Midterm Exam Flashcards
Payola
Payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play
Radio Act of 1912
Required federal licenses for people who wanted to broadcast or receive messages
HD Radio
Makes it possible for radio stations to transmit real-time text-based information services as well as programming
Most significant trend in radio today is toward?
Greater audience segmentation
Blanket licensing means?
the American Society of Composers, Authors and Publishers charged stations a fee for licensed music
T or F: Supporters of deregulation believe that radio will become more competitive because the larger companies can give more financial support to their stations than single owners can.
True
The disc jockey, as a media personality, was made possible by
Cooperative broadcasting licensing by BMI
Narrowcasting
Identifying a specific audience segment and programming
Arbitron ratings have been criticized because they
under-report minority and non-English-speaking listeners
Telecommunications Act of 1996
Removed government restrictions on the radio industry
To attract more readers, newspapers:
added special sections for young people and women
Radio
Where the first major competition for newsreaders in America came from
Internet versions of newspapers
Generate a lot less revenue for advertising than paper editions
Seditious
Language that incites rebellion against the government
Alien and Sedition Laws
the U.S. cereal government’s first attempt to control the press
Alternative press
Challenged the conventional wisdom and espoused “radical” ideas
Women sometimes became publishers in colonial times because
They belonged to family printers
What is not associated with tabloid journalism
Investigative journalism on important public issues
Yellow journalism
A form of sensationalized reporting that emphasizes crime, sex and violence
Early colonial newspapers
printed “Published by Authority” on the first page to indicate British approval
One of therein arguments against advertising
advertising reduces competition and creates monopolies
Viral Marketing
pass-along advertising messages
What was the purpose of the media owners’ response to consumer complaints about advertising in the 1800s?
To develop an open advertising policy, which allowed them to continue to accept ads while criticizing at the same time
Federal Trade Commission
the federal agency with the main responsibility for monitoring ads for deception
T or F: Advertising on the internet generally guarantees increased sales for advertisers
False
The ubiquity of advertising means:
advertising is everywhere
Demographics
the analysis of audience characteristics such as gender, age and marital status
Click-through rate
Rate at which someone visits a website to learn more because of an internet ad
In practice adopted from radio, early TV programs usually:
Carried direct sponsorship
Advertising
a mass medium, any unpaid form of non-personal presentation by an identified sponsor, how American consumers pay for most of their media
“Muckracker” was a derogatory slang term for a magazine journalist who investigated and reported on:
Abuses by government and big business
Pass-along readership
When you read a magazine and give it to a friend
Postal Act of 1879
When magazine growth was encouraged
Consumer magazines
The type of magazine that makes the most money
T or F: Parenting is the nation’s most successful family magazine
True
Trade, technical and professional magazines
What people in a particular industry read to learn more about their business
Why do magazine companies consolidate ownership?
So that advertisers will be able to reach only the people they want
Which medium can be most effective at targeting audiences?
Magazines
Why are magazines traditionally more open than newspapers to literary and journalistic contributions by female writers?
Women have been sizable potential audience for magazines, more so than newspapers
Today, most magazines are general interest and still play the cutting-edge social, political and cultural role they played in the past.
False
What does “the culture and commerce of publishing” refer to
Making money
What does “culture” refer to
The importance of publishing only those books that reflect American ideals
Like any business, publishing houses want to build their profits. What do they look for to increase the bottom line?
Subsidiary and international rights
The introduction of paperbacks books in the early 20th century resulted in
A democratization of reading in America
What is not an example of how technology has changed the way books are produced and promoted
Streamlining the publishing process to save on natural resources
Through the revolutionary war, who was the most-read author in America?
Thomas Paine
Which early event contributed to the growth of the U.S. book publishing industry in the 20th century?
Founding of the Book-of-the-Month Club
T or F: Before 1891, American authors and foreign authors cost the same to publishing houses
False
How long does it approximately take from the time a book deal is signed by an editor until published
18 months
What did NOT make the Google Book Project controversial?
Possible lawsuits over book content
T or F: Publishers make most of their money from mass market paperbacks, audio books & e-books
False
