Final Flashcards
PR practitioners should expect to share what if they expect to receive support from management on a program
Data that helps pinpoint which messages are most effective with targeted audiences
In professional work, research should be applied
At all phases of a program
What does not lead to higher response rate for a questionnaire
Sending out reminders to respond
Communications audit is designed to help an organization
Determine communications needs, policies, practices and capabilities
Outcome evaluation includes measurement of messages received by target audiences t/f
True
Recall and retention measurement knows how the message moved by an individual’s attitude opinion and preference t/f
True
Job of a PR professional is to
Respond to reporter inquiries, arrange interviews, help journalists reach company sources
What is a benefit publicity has over guarantees associated with advertising
Third party endorsement
If you are seeking online publicity
Change how you deliver and format a news release
Most essential taks of PR people in the eyes of those for who PR people work is
Coordinate interviews for their execs
Key point in dealing with reporters in interviews is
Saying no comment is an indication you ay be hiding something
PR is still about building relationships t/f
True
Because consumers are more media savvy, beter educated and smarter, they expect Internet to provide more
More education based info
PR practitioner must put in mind that social media is a
Tool
Principal benefit of having a website
Ability to offer info to the public in a organized matter
What is not important on a website
Make website info static
What is not a function of Facebook
Static information
Charachteristics to make an email newsletter useful for customers includes
Send them at regular intervals
What is not a trait of today’s employee
They have more loyalty than predecessors
Most effective method of commmunications
Face to face
what does S stand for in SHOC
Strategic
Employees would trust MGMT more if they
Communicated more frequently and earlier
Acronyms on how mangement can build trust throught communication
SHOC
Is the grapevine helpful in effective employee communication
True
3 important goals for building a website
Goal - give an accurate view of what your product represents
Interactive - how users can communicate from the site
Track the use - be able to see who your consumers are what demography they are in
3 reason why PR use for Facebook is important
2 way communication, attract attention, conversation monitor
4 ways to measure PR
Awareness and comprehension, recall & retention, attitude & preference, behavioral
