Midterm Prep # 2 Flashcards
What do sociologists mean when they say sports are “mediated”?
Sports are presented, or represented to viewers, readers and listeners in selective images for narratives (framed in a specific way)
What types of images and narratives are used when talking about sport?
Narrative of melodrama, heroes rise and fall, villains are defeated and women play supporting roles to the men’s central roles
Sports media narratives tend to tell a story that…
…exaggerates the spectacular
…concentrates on, and if necessary, invent rivalries
…creates and bolsters athletes as celebrities and cultural icons
What are some ideological themes in sports media narratives?
Gender: Women’s sports are underrepresented in media coverage (women are sexualized and their achievements are trivialized)
Sexuality: The erasure os homosexuality (erasing athletes)
Racial identity: racial stereotypes (whiteness perceived as the norm in some sports like hockey)
Nationality: Nationalism and national identity (militarism)
What is the sports media complex?
A partnership between the media, professional sports leagues/organizations and advertisers
Mutually beneficial and generate billions of dollars in revenue
Share economic and ideological agendas
What are two important questions about sports mediation?
- Should important elements of national culture and events of national significance, such as the Olympics, be made freely available to Canadians and in both French and English?
- Political, ideological and economic struggles over who should have access to sports and what should be taxpayer funded
When was sport first televised in Canada?
FIrst in 1952, hockey was televised on CBC and Radio-Canada
It was universally available - all Canadians had viewing rights
Grey Cup 1959 had 5 millions viewers
What happened in sports media in the 1960s?
The rise of paid cable channels
What was the first 24 hr cable specialty sports channel?
TSN
Who owned the toronto blue jays?
Labatt brewing company
What changed with TSN in 1984?
- They could now air tournaments and playoff series
- Marks the privatization of sports media in Canada
- Only 3.1% broadcasted were women’s sports between 1985 and 1991
What happened with CBC in the 1990s?
They had to fight to keep their right to broadcast NHL hockey and the Olympics
They said that the viewership from sports would subsidize their other content
What happened in the late 20th and early 21st century?
Changes in regulatory frameworks, massive mergers and telecommunications giants outbid CBC for airing rights
What did CTV Sportsnet launch?
1998
What did Rogers do?
Used its presence in the sports world to sell phones
Has exclusive NHL rights until 2026
Naming rights for multiple sports teams (raptors, baseball stadium, hockey arenas)
What TV networks sprout from Bell?
TSN and CTV
What sprouts from Rogers?
Sportsnet and the blue jays
What lines are blurring in men’s professional sports?
Media and sports and advertising
What are the problems with the privatization of sports broadcasting?
Small number of corporations control the media outlets, sports drive viewership and are inseprable from profit
Why is physical activity not the solutions to all health problems?
The problems are chronic and multifactorial
What is the individual level that shapes our health?
- Genetics
- Lifestyles choices (exercise, nutrition, etc)
- Immediate family environment
What are structural conditions that shape our health?
Recognizes that some people are more able to make lifestyle changes than others - factors that constrain or enable peoples opportunities to be healthy
What are health defining factors?
Food insecurity, safe and good quality housing, access to education, job insecurity, social supports, income inequality, and whether one experiences discrimination based on identity
What is healthism?
A societal preoccupation with health at the individual level rather than external factors influencing health, such as culture, environment, the economy, or other considerations
What are important points of healthism?
Moralizing ideology, emphasizes the importance of willpower, self control and individual responsibility to maintain one’s health
What is an upstream determinant of physical activity?
Structural or societal level
What is a downstream determinant of physical activity?
Individual level
Why is BMI not a good tool to use?
Does not take into account racial, ethnic or other differences, as well as how fat is distributed
What are some beliefs about sport and class?
Rags to riches
Sports are available to anyone, especially amateurs
Those from disadvantaged backgrounds can achieve upward mobility through sports
Sports offer a level playing field
How are sports tied to class and power?
Sports and sports participation are deeply enmeshed in issues of money and power and are linked to the distribution of economic, political and social resources
What is social class?
Categories of people who share an economic position in society based on a combination of their income, wealth, education, occupation and social connections
What are life chances?
The odds of someone being able to achieve economic power and financial success
What is social mobility?
Changes in wealth, education, and occupation over a person’s lifetime or from one generation to the next in families
What is the rags to riches narrative?
They are common feel good stories about athletes rising from humble beginnings to the highest social and economic classes of society based through playing professional sports
What is a meritocracy?
A hierarchical ranking and reward system system in which an individual’s demonstrated performance determines where the individual will end up in the hiercharchy
Why are Canada and the United States often seen as meritocracies?
They are seen as societies in which everyone supposedly has an equal chance of success and high achievement
What two conditions must be present for a society to be a meritocracy?
Equality of opportunity
Equality of condition
What is the illusion of a (true) meristocracy?
Economic success seems to be an indicator of character and worth
No consideration of how difficult upward social mobility is
What is the association between social class and sports participation?
Olympic athletes tend to come from privileged families and social classes
Canada’s high performance athletes parents are more likely to have professional or managerial jobs
Who participates in sports, how they participate in sports, and who watches sports are all related to what?
Social class