Final Study Flashcards
1
Q
What are the four guidelines for strategic alternatives?
A
1) Mutual Exclusivity
2) Success
3) Completeness
4) Internal consistency
2
Q
What 2 things need to be addressed by the actions in the implementation plan?
A
1) Weaknesses and gaps
2) Strategic issues (most)
3
Q
Give an example of a possible strategic for each of the four approaches
A
Aggressive: New products with similar marketing/production
Diversify: New products unrelated to present
Turnaround: Consolidation
Defensive: Liquidation
