Midterm

Question 1

What is the challenge to the communicator

Answer 1

Cut through communications to deliver argument that is deliverable believe able actionable

Question 2

Key step of R A C E

Answer 2

Reasoned research

Question 3

Fundamental mandate of public relations is

Answer 3

Communication

Question 4

Twisting messages to create the impression performance is

Answer 4

Spin

Question 5

Rockefeller was widely attacked when

Answer 5

Women and small children were killed in Ludlow massacre

Question 6

Principal contribution to the PR field by IVY Lee was

Answer 6

Recognition that publics needed to be informed

Question 7

The definition of PR

Answer 7

Public relations is a strategic communication process that builds mutually beneficial relationships between organization and their publics

Question 8

Percentage of PR departments report to CEO

Answer 8

10%

Question 9

R-A-C-E

Answer 9

Research attitudes of the issue at hand
Identify action of the client in the public interest
Communicate that action to gain understand and support
Evaluation the communication to see if option is influenced

Question 10

7 attitudes

Answer 10

Personal, cultural, educational, familial, religious, social class, race

Question 11

Public relations can be defined as

Answer 11

Management of communication between firm and publics