midterm Flashcards
Zoetrope
- the illusion of motion
-1st piece of technology that showed off persistance of vision
1867 Zoetrope US patent
1868 The Flip Book
Eadward Muybridge
- 1830-1904
- photographs of galloping horse
- settle bet with Lila Stanford-do horses ever life al legs up at once? photographed with dozens of cameras in a line-12 frames per second (then went up to 24 frames per second, which set precedent for film in classic era)-trip wires-made with multiple cameras so not like cinema yet
- zoopraxiscope=way he projected these images-1st projecting of moving images
- uses existing tech to take pics, didn’t have to invent anything new
- continued to take pictures of animal and people in motion-discussed locomotion of animals
- put his images in zoetropes
Lumiere Bros.-Cinematographe
hand cranked, lightweight, portable (can shoot on location) -also a projector, could show to multiple people at a time
-1st slapstick comedy-and mostly documentary, home videos-1 shot, 1 minute films
Georges Melies
-transformation starts in France with Georges Melies (18611938): narrative storytelling,
-sci fi and fantasy films; 1895 attends first Lumiere show, creates Star Films: starts making trick films
(magicians) but quickly moves on to more elaborate productions (multishot narrative film),
1902 Trip to the Moon; myth: created special effects by accident
-beginnings of editing (only within a scene), special effects, fiction on film-influenced Edison to create Jack and the Beanstalk, who influences everyone else to do fantasy/fiction
-camera placed like it’s a stage-so acting theatrical, dramatic gestures
-legitimized art form-more than a novelty-not just low class
Thomas Edison
- Muybridge visits, and Edison also talks to Etienne Jules Marey-Edison wants to bring film into the commercial market
- invented motion picture after success of record player-thought, what if we could have a moving image to accompany music-files preliminary patents (he hadn’t invented anything yet), then researched it-then puts Dickson in charge, he does most of the work
- Eastman visits and gives Edison samples of his plastic roll film (35mm-sets precedent)
- kinetograph (to film) and kinetoscope (to see film)-WKL Dickson really made them-perforated sides to pull through machine and sprockets-precedent, still see today
- so pretty much from the beginning Dickson’s invention is made to use plastic roll film
- 1st copyrighted film-Fred Ott’s Sneeze-1st public projection–but not quite public because only 1 person can watch at a time-1st commercial film
- sold films and kinetoscopes-but expensive-people who bought them owners of penny arcades-some started Kinetoscope parlors
- little movies less than a minute in length
- Black Maria to make films
- viewed films as a commodity, not art
Mutoscope
- Dickson-leaves Edison and creates Biograph Co.-reinvented camera to avoid patent infringement-called mutoscope so Edison wouldn’t sue-uses flipbook technique- 70mm films (better quality)
- Dickson discovers Florence Lawrence, Mary Pickford, many filmmakers
Kinetoscope
-(oneperson, peepshow cabinet) offered for sale > commercial use only:
bought by ppl owning penny arcades; storefront Kinetoscope parlors; films last less than a
minute, single shot, single perspective > films could be ordered through mail
William Hodkinson
- 1914 W.W. Hodkinson (had worked for the Trust & General Film Company before)
-owns Paramount
-first with distribution system; distributes Zukor’s and Lasky’s films
1916 Zukor & Famous Players merge production and distribution-Zukor wants to merge with Hodkinson (who didn’t want to because of his experience with Edison,
feared that the quality of the films would go down); Zukor goes behind Hodkinson’s back and buys up his debts; takes over Paramount > begin of vertical integration
(distribution and production together)
1917 distributes over 100 features (2 features per week > overwhelming; 50 features a
year = standard of most studios in CH)
block booking: maximize profits; theater had to book all the films produced by the
studio; guaranteed that every movie was exhibited
W.K.L. Dickson
-Edison’s right hand man
-bringing film into thecommercial market
1889 June Dickson begins work on camera
-1895 April Dickson leaves Edison (never got credit for his work/contribution)
-1895 December Dickson creates American Biograph Co-competes w Edison-Edison sues
Edwin S. Porter
-Filmmaker at Edison-Edison wants him to create an
American Trip to the Moon > Jack and the Beanstalk (1902)
-The Great Train Robbery-takes a lot of his experiments and ideas and creates a more polished hit
-Life of an American firefighter
-he was a projectionist-hand reeling it-during silent films, people would talk-Porter heard this-knew what audiences liked and didn’t-so he makes films ripped from the headlines-more realistic
-first parallel editing in Life of an American Firefighter-same scene from inside and outside-now we cross cut this, but this was the start
Black Maria
- (one room shack: black on the outside, glass windows to direct sunlight, no roof, building could be rotated on pivot to catch the sunlight)
Vaudeville
-nationwide mass entertainment; low admission price; weekly program change: interstate
vaudeville circuit, 5-10 min vignettes; family friendly atmosphere; something for everybody-for middle class
-5-30 cents
-film good fit for vaudeville cuz 1 reel 10 min, fit in as an act
-interstate dist. w/ central booking office in NYC-vaudeville used, film later follows
-vaudeville good for performers cuz 1 act can do everywhere, cuz all diff places, haven’t seen it before
-a lot of talent go into film
Biograph and Vitagraph
- 1895 Dickson creates Biograph-invents as diff as possible to avoid being sued-the mutoscope
- 1896-J Stuart Blackton appears in Edison films
- 1897-founds Vitagraph next
- Vitagraph war films
- Edison sues both-never a clear cut decision
Nickelodeon exhibition
- diff fro vaudeville cuz just film (1 reelers), 5 cents
- converted store/theater, seats 75-300
- accessible to everyone, frequent change of program, kept same idea as vaudeville
- fiction film
- film has its own place now, not just in arcades
- so their audience was huge-movies were not brand new-but now get to see even more of them-vaudeville had introduced millions of people to movies-and now these people moved to nickelodeons-vaudevilles would continue to show movies occasionally, and nickelodeons would sometimes have live acts, so not clear cut line between vaudeville and nickelodeons
- the only people that don’t come to nickelodeons are the top 1%-still going to operas, etc.-but everyone else went to nickelodeons-movies becoming the dominant form of mass entertainment in America-replacing vaudeville
- US business didn’t want to touch nickelodeons-not enough revenue-so came from people who couldn’t get loans, shunned sometimes, maybe not allowed in higher class establishments-sometimes from the audience-so run by immigrants, eastern european jews-early owners of nickelodeons-would move up with business as it grew into an industry and moved to Hollywood
- films rented from distribution exchanges-distribution is created as middleman-rents films to theaters rather than selling them
- very first distribution exchanges were created by owners of multiple nickelodeons-once done with their films, rent out to other nickelodeons
D.W. Griffith
-huge films-Birth of a Nation and Intolerance-continuity editing-discovers Lilian Gish and Mary Pickford-1st to be famous for film creating, not inventing technology-subtle acting for film-brings in people from stage and films shows-then realizes need to use younger stars, audience likes this better
-beginning of shot being smallest unit of flm-many shots in 1 scene-brings in more subtle acting, character emotions, details, complexity-need system to organize it-beginning of continuity editing-called invisible style in Old Hollywood-don’t get confused, get involved in story and don’t notice technical aspects
-cornerstones of of continuity editing: 180 degree rule and shot/reverse shot
-first really famous (pure, almost auteur) filmmaker-took movies really seriously–Social Commentary & big themes
-always wanted to be a playwright-no success-turned to movies just for money really-plays bit parts mostly
-1907-Rescued From an Eagle’s Nest (Edison)-lead
-1908-1912 American Biograph-head of production-made 2 one reelers a week-make one himself, supervise another crew making a second film-he polishes many techniques of filmmaking while here, that will later be adopted worldwide-didn’t invent these things (close up, moving camera, etc.) but Griffith is the person who brings them together, practices and polishes them and integrates them all taught into a narrative film style
-Griffith one of the first to begin to come out to west coast to shoot films-as early as 1910-taking advantage of scenery and good weather
-1913-Independent Production: Reliance-Majestic, Epoch
-1919 United Artists
Griffith at Biography
-long shot, medium shot, close up
-moving camera
-Editing for meaning-understood power and logic of film editing
-creative, dramatic lighting and camera: Billy Bitzer
-chafes under the rules of Biograph and the trust and nickelodeons-has greater ambitions than 10 min movies
-starts making 2 reels movies-but when gives to Biograph they chop them in 2, show them in consecutive weeks
-in 1912, ends up shooting a 3 reel film-most expensive film Biograph has shot at that time-Biograph doesn’t know what to do with it, can’t release it-Biograph and Griffith decide to part company because he wants to experiment, gets producer to back him so he can make his own projects-Biograph just wants him to do the same thing every week
-popularity dies out after Intolerance failing and a few other bad films
“The Trust” (MPPC)
vs Independents
- “The Trust”-1908
- 9 companies-Biograph, Vitagraph, Essanay, Kalem, Selig, Lubin, Pathe Bros, Melies, Kliene (international distributor)
- 16 patents pulled together, moopoly over industry, Kodak only sell to them, charged $2 just for theatres to be a part of it and be able to access trust films, couldn’t show non-trust films
- Edison still believes his patents give him control over all films-wants to be the only company making films-has been suing-but hasn’t been winning clear cut decisions in court
- hard to get loans to make films-because Edison could win and then company would have to close shop
- by 1908, seems business is getting so big that even Edison concedes that there are so many film companies that won’t be able to stop them all, he can’t create enough films for the entire american film market-comes up with new way of controlling movie business but allowing other companies to make films, as long as he gets a cut
- creates the Motion Picture Patents Company-gets royalties on cameras, money films make, etc.-every aspect of filmmaking-brings into it other big companies of the day, and some smaller, and some big European companies-other companies get royalties but Edison gets larger
- this is theory will end patent laws
- this idea of a monopoly or cartel was not new/Edison’s idea-following a well worn path that other capitalists had established in the post civil war america-with oil companies, railroads
- there were a lot of people who thought these monopolies and cartels were a bad idea, bad for capitalism-like the progressive republicans-Roosevelt in particular very anti-trust
- at first won’t let Biograph in-other companies said if we’re trying to monopolize things, need to include Biograph
- but still demand for movies is overwhelming-couldn’t meet it
- new companies to fill demand-the trust called these companies pirates-but they called themselves independent-indepedent from the trust-Independent Moving Picture Co. 1909 (IMP-eventually becomes universal)-created by Laemmle
Carl Laemmle
- -nobody knew him-needed to differentiate his product so nickelodeons would book him
- first person to really introduce the star system-marketing your film based on the stars-Florence Lawrence-“the biograph girl”-getting the most fanmail-said she was identified, publicized her name, brought over to make films with him-her name starts to appear in letters next to the film, bigger and bigger-she also does a PR tour
- publicity and advertising becomes more important
- nickelodeons will book films based on stars, people will decide what film to see based on star
- this formula is hugely successful, takes a huge step up when get to feature films
- started advertising based on stars, not technology
- 1st publicity stunt-someone said Florence Lawrence was dead, Laemmle said no, to prove it come see her in this next film
- later makes Mary Pickford a big star
IMP/Universal
- started by Laemmle-w/ other countries later becomes Universal
- independent from trust, filling need for more films that trust offering, challenges trust
Florence Lawrence
- the biograph girl
- first star
William Fox
- General NY Film company (rental)-first nationwide dist.-try to buy up everything and vertically integrate-Fox refuses
- Fox gets into production backwards (can’t get trust films so makes his own)-creates movietone, own sound-against Trust
- trust tries to take control of distribution of films-saw didn’t have total control with independent companies, needed more control, decided only way to do it was own all distribution outlets
- 1910-MPPC forms the General Film Co, first nationwide distributor-created by buying up all the distributors around America that had been dealing with-69 diff independent distributors all around America-bought 58 of those companies-10 allowed to go to of business because overlapped with other companies
- but that last one was the biggest distributor of America-based in NY-William Fox’s Greater New York Film Rental Co-would not sell to Edison, would not go out of business-the business was just starting, didn’t want to sell yet-finally Edison gives up trying to persuade him-eventually cuts off his movie supply-Fox realizes that ultimately fora distributor to have a guaranteed supply of movies, have to make them yourself-so starts making films (ancestor of 20th century Fox)
- Fox sues Edison and trust-unlikely that he could defeat Edison and his vast forces-but it’s 1910, we’re in the mist of many progressive republican administrations-the department of justice is also very anti-trust-they decide they want to support Fox-so sends its lawyers to NYC, file a bunch of federal lawsuits on the trust, say violating anti-trust laws-in the courts for many years-reach Supreme Court on many occasions
- final appeals heard in 1917
- 1917 Final US Supreme Court ruling against the Trust-in favor of department of justice-trust is in violation of Sherman anti-trust act-has to be broken up immediately
- we can see who won here-no more Edison or Biograph today-but do have Universal and Fox
One-reeler
-10 min film
Birth of Hollywood
- -move of american motion picture business from NY and NJ to CA-later consolidate around LA, in suburbs around it and in it
- it’s amazing how quickly this all takes place-by 1913 companies flooding out to SoCal-by 1914 almost every major company thinking about building a facility in LA-by 1915 they have-by 1919 Hollywood is world famous as center for film
- why did it happen/happen so fast?
- better weather-“350 Sunny Days a Year”
- need to be shooting year round to make 50 films a year-SoCal was really the only place weather was good enough to do this
- also needed natural sunlight to light films then
- variety of location
- compared to NYC, more empty lots, less crowded-property was much cheaper-particularly in suburbs
- Open shop town compared to NYC-hostile to unions, unlike NYC, which had many unions-didn’t have to pay as much to carpenters, electricians, painters, etc.-in early days
- Distance from New York-get away from Edison trust, which was centered in NY and NJ-although they do end up building some facilities in LA
Movie Palaces/deluxe theaters
- to finance bigger budget films-$1-2-up to 6,000 people-live music-ushers-Balaban and Katz in Chicano innovate AC which increases popularity of film
- ex: Chinese theater, Egyptian theater
Sam “Roxy” Rothafel
- S.L. Rothafel (nickname: Roxy)
- Rothafel-from Minnesota-spokesman for key picture palaces, manages them, promotes them-presents them as temples to the movies-preached customer service-built the Roxy theatre
Mary Pickford
- Broadway, IMP, Biograph, Paramount
- first great Hollywood star of feature films
- enters films in her mid teens, discovered by Griffith, then become Famous Players’ best asset, famous worldwide by 20s
- “the little girl with the curls”-always plays the young girl/teen-innocent-played storybook heroes
- did 3-5 films a year
- becomes a big distribution executive later-a founder of United Artists
- many imitation Mary Pickfords at other studios
- an astute business woman
- helped form United Artists
Famous Players/Paramount
-started by Zukor
-merges with Paramount, starting to vertically integrate
film great American plays, issue a Famous Players film every week by Fall 1913
-starts feature craze
-Mary Pickford
Thomas Ince
- studio system: factory/mass production system-the studio system was started-almost assembly line for mass producing feature films
- Thomas Ince helped evolve a lot of ideas about the studio system
- division of labor-to organize this massive system of mass production-assembly line
- so the job titles we know today are created and defined in this 1910s period: the producer, director, actor, screenwriter-they’re paid the most, the creative ones-otherwise, those in charge of technical aspects, not paid much
- Thomas Ince helped develop the importance of pre-planning a film-specially the screenplay-finished and approved in advance-blueprint for the film-before you shoot-so know if feasible, good, under budget, etc-the screenplay was a way of controlling cost, controlling production
- top down system where the producer controls it
- so not quite like Ford cars-mass producing but each one must be different, not all the same-so more creative-delicate process for the studio heads and producers-want standardized, regular product, but also need space for risk taking and creativity
- producer in charge, oversees everything, not director doing everything
Slapstick comedy
-physical comedy-esp. seen in silent film
Block-booking
-sell films in packages-to sell b films, sell with A film
First National
- a lot of people were treated by the merge of Famous Players and Paramount-vertical integration-2 parts of the business that they were dominant in, joined
- most threatened by this were theatre owners-worried that if 1 company became dominant in Hollywood, the first thing they’d do would be raise prices selling their movies to theaters
- Zukor tries to buy them-refuse-can’t let one company become dominant (just like before with Edison)
- in 1917 a group of the key theatre chain owners in the US got together and decided they were going to challenge Famous Players and Paramount-needed an alternate source of movies so can have a bargaining position
- created First National Exhibitor Circuit
- put up money, offered it to independent producers in Hollywood to make films for them-go around the Famous Players/Paramount system
- a lot of people in Hollywood liked this, need competition-so a lot of the biggest independent producers made films for First National-like Mary Pickford and Charlie Chaplin
- needed steady stream of films-so sets up facility in Hollywood-First National Studios-to produce films-soundstages and back lot-turning out the 50 films a year that theaters need
- then decide might as well start distribution system to get their films out-so set up distribution houses
- so First National is the first to fully vertically integrate
- to be successful in this time, needed to control distribution, production, and exhibition-usually through through the same investing process
Vertical integration
- joining production, distribution, exhibition
- started by merge of Famous Players and Paramount
- theatre owners worried-create First National-becomes 1st fully vertically integrated film company
United Artists
- formed by the biggest stars-Charlie Chaplin, Mary Pickford, Douglas Fairbanks, DW Griffith
- formed because worried salaries would be cut
- also concerned by the Famous Players/Paramount merge
- stars realized that if anyone ever really gained dominance in Hollywood, the first thing they would do would be to cut stars’ salaries-competition was what kept stars’ salaries high
- happy with First National because created competition
- but they knew Zukor was strong competitor-would buy up competitors-but doesn’t accomplish this monopoly-though did make offers-to First National-rumors swept Hollywood that he would pull it off-led to series of meetings among the big stars in Hollywood to figure out what to do to stop Zukor-decided to create their own distribution company to get around Paramount and First National-and thus was created United Artists-a distribution only company designed to distribute on nan individual basis independent producers’ films
- no block booking-every film sold on its own
- completely diff philosophy from all other Hollywood companies
- remains this different company in Hollywood for most of the 20th century-ideal for independent producers
Loew’s Inc.—MGM
-Loew’s theatres the most successful movie centers in America in 1910s and 20s
-originally stage and vaudeville houses
-hugely profitable, great locations, classy
-successful, but had to beg for movies still
-stock market book in 20s-new technologies-movies and radio-the darlings of that stock market boom
-creates his own Hollywood company-has to be vertically integrated to be successful
-buys a bunch of companies to create MGM
-Marcus Loew-founder of Loew’s, Inc.
-Nicholas Schenck-President of Loew’s, Inc
-Louis B. Mayer– studio boss
-Irving Thalberg-head of production
-almost immediately hit the ground as one of the biggest companies in Hollywood, since Loew’s theaters already so big-right away have 2 hits
-
Cecile B. DeMille
- what is the role of a director in the studio system?
- Paramount and Famous Players’ leading director in 20s and 30s-break then comes back-lasts a long time
- famous for elaborate productions-big blockbuster epids
- tireless self-promoter
- works with publicity departments
- lots of sex and thrills in his films-but all turns out alright in the end
- does big biblical epics, historical subjects
- 1914 THE SQUAW MAN
- 1915 THE CHEAT
- 1920 WHY CHANGE YOUR WIFE
- 1923 THE 10 COMMANDMENTS
- 1927 KING OF KINGS
Hal Roach
- independent but distributed through Pathe then MGM
- started at Keystone with Sennett
- makes mini comedy series
- most famous for creating Laurel and Hardy and Our Gang
Star System
- star making apparatus; long term option contract (way of binding their talents to the studio; type casting; offcasting; no creative control; no percentage of the revenue); publicity department: puts out PR material; Hollywood was 3rd largest news source (after D.C. & NY); best still photographers
- Long Term Option Contract
- Publicity Dept
Adolph Zukor
- creates company called Famous Players in 1912 to bring Queen Elizabeth to US film
- starts by filming stage plays-feature films-starts feature craze
- needs younger stars-Mary Pickford-sweeps away all the older players and features her in a bunch of filmed plays-she’ll become the first superstar of feature films, and Famous Players’ best asset
- exclusive deal with Paramount-national distribution chain-dsitribute Famous Players films-decide to merge, but Hodgkinson, of Paramount, doesn’t want to, so buys him out, forms new Paramount
- Zukor, to compete with vertically integrated companies, in 1919 goes to Wall Street and gets investment bankers to raise money for him using stocks and bonds for Paramount-gives him a lot of cash-he uses that through the 1920s to buy and built a gigantic theatre chain for Paramount-by the end of the 20s they have more than 1000 theaters in the US, biggest theatre chain
- starts vertical integration
- starts block booking (have to buy a bunch of lower films to buy Mary Pickford film)-went to court0went down to 5
Fatty Arbuckle
-star involved in scandal
Clara Bow
–suffrage movement going strong by 1910s-in 1920 women can vote
-complete rejection of the Victorian image of womanhood
-the “It girl”-becomes famous in film adaption of a novel called “It”-the sexy new age woman who has something special
-bobs her hair-flapper
her sexuality is in the foreground in her films
-the biggest moneymaker at Paramount in the mid 1920s
-imitations of her-starts a trend, by end of 1920s almost all female stars have bobbed their hair
Rudolph Valentino
- completely different idea of the masculine hero of this period
- Latin lover-thin and wiry
- intensely romantic
- becomes a superstar by 1921-most beloved male in american cinema for about 5 years
- imitations of him at other studios too
- died early, became a legend-the woman in black put lowers on grave-his death caused hysteria
Mack Sennett
- founds Keystone Studios in 1912-first laugh factory-slapstick comedy
- Arbuckle, Keaton, Chaplin
- he had come out of vaudeville
- comedy-so important to Hollywood, esp. in this era-travelled well worldwide because physical comedy, didn’t need sound-most important genre after western
- Sennett worked at biograph before
- by 1913 had set up a studio in Hollywood
- begins turning out these comedies-distinctive-lead comedian, strange looking, ill fitting clothes, in trouble
- comedies stayed short while other films moved towards features
- the comedy is usually built around a chase in his films-often running away from the police-came to be known as the Keystone Cops-regulars in Keystone films
- films often concluded with big pie fights or food fights
- many comedians get their start at Keystone-like Charlie Chaplin
Charlie Chaplin
- first great male star of the cinema
- makes first longer comedies
- did vaudeville around Europe
- 1913 December- Chaplin joins Mack Sennett &Keystone-gets a 1 year contract at Keystone-later at other companies then goes off on own
- “The Tramp” character at keystone that he plays in many of his films
- also director, composer, writer-owns his films
- 1917 builds his own studio-La Brea studio-builds it to look like an english tudor village from the front
- constantly pushing the envelope, pushing things forward
- moves his comedies to feature length
- in 1921 makes “the Kid”-the first feature length comedy to come out of Hollywood with an original screenplay starring a comedian-original version 70 something minutes
- after WW2 had all sorts of problems, films flop, eventually leaves Hollywood
Buster Keaton
- physical comedy
- american born, very american in his style
- started in vaudeville, brought out to Hollywood by Fatty Arbuckle
- eventually joins MGM in late 20s-because of uncertainty of transition to sound-destroyed in his time at MGM-successful, but less and less him-no more physical comedy-creatively crushing to him-in 1932 he basically drinks himself out of the movie business
- not as business savvy as Chaplin, didn’t own his films, so went destittude
Erich von Stroheim
- shows what’s not going to work in Hollywood
- worked as Griffith’s assistant
- acted-played German villains in anti-german WW2 propaganda film
- by early 1920s directing-his first films are very elaborate and adult-always pushing the envelope running over budget, over time-won’t compromise with studios, doesn’t try to cater to all, just the elite-this ends up being his downfall-films don’t make a lot of/enough money
- 1922 FOOLISH WIVES-first major success and controversy
- 1924 GREED
- 1928 THE WEDDING MARCH
- 1929 QUEEN KELLY
King Vidor
- makes a few big budget films-then would get chance to make a little film on his own that he wants to make-knew how to function in the system-like filmmakers today
- 1925 THE BIG PARADE
- 1928 THE CROWD
- 1929 HALLELUJAH
William S. Hart
- -westerns are hugely popular up until 1970s
- William S Hart-comes from broadway stage-but comes out west working mainly for Paramount-began making his feature westerns as early as 1914-and fell in love with the west-they’re strict morality plays-not glamorous or fancy-he’s very intense-middle aged-hero, rights wrongs
Audion Tube
-1907 invention, the Audion tube-could amplify a sound signal using electrical current-used on everything with volume controls for most of 20th century
AT&T
- -founded by Alexander Graham Bell
- also called “Bell Labs”
- by 1890s was a giant company that was managing the telephone systems throughout America-purchased Western-Electric-became their manufacturing and research subsidiary
- by early 1900s AT&T is probably the second biggest company in America-they made a lot of money off telephones
- in 1914, AT&T purchases the patent rights from Lee De Forest for the Audion tube-too much resistance in telephone wires to call from 1 city to another, only can do close by calls-so placed these audio tubes along telephone lines to boost sound signals-for the first time could make long distance calls-became huge profit center for AT&T
- constantly working on new innovations for telephones and audion tubes
- 1916: came up with loudspeaker
- 1917: came up with 1917
- 1925: electrical recording (as opposed to mechanical recording)
- working on synchronized sound film
- conservative approach in 20s-worked with existing technology-sound on disk-records that could synchronize with projectors-didn’t work for Edison, why would work now? problem with old system was mechanical synchronization-but now with electrical signal, much more reliable, worked pretty well
- in early to mid 1920s, demoed to Hollywood majors, and again turned down-no one willing to take the risk and spend the money to take sound to Hollywood when their current system was doing well so there was no demand for sound
Warner Brothers
- -Harry, Jack, Sam, & Al Warner
- they entered movie business owning nickelodeons
- set up one of the very first feature distribution systems
- in 1917 moved into production
- the first star at WB was a dog (German Shepard) named Rin-Tin-Tin
- brought big stage star out to Hollywood and made him into basically their version of Douglas Fairbanks
- by mid 1920s, WB is a mid to small level company run by these brothers
- stock market is booming
- Investment bank Goldman Sachs-leading banker was Waddill Catchings-he had millions he was willing to invest in companies in exchange for stocks-invested in Paramount, but also wanted to find the next Paramount-a little company that was about to explode where he could have a lot of say-sometime in 1925, invested in WB
- WB expands exactly as would expect-in production, distribution, and exhibition-trying to move into the big leagues
- they also decide to spent a little of money to refurbish a radio station
- radio had just come on the scene in the 20s-WB felt that having a radio station in LA would allow them to put out promotional material for their films in the LA area
Western Electric
-purchased by AT&T-became their manufacturing and research subsidiary
RCA and RKO
- Sarnoff
- Radio Corporation of America
- 1926-RCA creates NBC Radio Network
- RKO-new vertically integrated major-uses RCA photophone
- 1st conglomerate
- RCA Photophone-very viable sound system-Optical sound on film-used in radio?-no one in Hollywood would buy so started own vertically integrated studio-soon became clear optical sound was better for movies-everyone, by 1930, converted over to optical sound system-easy to do because RKO and AT&T had sound patent cross-licensing system, so could share optical sound to competitors
Sound systems
- Phonofilm (De Forest)
- Vitaphone (Warner)
- Movietone (Fox)
- Photophone (RKO)
Sound systems: Phonofilm (De Forest)
- -Optical sound on film-pretty good idea-took sound signal, put into microphone, which made it into an electrical signal-used to drive a lamp and photograph that light signal on the edge of a piece of film-light strikes photo-electrical cell, use that electrical energy to get sound back-stayed in sync well because really 1 system not 2 separate systems-wired 25 theaters in US to play the phonofilm-short subjects-his shorts played along with Hollywood silent features
- tries to interest Hollywood majors in this system, sell to them, but no one really interested in taking the chance and making sound films
- silent films doing great the way they were
- several other optical sound on film that were pretty good
Sound systems: Vitaphone (Warner)
- -Sam Warner brings in team of Western Electric technicians to help refurbish the radio station-hears about the synchronized sound system, sees demonstration-tells brothers to invest in it, they’re unsure, but Sam pushes it-about to hire thousands of musicians to play in all their new theaters, that’ll cost a lot-what if instead record music for films and play-Harry says okay, get approval-they enter into a joint exclusive agreement with Western Electric to bring synchronized sound film to the public
- brought to NYC first-happy enough with the system that they decided to bring it to the public
- called system Vitaphone
- decide they’d Vitaphone their next big program for next season-which was fall
- Fall 1926, they were gonna lead off with a John Barrymore film-Don Juan-they had an original musical score written, recorded-synchronized with picture-while they were doing this, Western Electric starting to wire theaters to use their system-had about 15 by the time Don Juan came out-but in most places was a silent film
- realized as they were recording sound that they could also add sound effects, not just music-did this-Don Juan has several synchronized sound effects
- made 8 synchronized shorts to accompany Don Juan
- Don Juan-accepted, but not smash hit
- WB encouraged to experiment with more Vitaphone films
Sound systems: Movietone (Fox)
- -the 1 company that doesn’t go along with everyone else and use Vitaphone-wanted own sound patents
- acquires optical sound systems from Germany, England, US (Theodore Case)
- Fox Case optical sound on film by early 1927-pretty good-wants to roll it out to the public-gives it a new name-Movietone
- wants something wholly original-WB didn’t have any sound newsreels-so Fox makes first sound newsreel-1927 April 30 Movietone News premieres
- 1927 May 20-Lindbergh flight-the Fox Movietone cameramen hear that Lindbergh is going to attempt to fly solo to Europe-run out and record his takeoff-Lindbergh becomes hero of America, so this is a big deal for Fox
- Fox made several more movietone shorts of Lindbergh, and several other celebrities and public features
Sound systems: Photophone (RKO)
- -new vertically integrated major
- RCA Photophone-very viable sound system-Optical sound on film-used in radio?-no one in Hollywood would buy so started own vertically integrated studio-soon became clear optical sound was better for movies-everyone, by 1930, converted over to optical sound system-easy to do because RKO? and AT&T? had sound patent cross-licensing system, so could share optical sound to competitors
- FBO-Kennedy’s Film Booking Office
- Pathe American
- Keith-Albee-Orpheum Theaters
- Radio Pictures
Big 5 Agreement
- -1927 February
- the 5 largest studios in Hollywood-MGM, Universal, First national-Paramount, and Producers Distributing Corporation-proceeded cautiously regarding the incorporation of sound systems
- if studios acted individually, they might choose incompatible equipment
- since each firm’s movie houses showed others’ films, lack of a common standard would hurt business
- As a result, they singed the Big 5 Agreement-agreed to all adopt a sound on film system
David Sarnoff
- 1929
- RCA RKO NBC RCA-Victor-David Sarnoff
- consolidate entertainment business in US into 3 combines running all the big radio, records, movie companies-didn’t completely work out
- beginnings of conglomerates-companies merging
- Paramount Vitaphone CBS-Adolph Zukor-consolidation through acquiring these
- Loew’s Inc President Nicholas Schenck
- Fox Loews MGM First National
- Zukor backs off when warned he’ll get in trouble for monopolizing, decides not to take over WB, sells stocks in CBS
- Fox must back off too
Impact of sound
- -”quiet on the set”
- had to rebuild their stages
- sound-proof sound stages
- motorize the cameras-noisier, had to lock up in sound proof booths-immobile
- no more hand cranked films-all mechanic
- convert the lights-arc lights in silent days, but they buzz-had to convert to incandescent lights
- used microphones-hide on set-eventually developed boom microphone
- mix sounds-sounds from multiple microphones onto a single sound track
- theaters had to be wired for sound: 1926-1931
- some stars don’t transition
- broadway actors come in
- dubbing-diff langs
Al Jolson
-Russian-born U.S. singer, songwriter and blackface comedian who performed in vaudeville and minstrel shows and starred in The Jazz Singer.
NIRA/NRA
-FDR-New Deal-passes lots of legislation-National Industrial Recovery Act was one of them-created National Recovery Administration-one of the biggest bureaucracies in the federal gov.-went to every industry sector in America and tried to save them-set up Boards of Fair Practices-when they reached the movie business, set up a Board of Fair Practices, Code of Fair Practices for them
Code of Fair Practices
- created by NRA, for every industry, as part of new deal-but in film, immediately taken over by the Big 5-that declared their actions okay and got rid of things that didn’t like in Hollywood, deemed cutthroat competition-but couldn’t get rid of double bill
- NRA declared unconstitutional and dismantled later but some of rules stuck around