MIDTERM EXAM (CANVAS) Flashcards
the risk/benefit ratio of regular vigorous exercise is:
favorable
the overall mortality risk from primary cardiac arrest in the U.S is
aprox… 600,000/ year
the following are risk factors for heart disease except:
family history of obesity
exercise has favorable effects on all the following except:
causing increased anxiety
there are 4 general types of exercise facilities. they are:
community, clinical, corporate, commericial
as a more recent statisitc, what percentage of given population the U.S works out according to IHRSA?
22%
we define active as someone who exercises:
3 to 5 times a week for at least 30 minutes per session/150. week
the highest contributor of these choices to mortality is:
tobacco (cigarette smoking)
all of the following are exercise field associations except:
AAA
the study of numbers of persons living in an area, their age, household income, education and spending patterns is called
demographics
in a corporate fitness facility, a smoking cessation program would have the following intended outcome:
improve employee health which decreases health care spending
when starting new members in your fitness center, the most important piece of information you could obtain is:
… their personal medical history
'’the doctor of the future will give no medicine but will interest his patients in the care of the human frame and the cause and prevention of dise-ease’’ was said by:
thomas edison
the annual attrition rate of a club you manage is 50%, therefore the following is true:
members turn over every two years and decrease to 30% or less as a goal.
regular exercise has been shown to have favorable effects on:
all answers are correct?
which of the following parts of the business plan has a major purpose to educate the lender about the fitness industry
executive summary
the greatest change in health club member utilization has been in which two age demographics since 1987?
approx. 18-24 and over 55+
the quickest and least expensive source of primary date for a market analysis is:
internet - survey questionnaires
Of the 4 main types of health clubs, the one who would promote the most would be?
commercial
the number one reason people begin an exercise program is? (based on % for adopting a program)
to improve appearance
the parthenon effect in marketing refers to:
a 5 column approach to external, internal, guerilla, community, and corporate marketing done all together.
of all the methods to market, advertise, ad sell an existing facility, the best method with the greatest impact and least cost from the choices given would be:
internal referrals
if you were building, designing or consulting on a new health club facility, the area occupied by most of your total space would be
Exercise area
storage space
the process of marketing involves
all of the answers given
when developing a marketing analysis, you should answer four basic questions
- target market size, their needs, how do they behave, who are competitors
in the monthly budget of operation costs; If salaries are 60% of costs, you are performing at an optimal level.
false
if an applicant joins your health center and they are 30 years of age and have heart disease, they should require medical clearance prior to starting exercise.
true
the number one uncontrollable reason a member leaves your club is ‘‘no time’’
false
service desk personnel are not that important to the overall success of a facility
false
the Number One uncontrollable reason a member leaves your club is “no time.”
true
service desk personnel are not that important to the overall success of a facility.
false
customer service utilizes skills that cannot be taught
false
conflict resolution requires taking a stand against your opponent until you win.
false
sales staff should listen for the need of the customer and try to satisfy the need.
true
sales force is not important in a commercial type health facility.
false
monthly retention and attrition reports are not as important as sales statistics each month.
false
profit is Revenue minus Costs/Expenses. P = R - C/E
true
when designing programs, one should:
1. Do a needs assessment 2. Plan program.
2. Implement program 4. Evaluate program.
true
the Number One reason men exercise is to “have time for self.”
false
the Number One reason women exercise is “weight control.” Tone
true
in a clinical setting, “personal training programs” would be more prevalent than “cardiac rehab.”
false
an example of a specialized “value” program would be a spinning class.
false
one of the Number One quality programs for increasing revenue would be personal training.
true
a diabetes exercise program would perform better in a corporate site than a stress management program.
false
when screening your clients/members, those with heart disease should fill out a medical history or Par-Q and medical clearance is not needed.
false
great programs will succeed even if you do not market them and no one knows about them.
false
profit centers in a facility do not contribute to your overall “bottom line.”
false
when selecting staff, the club owner should disregard intangible characteristics like attitude and initiative as they can be taught.
false
usually a lender (like a bank) will give an un-collateralized loan if you have a great business plan for your first business venture.
false
most businesses fail because of over capitalization
true
this course teaches the principles of health fitness program manangement. if you managed or owned your own fitness/wellness business please describe steps you would take from the principles you’ve learned in class so far to make your business sucessful.
- prepare a final section and think about funding your project.
- do a demographic study to help decide location, perform a surevery in the area, think about the type of club, organization staff, and marketing plan.
- design a business plan with help from the SBA.
