MIDTERM EXAM (CANVAS)

Question 1

the risk/benefit ratio of regular vigorous exercise is:

Answer 1

favorable

Question 2

the overall mortality risk from primary cardiac arrest in the U.S is

Answer 2

aprox… 600,000/ year

Question 3

the following are risk factors for heart disease except:

Answer 3

family history of obesity

Question 4

exercise has favorable effects on all the following except:

Answer 4

causing increased anxiety

Question 5

there are 4 general types of exercise facilities. they are:

Answer 5

community, clinical, corporate, commericial

Question 6

as a more recent statisitc, what percentage of given population the U.S works out according to IHRSA?

Answer 6

22%

Question 7

we define active as someone who exercises:

Answer 7

3 to 5 times a week for at least 30 minutes per session/150. week

Question 8

the highest contributor of these choices to mortality is:

Answer 8

tobacco (cigarette smoking)

Question 9

all of the following are exercise field associations except:

Answer 9

AAA

Question 10

the study of numbers of persons living in an area, their age, household income, education and spending patterns is called

Answer 10

demographics

Question 11

in a corporate fitness facility, a smoking cessation program would have the following intended outcome:

Answer 11

improve employee health which decreases health care spending

Question 12

when starting new members in your fitness center, the most important piece of information you could obtain is:

Answer 12

… their personal medical history

Question 13

'’the doctor of the future will give no medicine but will interest his patients in the care of the human frame and the cause and prevention of dise-ease’’ was said by:

Answer 13

thomas edison

Question 14

the annual attrition rate of a club you manage is 50%, therefore the following is true:

Answer 14

members turn over every two years and decrease to 30% or less as a goal.

Question 15

regular exercise has been shown to have favorable effects on:

Answer 15

all answers are correct?

Question 16

which of the following parts of the business plan has a major purpose to educate the lender about the fitness industry

Answer 16

executive summary

Question 17

the greatest change in health club member utilization has been in which two age demographics since 1987?

Answer 17

approx. 18-24 and over 55+

Question 18

the quickest and least expensive source of primary date for a market analysis is:

Answer 18

internet - survey questionnaires

Question 19

Of the 4 main types of health clubs, the one who would promote the most would be?

Answer 19

commercial

Question 20

the number one reason people begin an exercise program is? (based on % for adopting a program)

Answer 20

to improve appearance

Question 21

the parthenon effect in marketing refers to:

Answer 21

a 5 column approach to external, internal, guerilla, community, and corporate marketing done all together.

Question 22

of all the methods to market, advertise, ad sell an existing facility, the best method with the greatest impact and least cost from the choices given would be:

Answer 22

internal referrals

Question 23

if you were building, designing or consulting on a new health club facility, the area occupied by most of your total space would be
Exercise area

Answer 23

storage space

Question 24

the process of marketing involves

Answer 24

all of the answers given

Question 25

when developing a marketing analysis, you should answer four basic questions

Answer 25

• target market size, their needs, how do they behave, who are competitors

Question 26

in the monthly budget of operation costs; If salaries are 60% of costs, you are performing at an optimal level.

Answer 26

false

Question 27

if an applicant joins your health center and they are 30 years of age and have heart disease, they should require medical clearance prior to starting exercise.

Answer 27

true

Question 28

the number one uncontrollable reason a member leaves your club is ‘‘no time’’

Answer 28

false

Question 29

service desk personnel are not that important to the overall success of a facility

Answer 29

false

Question 30

the Number One uncontrollable reason a member leaves your club is “no time.”

Answer 30

true

Question 31

service desk personnel are not that important to the overall success of a facility.

Answer 31

false

Question 32

customer service utilizes skills that cannot be taught

Answer 32

false

Question 33

conflict resolution requires taking a stand against your opponent until you win.

Answer 33

false

Question 34

sales staff should listen for the need of the customer and try to satisfy the need.

Answer 34

true

Question 35

sales force is not important in a commercial type health facility.

Answer 35

false

Question 36

monthly retention and attrition reports are not as important as sales statistics each month.

Answer 36

false

Question 37

profit is Revenue minus Costs/Expenses. P = R - C/E

Answer 37

true

Question 38

when designing programs, one should:
1. Do a needs assessment 2. Plan program.
2. Implement program 4. Evaluate program.

Answer 38

true

Question 39

the Number One reason men exercise is to “have time for self.”

Answer 39

false

Question 40

the Number One reason women exercise is “weight control.” Tone

Answer 40

true

Question 41

in a clinical setting, “personal training programs” would be more prevalent than “cardiac rehab.”

Answer 41

false

Question 42

an example of a specialized “value” program would be a spinning class.

Answer 42

false

Question 43

one of the Number One quality programs for increasing revenue would be personal training.

Answer 43

true

Question 44

a diabetes exercise program would perform better in a corporate site than a stress management program.

Answer 44

false

Question 45

when screening your clients/members, those with heart disease should fill out a medical history or Par-Q and medical clearance is not needed.

Answer 45

false

Question 46

great programs will succeed even if you do not market them and no one knows about them.

Answer 46

false

Question 47

profit centers in a facility do not contribute to your overall “bottom line.”

Answer 47

false

Question 48

when selecting staff, the club owner should disregard intangible characteristics like attitude and initiative as they can be taught.

Answer 48

false

Question 49

usually a lender (like a bank) will give an un-collateralized loan if you have a great business plan for your first business venture.

Answer 49

false

Question 50

most businesses fail because of over capitalization

Answer 50

true

Question 51

this course teaches the principles of health fitness program manangement. if you managed or owned your own fitness/wellness business please describe steps you would take from the principles you’ve learned in class so far to make your business sucessful.

Answer 51

• prepare a final section and think about funding your project.
• do a demographic study to help decide location, perform a surevery in the area, think about the type of club, organization staff, and marketing plan.
• design a business plan with help from the SBA.