Midterm Flashcards
What are the 5 parts of the Industry Value chain?
1) Raw materials
2) Food production
3) Final assembly
4) Retail/product sale
5) Consumers
What are the 2 SGM axes?
Quality + Level of service
What are the 5 elements of strategy?
1) Fresh baking
2) Diverse product offerings
3) Aesthetically pleasing store
4) Courteous customer service
5) Panera 2.0 technology
What are the four driving forces of change?
1) Health trends
2) Technology
3) Sustainable foods
4) Food regulations (organic, calories on menus, etc. )
What are the 5 KSFs?
1) Taste/Quality
2) #of locations
3) Customer service
4) Menu choices
5) Price
What are the 4 identified Opportunities?
- Health trends
- Global markets
- Tech changes
- Changes in distribution methods
What are the 5 identified threats?
- Food regulation changes
- Changing consumer demand
- Construction costs increasing
- Change in distribution methods
- Consumer loyalty fluctuations
What are the 6 identified strengths?
- Quality
- Menu choices (with healthy and alt choices)
- Solid number of locations
- Strong brand ID
- Vertical integration
- Technology infrastructure (Panera 2.0)
What are the 5 identified weaknesses?
- Price against the greater food market
- slow growth
- small geographic reach
- profitability
- multiple growth directions
What 5 financial measures should be used?
- CAGR Op profit
- CAGR Cafe revenue
- CAGR Occupancy expenses
- Profit margin for franchises
- Current ratio
What are the 5 strategic issues?
1) Use current brand ID for sus comp adv.
2) Profit growth
3) Respond to increasing construction costs
4) New markets
5) Respond to consumer trends
What are the 3 alternatives?
1) West Can expand
2) Franchise focus by converting company-owned to franchises and reducing restrictions
3) Partnership with alt distribution routes (BlueApron)
What are the two parts for sustainable competitive advantage and the VRIN for each?
1) Fresh bread in-house (V,I)
2) Diverse product offering (V)
