/house brand

Answer 8

owned by retailer, made by co-packing

Question 9

allied industries

Answer 9

supports food industry with packing, equipment, ingredients (nutrients, colours, flavours)

do NOT sell food directly

2 companies working together to a goal (CFIA + FDA)

Question 10

cobranding

Answer 10

joint marketing/advertising endeavor between 2 successful brands

Question 11

changes in food trends (ecct)

Answer 11

consumer pull through and technological push from industry

economic and physical determinants
consumer demands

changes in regulation

technology innovation