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principles of health fitness management > midterm > Flashcards

midterm Flashcards

1
Q

what is the #1 killer in the U.S Mortality?

A

heart disease

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2
Q

what are the risk factors?

A

smoking, diabetes, sedentary exercise

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3
Q

what is the role of PA?

A

3 to 5 days a week, 150 minutes per week, 30 minutes per day

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4
Q

what are the favorable effects on physiological systems

A

decreases anxiety, decreases hypertension, heart disease, better metabolism, and decreases likelihood of using medication for diabetes.

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5
Q

what are the 4 types of exercise facilities and who promotes them?

A

corporate - smoking cessation, back safety, stress management
community - childcare, children’s programs, family programs
clinical - PT, cardiac rehab, older adult care
commercial - personal training/private instruction

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6
Q

define active

A

someone who works out 3 to 5 days a week, 150 minutes per week, 30 minutes per day

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7
Q

who exercises?

A

22% of the population

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8
Q

ACSM

A

American College of Sports Medicine

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9
Q

IHRSA

A

International Health Racquet

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10
Q

AHA

A

American Heart Association

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11
Q

ACE

A

American Council of Exercise

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12
Q

NSCA

A

National Strength and Conditioning Association

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13
Q

what risk factors contribute to mortality?

A

diabetes, smoking, sedentary exercise

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14
Q

understanding demographics

A

Profile - 22% of population
Education - more educated, know exactly how to maintaining their body
Age, sex - age 18-24 (more flexibility to work out) and then over 55 (sick/retired)
Household $70K - $100K (need money to work out)

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15
Q

THE MOST IMPORTANT THING TO ASK MEMBERS?

A

family history

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16
Q

define target market

A

a particular group of consumers at which a product or service is aimed.

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17
Q

attrition rate

A

100/% members who leave the club.
e.g. if attrition rate = 34% , then 100/34 = 2.94 years people stay members of this club

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18
Q

what happens if attrition rate is lower?

A

the longer you retain members

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19
Q

what is the largest growing population of members?

A

?

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20
Q

what is the percentage of each type of club?

A

manages - clinical (%)
promotes - commercial (%)
programs - clinical, commercial, corporate (%)

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21
Q

what is facility design?

A

length X wideth = square width

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22
Q

what is marketing?

A

tangible products lined up to gain sales

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23
Q

what is advertising?

A

The paid, public, non-personal announcement of a persuasive message by an
identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and
potential customers.

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24
Q

what are sales?

A

Establish a need
Communication
Rapport building - Trust
Listen for Objections
Presentation
Ask for the Sale: Close the Sale
Service the Sale!

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25
Q

what are the 10 principles of developing a marketing strategy?

A
  1. Communication
  2. Follow-up
  3. Recognition of Participants
  4. Sociability
  5. Commitment to Schedules
  6. Diversification
  7. Progression of Programs
  8. Promotion of programs
  9. Reliability of Schedule
  10. Accountability for Growth & Retention
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26
Q

what is the goal of sales?

A

closing

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27
Q

what is sales staff compensation?

A

goals

28
Q

what is profit?

A

P = R - C
(profit = revenue - cost)

29
Q

why is there contracts?

A

1). lock people in for longer period of time (law suggests more than a year for a contract?)
2). need a bond, and selling time and future

30
Q

PAR Q

A

medical history, questionaire

31
Q

why do people leave?

A
  • dont have time
  • dont see results
32
Q

why is the service desk important?

A

First contact
Importance role in the club
Roles and skills
Desirable characteristics
Name recognition

33
Q

steps of conflict management

A

?

34
Q

what is conflict management?

A

best way to disagree with someone

35
Q

how to resolve a problem in conflict management?

A

being green with it and opt to resolve it

36
Q

how does sales and service desk relate to one another?

A

how to greet and how to talk to someone

37
Q

what are sales based on?

A

need !

38
Q

know steps to sales

A

Establish a Need.
Communication.
Rapport Building - Trust
Listen for Objections
Presentation
Ask for the Sale; Close the Sale!
Service the Sale!

39
Q

what are responsibilities of service desk personnel

A

Professional
Organized
Energetic

40
Q

what type of reports for databases?

A

Birthdays, how many members per square foot, new members, attrition, retention,

41
Q

how do types of clubs differ from types of programs?

A

?

42
Q

contrasting goals

A

?

43
Q

top 20 programs

A

?

44
Q

why is there a program calendar?

A

map them out over a year

45
Q

4 Step Process to Produce Programs

A
  1. Survey or find a need 2). Design 3). implement 4). then evaluate, when we implement a program we let people know the program exists, make changes to make it better
46
Q

what is the medical management model? how do we assess risk?

A

?

47
Q

how to market?

A

?

48
Q

why men and women exercise?

A

to look better

49
Q

fastest growing club activities? trends?

A

?

50
Q

osteoporosis

A

clinical

51
Q

diabetes

A

clinical

52
Q

weight control

A

corporate

53
Q

aerobics

A

?

54
Q

what is a profit center in a club?

A

juice bar or apparel (examples)

55
Q

what do profit centers contribute to the bottom line?

A

?

56
Q

what are specialized programs?

A

?

57
Q

what is value vs. for-profit things?

A

for profit: abs of steel
value: diabetes education program

58
Q

TOMA characteristics

A

Stimulate
consumers by keeping your product on their minds.

59
Q

interviewing process

A

asking more open-ended questions, they are more proper

60
Q

list of skills a person should have

A

?

61
Q

salary

A

?

62
Q

benefits

A

health insurance, PTO, tuition reimbursement

63
Q

job description

A

?

64
Q

screening

A

?

65
Q

certification

A

?

66
Q

degrees

A

?

67
Q

what is the Parthenon effect?

A

has 5 pillars, is acronyms, look in presentation

principles of health fitness management (4 decks)

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