final Flashcards

1
Q

Mr. Smith Goes to Washington

A

Mr. Smith Goes to Washington (1939)

Directed by Frank Capra

Stylistic effects: traditional, Hollywood filmmaking. Optimistic.

Jefferson Smith and Senator Paine - Paine’s best friend was Smith’s father. Paine takes Smith under his wing and genuinely cares for him. He owes it to his friendship with Smith’s father. Paine is involved in some shady business and wants to keep Smith out of it and does everything he can in order to protect him. Smith is more concerned with the truth.

Jefferson Smith and Clarissa Saunders - Smith (country boy) and Saunders (city girl) come together in an overarching theme of bringing America together in a post-Great Depression era and at the brink of WWII.

Significant narrative events: Smith gets elected into Senate. He wants to build a boy’s camp. Paine and Taylor, along with others, want to use it for a dam. Smith fights it through a filibuster.

Key Themes:
Democracy in Action but also the political reality of American politics (“sitting and listening will get you re-elected”).
The corruption in the system, highly dysfunctional.
Media manipulation - Jim Taylor’s power over the newspapers

Historical Context: Democracy vs. Fascism/Communism/other political ideologies (Nazi Germany?). Smith represents the American everyday man. His will to do what was right gave hope to Americans that they can achieve anything they set their minds to.

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2
Q

Casablanca

A

Michael Curtis
1942
Deep Focus-Sam playing piano

Lighting- in Rick’s

Antihero

Film noir
Rick and Ilsa

Fighting for the greater good vs. personal desires

Power
War-each character represents one side of the war

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3
Q

Best Years of Our Lives

A

William Wyler, 1946
Sound in relation to flashbacks and memories, Using an actual wounded US veteran
Al, Fred, Homer: Returning veterans needing to cope with post-war life
Returning from war and adjusting back to home life, when he is on the airplane field, when Homer lets his girlfriend see his arms, when Fred finds out he is getting cheated on
Re-adjustment from post-war life. Effect of war
War films amidst war in the world

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4
Q

Big 5:

A

20th Century Fox

RKO Pictures

Paramount Pictures

Warners Bros

Metro Goldwyn Mayer

They all eventually had to give up their exhibition.
They had to be more selective with their films.
Vertically integrated.
Contracted with performers until the divestiture.
star system
studio system
-Distribution & Exhibition New York based
-New York HQ determines budget, type & quantity of films
-Big 5 control first run theaters
-Theater chains regional
-Theaters required 100+ films/year
-Big 5 share films to fill screens
-Little 3 supply “B” films

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5
Q

Big 5: 20th Century Fox

A

-socially conscious films and musicals
-Schneck and Zanuck after they left United Artists
-Will Fox vs. the Edison Trust
-1927 Fox Movietone News
-Fox Theaters-Western US
-1930-Fox forced out-convicted for jury tampering
-1930s-Fox in bankruptcy
-Fox loses control of his company after merger mania
-company had to pay off his huge debts
-people thought that was the end of Fox in early 30s-then Twentieth Century came in to buy and save Fox
Twentieth Century-Fox
-1935 - 20th Century
founded by Darryl F. Zanuck (worked for Warner as writer until 1932) and Joseph Schenck
-distributed films for United Artists
-1935-20th Century
-Darryl F Zanuck-writer at WB-but falling out with WB after refusing the 50% salary cut studios were doing in depression-so left-created own independent production company called Twentieth Century-allied himself with Joseph Schenck, who had been managing United Artists, happy to ally company that would provide films for Pickford, Chaplin to star in-they were both so well connected could borrow stars from any of the major studios
-films come out through United Artists, within a year or 2 pretty successful-by 1935 go to Chaplin and Pickford at UA and ask for a better deal-more stock in UA and a say in the direction of the company-but they said no-so left, arranged for takeover of Fox company-headless giant lacking top management-Zanuck becomes studio boss, Schenck is president of whole company
-first job is to pul Fox out of bankruptcy-need to build up star roster-Will Rogers was biggest star at Fox in early 30s-middle aged western star-killed in plane crash a few weeks after merger-but also discovered Shirley Temple, she had been in 12 films at Fox, she was cleaning up at the box office-so put her in more films, she replaces Mae West as biggest star in Hollywood-only negative about Shirley Temple was that every year she grew older-clock ticking
-cast a bunch of beautiful young people in movies to find new stars as Temple aged-ended up with a bunch of stars, that were big enough to carry Fox into the 40s, by the time Temple got too old
-Zanuck: studio boss with hands-­on attitude

  • Marilyn Monore
  • Otto Preminger
  • John Ford
  • some auteur directors
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6
Q

Big 5: RKO Pictures

A
  • distributed independent productions
  • made low-budget horror films
  • Walt Disney went to RKO after leaving United Artists and did pretty well
  • RCA Photophone (David Sarnoff)
  • FBO
  • Keith-Albee-Orpheum
  • studio is formed in 1929: theater chain enters bankruptcy first
  • 1935 owned by Floyd Odlum; 1948 Howard Hughes; 1955 General Tire and Rubber
  • 1957 end of production and distribution
  • RKO lot: Culver City and Melrose/Gower (now owned by Paramount)
  • RKO backlot: 40 Acres & RKO Movie Ranch in Encino
  • Radio City Music Hall
  • last one of the Big 5 to be created, and the only one to essentially go out of business
  • Photophone sound on film patents
  • RKO born when acquire RCA radio
  • about 150 theaters, mostly in NYC-least theaters out of any studios
  • Radio City Music Hall-very famous-centerpiece of the studio
  • lack of continuity of management-change studio bosses every couple of years
  • run into bankruptcy in Great Depression-RCA cuts it loose-then taken over by a millionaire, Floyd Odium, succeeded from another millionaire Howard Hughes-wasn’t much of a studio boss-sold remnants of company in 1955 to General Tire & Rubber, that was trying to get more film for it’s TV station
  • 1957-End of production and distribution-still have something called RKO, owns rights to some of the films, but they basically died
  • had studios in RKO and Hollywood (melrose)
  • David O’Selznick-studio head for a bit-tried to make them into big studio-built up star roster-brought in Katharine Hepburn from stage
  • Fred Astaire and Ginger Rogers-work together in musicals-big hits-big ballroom dance films-original musical scores
  • because RKO changed management every few years, some unusual films made every few years because no one really watching to make sure their kind of movie-so got Citizen Kane, King Kong
  • Orson Welles-2 films with RKO then falling out
  • Nicholas Ray-socially conscious films
  • made a lot of B movies-esp. westerns, horror films-hired Val Lewton for low budget horror films
  • many B units
  • Lupe Velez-The Mexican Spitfire
  • The Falcon-George Sangers and Tom Conway
  • Katharine Hepburn
  • low ­budget horror films:
  • Lupe Velez: The Mexican Spitfire; George Sanders & Tom Conway: The Falcon
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7
Q

Big 5: Paramount Pictures

A

-biggest
-cartoons
-produced sophisticated movies
-based in Chicago
-did not do well during the Depression
-Adolph Zukor
-1912- Famous Players
-1916– FP & Paramount merg
-1966- Gulf & Western
→ classy films for classy audiences; sophisticated comedies
-Fleischer Cartoons
-Paramount News
-Live Action Shorts

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8
Q

Big 5: Warners Bros

A
  • democratic
  • fast-paced action movies
  • some cartoons (witty, tough-talking unlike cute disney cartoons)
  • 1914 - Warner Bros Feature Distribution
  • 1917 – MY FOUR YEARS IN GERMANY
  • President Harry Warner
  • Studio Boss Jack Warner
  • First National - Burbank Studios
  • Gangsters & working class heroes
  • Busby Berkeley musicals
  • famous for Vitaphone/synchronized sound in 20s
  • too over First National in 1929
  • acquired large studio lot in Burbank
  • most oriented towards the working class-capture spirit of the Great Depression
  • working class heroes, gangster, big city folk
  • stars exemplify this-Humphrey Bogart, James Cagney
  • most successful films built around synchronized sound-then gangster films-then Busby Berkeley working class musicals
  • low budgets compared to other studios
  • Michael Curtiz (big projects, fast moving) and Raoul Walsh (manly-comes out of silent films-associated with the “He-Man” at WB-directs some of the toughest films, most manly actors)-famous Fox directors
  • never had a successful newsreels-had some successful shorts, esp. on American history-and did well on cartoons-Looney Tunes and Merrie Melodies-got some of best animation talent in Hollywood that weren’t at Disney-like Chuck Jones-the stars of animated WB films are much like the live action stars-tough talking, wise cracking, smart alecks
  • 500+ Theaters – Pennsylvania & New Jersey
  • Looney Tunes & Merrie Melodies
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9
Q

Big 5: Metro Goldwyn Mayer

A
  • did not lose money during the Depression
  • considered a top-down production system
  • not much creative control for the directors
  • targeted family audience
  • conservative
  • Loew’s Inc
  • Marcus Loew buys Metro & Goldwyn
  • Nicholas Schenck
  • Louis B. Mayer (studio boss);
  • Irving Thalberg (head of production)
  • 1969 - Kirk Kerkorian
  • smallest theater chain → even during the Depression MGM made a profit
  • ­Paramount’s biggest competitor; most conservative studio; most producer­dominated of the the major studios
  • “More stars than there are in Heaven”
  • Hearst Metrotone News
  • Hal Roach Shorts
  • Hanna & Barbera Cartoons
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10
Q

Little 3

A
Universal Pictures
-monster horror films
Columbia Pictures
-didn’t lost money during the depression
United Artists
-They owned few or no theaters.
-didn't own theaters-just prod. and dist.
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11
Q

Describe the relationship between HUAC and the American film industry. What factors, events, and people led these 2 institutions to come together? What were the effects?

A

Motion Picture Alliance for the Preservation of American Ideals-anti foreign ideas-anti-communism, anti-Nazi, etc.-after war became purely anti-communist-denounced communism in Hollywood-got HUAC to come back to Hollywood in 1947 to expose communist influences in American film-target leadership of Communist Party.
October 1947-The Hollywood Ten trials: Trials allotted to congress to expose possible Communist and anti-government propaganda within films. Induced certain filmmakers to get more “bad publicity”, which resulted in their motivation to create more original content.
“friendly witness”-members of Motion Picture Alliance
moguls (studios) to testify-to torment them for making communist propaganda-pointed out pro-Soviet films of WWII during their alliance-lots of communist writers in Hollywood
Jack Warner spoke for moguls-argued yes communism bad, communist writers bad, but Hollywood not a writer-dominated system-don’t get their ideas on the screen-producer dominated system that controls what goes on screen-so even if started out communist propaganda changed so much but by end not-But HUAC not interested in that, interested in discrediting Hollywood and its liberal and leftist perspectives
”unfriendly witnesses”-leaders and key figures of Hollywood and of Communist Party-mostly writers-the Hollywood 10
led by John Howard Lawson-leader of Hollywood Communist Party-successful Hollywood writer-saw what HUAC was out to do-discredit the cause and destroy their lives-the Hollywood Ten decided they would not answer “are you now or have you ever been a communist”-because would immediately discredit them-stood on institutional right to have private opinion on anything-lecture committee on their right as Americans-gaveled instantly into silence-cited for contempt of Congress-physically removed by US marshals-tried and convicted, jailed
Committee for the First Amendment-formed by Hollywood leaders that were horrified at what HUAC was doing-can’t let HUAC and federal gov. suppress our political ideas and denounce Hollywood for putting out communist propaganda because that’s not true-marched to HUAC hearings in DC with intention of protecting the Hollywood Ten-but angry that the Hollywood ten didn’t tell truth and refused to admit to being communists-so they dissolved, went back to Hollywood
blacklist: moguls of all majors-held big meeting in NYC at Waldorf Astoria, tried to decide what to do-box office dropping off, Hollywood discredited-couldn’t take these boycotts or attacks-so Hollywood issues the Waldorf Statement-Hollywood will no longer knowingly employ communists-blacklisted communists-all of the Hollywood Ten-for 10 years-couldn’t get a job under their real names in Hollywood
HUAC comes back, stron1951 HUAC trials: ger than ever-world events have supported the anti-communist cause-HUAC cast nets wider, hundreds of witnesses, ask defendant to name names of other people saw at communist meetings-blacklist greatly expands-terrible time for Hollywood-used to be very diverse-but now wedge in Hollywood, bad feelings that pretty much lasts for the rest of 20th century
collapse of the blacklist: 1959 director Otto Preminger hires blacklisted writer Dalton Trumbo-one of Hollywood Ten-makes film Spartacus-blacklist collapses

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12
Q

How did independent production and talent agencies become more powerful during the decline of the studio system? Use specific examples of relevant companies, people, and their strategies.

A

Outside companies acquire movie studios.
Sony bought Columbia
Time Warner Cable bought Warner Bros.
Lew Wasserman buys Universal in 1963 and sells his talent agency.
1948 Supreme Court Decision USA v. Paramount Pictures
Shutdown of block booking and ownership of theater chains by film studios, saying it constituted anti-competitive and monopolistic trade practices
gave more power to independent producers
studio moguls lost their ability to control the studio system
MCA/Universal
Lew Wasserman’s talent agency (Music Corporation of America)
create stars and make them more powerful
Jimmy Stewart
Makes a couple of movies in 1950 in which he gets a cut of the profit instead of a salary.
established precedent for other stars to follow suit
- Stars started forming their own production companies
- Income tax could be up to 90% and if they produced their own movies, they could write off the salary they made as a business expense and pay less tax.
- United Artists
Arthur Krim and Robert Benjamin buy it in 1951. They had previous experience with film distribution from Eagle-Lion.
High Noon
The African Queen
Bwana Devil
Won more Academy Awards than any other company

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13
Q

Hollywood Studio

A
  • Hollywood production lots, backlots & ranches
  • ­Studio Boss: in charge of production; negotiating contracts; liaison to the NY offices ­
  • Head of Production: e.g. Louis B. Mayer and Irving Thalberg collaboration at MGM; overseas producers and story department
  • Story Department: long­term contracts, NY and London offices (plays, novels, short stories, radio shows, European shows → so that studios could buy story material) ­
  • Hollywood Stars: star system
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14
Q

Hollywood Star

A
  • Star System → star making apparatus; long term option contract (way of binding their talents to the studio; type casting; off­casting; no creative control; no percentage of the revenue); publicity department: puts out PR material; Hollywood was 3rd largest news source (after D.C. & NY); best still photographers
  • Long Term Option Contract
  • Publicity Dept
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15
Q

Fox shorts

A
  • did newsreels better than anyone else-Fox Movietone News
  • but live action shorts of cartoons not thought well of-lame comedy-animation was run by Paul Terry-making Terrytoons-main character was Mighty Mouse-people critical of Mighty Mouse in Hollywood-just Mickey Mouse x Superman
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16
Q

Walt Disney

A
  • RKO distributed Walt Disney’s films (distributed his films through UA before, wanted more important position with UA but Chaplin and Pickford turned him down:
  • 1938 Snow White
  • 1940 Fantasia
  • 1941 Dumbo
  • 1942 Pinocchio
  • 1950 Cinderella
  • Alice in Wonderland cartoons
  • comes to prominence in late 20s
  • first animator to really plunge in and make fully animated synchronized sound films-like Steamboat Willy
  • so successful, steps up and gets distribution through United Artists
  • Mickey Mouse
  • adds Donald Duck and Goofy
  • makes deal with Technnicolor- first animator to use full color
  • starts winning Academy Awards, Micky Mouse and Disney famous worldwide
  • asked for better deal from United Artists, said no, so Disney went to RKO
  • Snow White released in 1938-smash hit-biggest moneymaker in film history-surpassing The Singing Fool-but then quickly surpassed by Gone with the Wind
  • then about every year Disney distributed a feature film to RKO-RKO’s biggest hits
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17
Q

Little 3-Universal

A

-Carl Laemmle/IMP
-battle Edison and patents
-1914-Universal City
-Carl Laemmle Jr
-expanding-then Great Depression-disaster-have to borrow money, bankruptcy
-1936-Standard Captal-loans them a lot of money-never pay back-Laemmle loses control of company, so Standard Capital seizes it-they cut out most of the A films and just want B films
-All Quiet on the Western Front-anti war production-first Universal film to win Best Picture
-Universal Monsters-Dracula-huge surprise hit-so they do a bunch more-Frankenstein-descend into B movies cuz of Standard Capital
-James Whale
-Long Chaney, Bela Lugosi, Boris Karloff, Lon Chaney Jr (all playing monsters), Deanna Durbin (singer, worldwide sensation in 30s, wholesome), Abbott and Costello (radio and vaudeville comedians)
Universal Series fIlm
-Sherlock Holmes
-Ma & Pa Kettle
-Francis the Talking Mule
Universal
-Universal News
-Walter Lantz’ Woody Woodpecker
-Serials-ambitious-westwen and science fiction

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18
Q

Little 3-Columbia

A
  • Harry & Jack Cohn-had worked for Universal, learned about low budget movie making-made C films, B westerns-made fun of
  • changed name to Columbia
  • studio on Poverty Row (Gower St.)-so many low budget companies there that were failing
  • pure B movie company but just kept growing-never a bad year, even during Depression
  • made more movies than any other companies-60 films a year instead of 60
  • almost no stars under long term contract-made films cheaper
  • films shorter
  • paid themselves the lowest executive salaries in Hollywood
  • kept Columbia going
  • usually had at least 1 female star under contract per decade
  • Jean Arthur, Rita Hayworth, Kim Novak, Glenn Ford, William Holden, Jack Lemmon, Larry Parks, The Three Stooges
  • no newsreel, animation never took over
  • but good live action shorts-with The Three Stooges-made 191 shorts at Columbia from 1935-1957
  • loads of B series often based on comic book characters, Blondie, Boston Blackie-western series
  • great ranch out in Burbank in 1953

Frank Capra

  • hired in late 20s
  • had worked for Keystone under Sennett-made slapstick comedies as a director
  • directs dramas, war pictures at Columbia
  • makes deal with Cohn in 1935-said would do whatever Cohn does as long as can make 1 film wants a year using star from another studio-It Happened One Night (1934) was one of the first ones-smash hit-won Oscar
  • beginning of sleeper hit-low budget hit that goes in by stealth, no one thinks will do anything, then it’s huge hit-It Happened One Night is first example
  • shows the anxiety of Great Depression, drive to do well, in films
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19
Q

United Artists

A
  • 1919-Distribution of Independent Producers
  • Mary Pickford, Douglas Fairbanks, Charlie Chaplin, DW Griffith
  • Joseph Schenk, Gloria Swanson, Disney, etc.-eventually all got better offers from other studios and left
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20
Q

Republic

A
  • another small studio-not little 3
  • Herbert J Yates
  • Nat Levine
  • Consolidated Film Industries
  • Mascot & Monogram
  • made over 400 movies-the most outside the big 5
  • Herbert J Yates-founded film lab in 20s for low budget filmmakers to process their film-then started company Mascot to make films-then in 30s a bunch of lower budget B movies companies owed money to Consolidated Film Laboraties-he foreclosed on a lot of them, seized their assets, and created a giant B movie company, Republic
  • Nat Levine
  • specialized in “B” Westerns-esp. Singing Cowboy-Gene Autry-founds the genre-replaced by Roy Rogers and Dale Evans during war-and occasionally John Wayne
  • made a bunch of low budget Serials-comic book and pulp superhero types-Batman, Zorro
  • very successful during WWII so made a few quality films after-none really panned out except The Quiet Man
  • studio out in the valley-lots of western like streets on it-used for westerns a lot and later for TV
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21
Q

Hollywood & World War II

A

-during WW2, Hollywood returns to profitability
-FDR liked film, so didn’t place too many restrictions-thought movies good for morale
-a lot rationed during that era-gas, red meat
-no new cars-assembly lines turned to make military vehicles and aircrafts
-but movies would continue and become more successful in this period
-not only movies boomed during WW2-all forms of entertainment and mass communication boomed during this period-radio, newspapers, magazines, books, comic books
-best years 1941-1946
-movies so successful there started to be changes:
-long runs-used to be a week for first run, if really popular moved to another theatre for a second week-now started to run 6 weeks or more
-studios started to reduce the number of films they made since films could stay in theaters loner, didn’t need to be immediately replaced
delayed release-a lot of films were shelved for later if not on current topic-as much as 2 years if no topical content-no room in theaters, no ned to release them yet
-troop screenings-screened worldwide for american troops-for free-often before even seen in US

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22
Q

Hollywood’s War Effort

A
  • War training films-often using stars
  • WWII in newsreels
  • War Bond tours-way gov. financed both world wars
  • the USO-United Service Organization-entertains American troops worldwide-very active during WWII
  • The Hollywood Canteen-Bette Davis and John Garfield-only admitted servicemen in uniform-many soldiers passing through on way to Pacific front, could have 1 night in Hollywood, be entertained by a singing group
  • pin-up girls of WWII-of female stars-images circulated to troops
  • War Activities Committee-organized by Hollywood community as liaison for gov. to tell Hollywood what it wanted it to do
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23
Q

WWII in Films

A
  • made movies about WWII
  • a battle would be thought, 6 months later Hollywood would have a film about that battle in theaters
  • the war genre was never the dominant genre, even in the WWII period
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24
Q

The Office of War Information-OWI

A

-FDR administration very concerned about the flow of info concerning the war-wanted to be presented to public in a consistent fashion-we have lots of mass media, but didn’t have a ministry of propaganda-so FDR administration created OWI-they were intermediaries, supposed to manage/regulate how the news on world events and war efforts were presented to the public-films had to follow guidelines, in addition to Hays code-didn’t want false heroics, or stereotyped of the enemy-so that the enemy (Japan and Germany) were subhumans that could easily be conquered by the Americans-wanted to prepare America for a long, hard, costly war

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25
Q

Office of Inter-American Affairs (OIAA) The Good Neighbor Policy

A
  • important to FDR administration that Latin America stayed neutral
  • some sympathy for fascism there, some German expatriates-US didn’t want them to shift to the Axis’ side, join the Axis-extremely sensitive about any raw materials from Latin America getting to the Germans or the Japanese-oil and uranium in particular
  • so set up the OIAA and established the Good Neighbor Policy-tried to make nice to Latin America-establish bonds between Latin America and US
  • one small part of this effort was Hollywood-portray latin americans in films, portray them in a positive light-so flood of films set in Latin America, supposed to establish connections between Latin America and North America
  • Rockafeller-associated with RKO-so they esp. put out films like this
  • RKO sent Orson Welles down to Brazil as part of this to make a film-but ended up being a disaster
  • at Fox, major latin american star-Carmen Miranda-comedian
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26
Q

pro-soviet films

A
  • Soviets and Germany invade Poland, staring war, allied-but by the time the US enters the war, the Nazis have turned on the Soviets, and the biggest battles of war took place in Soviet Union-so US allies with Soviets when enter war
  • to help this, made several pro-soviet films-usually assigned to Hollywood communists to write the scripts
  • 1943 The North Star
  • 1943 Mission to Moscow
  • 1944 Song of Russia
  • 1944 Days of Glory
  • these films will come back to haunt hollywood during the red scare and blacklisting
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27
Q

Monogram

A
  • Lone Star
  • W Ray Johnson-founder
  • Trem Carr-head of production
  • started making B westerns in mid 30s-first to sign John Wayne-but owed money to Consolidated Film Laboratories so bought by Republic-but later got more funds, still made movies
  • The Bowery Boys-teen comic characters from a play-made 40 or 50 movies-very simple
  • market for B movies stopped after 50s-Repbulic went back to just developing film, being Consolidated Film Laboraties, eventually became CFI (Consolidated Film Industries)-Monogram changed name to Allied Artists-started distributing indie and foreign films-made films for another 25 years-distributed Cabaret
28
Q

PRC/Eagle Lion

A
  • Producers Releasing Corporation-another b movie company-notorious for very low budget films, ripping off ideas from bigger pictures
  • Eagle Lion-brought in British low budget crime pictures, combined with American Westerns-moderately successful in 40s
  • other companies that just came and went
29
Q

independent african american productions in the silent and sound era

A
  • often short films or serials
  • one of the first companies to do this was Lincoln Motion Picture Company-founded by Nobel Johnson and his brother-made all black cast films
  • struggled with raising production costs with sound-fell to wayside
  • but new companies popped up in 40s to make films for the black audience
  • the leader was Oscar Micheaux-midwest in 1910s-novelist-when wanted to turn novels into films didn’t find any takers-so in 1920s started to raise his own money and make his own films-had a 30 year career-all black casts-successfully made silent to sound transititon-films mostly dealt with social issues-very melodramatic
  • Herbert Jeffrey-B westerns with all black casts
30
Q

Mom and Dad-Kroger Babb

A
  • took this film around america for many years, special screenings, made a good amount of money
  • go to small towns, rent out theaters then sensationalize and advertise it there as something you couldn’t see anywhere else
  • separate screenings for men and women
  • exploitation film
  • showed a live birth
31
Q

The Atomic Age

A

Peak and Decline of the Studio Era

  • 1946 biggest year for profitability, box office, etc.
  • but after that, a decline
  • movie attendance drops off
  • motion pictures will lose their crown as dominant form of mass entertainment in US-due to TV
32
Q

1946-The Box Office Peak

A
  • 1947 Network TV
  • 1947 HUAC-House of Unamerican Activities Committee-resulted in blacklisting era
  • 1948 Paramount Decree-studios had to give up exhibition
33
Q

Hollywood and American Politics

A
  • 1930s Popular Front policy and Stalin-communist societies around the world enter into coalitions with other groups as a way to gain power-alliance with other parties-later ideological crackdown and policy discarded, but before that communism was popular, seemed okay-also the only ones denouncing the nazis before the war seemed to be the communists
  • rise of Hollywood Guilds and Unions, that had been started in 30s-the writers guild had struggled-leaders were communist, and asked for more than the other unions, Hollywood didn’t want to grant these-discredited them through denouncing their communist ties
  • 1938 House Committee on Unamerican Activities-breifly investigated communist influence in Hollywood-generally dominated by strong anti-communists, conservative republicans and isolationist democrats
  • 1939 Hitler-Stalin alliance begins WWII-many communist sympathizers changed minds after this, but not everyone-what should US do during this war? some very anti-nazi, anti fascist, pro-British-like FDR-wanted to support British-interventionists-but others were sympathetic to nazis or more anti-british or isolationist-led by Lindbergh-anti FDR
  • Summer 1941 Anti Interventionist Hearings-war has been going on 2 years but US hasn’t entered- US Senate actually begins investigated interventionist, investigates Hollywood, accusing them of being interventionist, being w FDR and Great Britain-eventually got hearings suspended
  • Dec 1941 Pearl Harbor-this whole issue of interventionism vs isolation just goes up in smoke-most everyone wants to join war-US enters war-fights against the Nazis as an ally to Britain-we enter the war as an ally of the (communist) Soviet Union, who had fallen out with Germany after being attacked by them
  • The Mob and IATSE-in 30s in addition to the big unions there had been below-the-line unions for more crass workers-for the set dressers, mechanics, projectionists, etc.-IATSE-International Alliance for Theatre and Stage Employees-in 20s and 30s become a mob controlled union-union racketeering-mob got those pension funds-in 1940 and 1941 gov. exposed this mob control, sent leadership to jail-IATSE forced to clean up its act-brought in Roy Brewer to run IATSE-strongly anti-corruption, anti-mob, anti-Nazi, and also anti-Communist-some felt he was too friendly with management-some of the more radicalized union members-led by Herbert Sorrell-broke away from IATSE and started a rival trade group in Hollywood- CSU-conference of student (?) unions-much more radical, strike oriented, some members communists-jurisdiction battle-FDR asks them to be more united for the war-put off differences until after the war-asked unions to not strike during war-most said okay-but others didn’t-like CSU-strikes WB, Columbia, and Disney
  • war ends in 1945
  • the cold war starts after-between western democracies and the Soviet Union and the communist satellites-the country of easter Europe that were occupied by the Soviet Union and then converted into communist countries under the leadership of the Soviet Union
  • anti-Nazism over with because they were defeated, but anti-Communism still there, even stronger-real enemy=the communists
34
Q

1947 HUAC Investigation into Communism in Hollywood

A
  • Motion Picture Alliance for the Preservation of American Ideals-anti foreign ideas-anti-communism, anti-Nazi, etc.-after war became purely anti-communist-denounced communism in Hollywood-got HUAC to come back to Hollywood in 1947 to expose communist influences in American film-target leadership of Communist Party
  • The Cold War 1945-1991
  • October 1947-The Hollywood Ten-series of hearings, calls a bunch of witnesses-in DC-“friendly witness”-members of Motion Picture Alliance-then HUAC called in moguls (studios) to testify-to torment them for making communist propaganda-pointed out pro-Soviet films of WWII during their alliance-lots of communist writers in Hollywood who had made these during alliance-some foreign born, some Jewish-all this brought up, moguls accused-Jack Warner spoke for moguls-argued yes communism bad, communist writers bad, but Hollywood not a writer-dominated system-don’t get their ideas on the screen-producer dominated system that controls what goes on screen-so even if started out communist propaganda changed so much but by end not-Warner was right, that’s how Hollywood works-but HUAC not interested int hat, interested in discrediting Hollywood and its liberal and leftist perspectives that came out of its films-then came the “unfriendly witnesses”-had come down to 10 names-leadesr and key figures of Hollywood and of Communist Party-mostly writers-these were called as the unfriendly witnesses
  • most people in Hollywood horrified by these events-most somewhere in the middle politically, maybe a little liberal but not mostly communist at all-saw that Hollywood was being targeted, angry-so the best folks in Hollywood got together with the intention of defending the Hollywood Ten-formed the Committee for the First Amendment-can’t let HUAC and federal gov. suppress our political ideas and denounce Hollywood for putting out communist propaganda because that’s not true-marched to HUAC hearings in DC with intention of protecting the Hollywood Ten
  • Hollywood Ten led by John Howard Lawson-leader of Hollywood Communist Parter-successful Hollywood writer-saw what HUAC was out to do-discredit the cause and destroy their lives-the Hollywood Ten decided they would not answer “are you now or have you ever been a communist”-because would immediately discredit them-stood on institutional right to have private opinion on anything-lecture committee on their right as Americans-gaveled instantly into silence-cited for contempt of Congress-physically removed by US marshals-tried and convicted, jailed
  • the Committee for the First Amendment horrified-if they’d admitted they were communists we’d defend you, but you wouldn’t tell the truth, evaded-so dissolved, went back to Hollywood
  • moguls of all majors-held big meeting in NYC at Waldorf Astoria, tried to decide what to do-box office dropping off, Hollywood discredited-couldn’t take these boycotts or attacks-so Hollywood issues the Waldorf Statement-Hollywood will no longer knowingly employ communists-blacklisted communists-all of the Hollywood Ten-for 10 years-couldn’t get a job under their real names in Hollywood
  • meanwhile communism spreading-to China-in 1949-also Soviets explode first atomic device-stolen by Communist spies during Manhattan project in US-then Korean War begins
  • 1951 HUAC comes back, stronger than ever-world events have supported the anti-communist cause-HUAC hearings-cast nets wider, hundreds of witnesses, ask defendant to name names of other people saw at communist meetings-blacklist greatly expands-terrible time for Hollywood-used to be very diverse-but now wedge in Hollywood, bad feelings that pretty much lasts for the rest of 20th century
  • 1959 Otto Preminger hires Dalton Trumbo-one of Hollywood Ten-makes film Exodus-when Preminger did this, blacklist collapses
35
Q

Paramount Consent Decree

A
  • since 20s people angry at studio system-big studios working together, helping each other instead of competing-smaller companies and theater owners couldn’t break the market
  • FDR backed down from anti-trust investigations during Depression because didn’t want to threaten business
  • but by 1938 things had changed-the economy was starting to improve a little
  • 1938 US Attorney Thurman Arnold begins Dept of Justice lawsuits-against every single Hollywood company-Big 5 and Little 3-arguing some of their business practices allowed them to collude rather than complete in the marketplace-objected esp. to block booking and studios favoring their own affiliated theaters-had compromise where Hollywood agreed to change block booking-5 at a time instead of 50-in return for Dept. of Justice backing down with lawsuits-but didn’t really work, people still unhappy cuz 1 good movie and 4 bad ones-so reinstituted all of the lawsuits-Hollywood tries to just outlast FDR and Thurman-but the lawsuits stayed after their time in office ended-box office dropping off, HUAC, Hollywood weakening, cases start reaching Supreme Court
  • 1948 US Supreme Court Decision-scathing majority opinion-Hollywood is an oligopoly-Hollywood companies not competing with each other but colluding-Hollywood couldn’t go on as they had-surrendered-Paramount goes in and 1948 meets with Dept. of Justice, ask what they have to do to survive this, get Dept. of Justice of their backs-they insisted the breakup of the classic studio system and block booking-end block booking completely, sell 1 film at a time-and can no longer own theater chains-so had to break into 2 companies-one producer/dist. and separate exhibition chain-no connection-Paramount agrees-RKO follows, so does WB and Fox-all signed consent decrees and split into 2 companies by 1950-Lowe’s Theaters and MGM lasted longest, but by 1955 signed consent decree and broke up-divesting
  • now little 3 more equal with big 5 cuz no more full vertical integration just like little 3 didn’t have it-so the little 3 will become more important
36
Q

Impact of Divestiture 1949

A
  • Theater chains now separate entities
  • Decrease in productions-can only make movies now can sell since no block booking-no B movies-about half the movies used to make
  • if making fewer films, can cut back on expenses
  • Decline of long term contracts-don’t need all these people anymore since making less films-Reduce overhead-lay people off
  • some 7 year contracts at some companies in 50s and 60s but a lot more rare
  • Studio lots underutilized-so rented them out to other studios, independent producers
37
Q

Independent Production

A
  • much stricter income tax
  • Capital gains tax much lower than income tax-on business profits-so some smart businessmen realized if could turn income into capital gain can keep a lot more of money-so int eh late 40s all the major stars (and major writers, directors, producers) formed own production companies-co produce their films-also gave a new amount of independence to these stars/directors/writers-can develop own projects, smaller actors-gained more power, more money, more control of projects and career
38
Q

MCA and Lew Wasserman 1913-2002

A
  • Talent Agencies-didn’t really have huge role in Hollywood until after WWII-earlier agencies didn’t have much leverage-limit to how much could be negotiated on salaries-almost never gave creative control
  • a new major talent agencies comes to town by 30s, seen as new and most progressive agency in town by 40s-MCA-founded by Jules Stein-its lead agent in Hollywood was Lew Wasserman-agency originally represented dancers in contracts with night clubs, later actors-Wasserman came up with many ideas to help actors and agencies-Jimmy Stewart-in 1950 Universal wanted to make movies with him-but they were nervous about paying him his 6 figure salary he still commanded in 1950-too much of a risk-so Wasserman came to Universal, said instead of paying him upfront you can pay him a minimum, but he’ll have a share in the overall gross that your dist. company brings in from theaters-Points of the gross-if these films are flops will pay Stewart very little money, come out ahead-but if hits, then you’ll make a lot of money and so with Stewart-Universall went along with this-this was the first time in a long time (since Pickford) that gave points of the gross-now MCA getting a lot of money and prestige-showed Hollywood’s A Listers how to get super rich-knew you were on the A list if could get these deals-also made agents extremely popular in Hollywood
  • MCA leads packaging, all other agencies copy-studios had fired their talent roster, couldn’t just pick who they wanted for certain film-agencies only that contain connections to key elements needed for a film-writers, directors, and stars-so the agencies would package them up and bring it to a studio instead of the agency deciding it-all agency would have to do is make the movie-percent of all their profits and packaging fee as reward for having done the work of putting it together in the first place-made talent agencies more powerful and richer-became so successful t this packaging that MCA by 50s also started packaging TV shows-instead of just selling these to the networks or production companies, MCA created its own TV production unit-Revue-stars making these TV shows-Alfred Hitchcock Presents-by mid to late 50s Revue has become biggest TV production company in the American TV business-so successful that in 1959 Wasserman and MCA buy Universal-to get all the stages and backlots-Revue becomes Universal Television-and Universal becomes a dominant film and TV company
  • one little problem-noticed by JFK administration-Dept. of Justice run by Robert Kennedy-were biggest talent agency in Hollywood and biggest employer of talent in Hollywood-negotiating with yourself-conflict of interest-can’t continue-had to choose 1 or the other-Wasserman chose to sell off talent agency business (broken up into 12 or 14 parts) and focus on running Universal from 1963 onward
39
Q

UA and Arthur Krim

A

-Ua had been the company struggling the most out of any Hollywood company-only company not making money in WWII-after losing money every month-stars too old or had legal trouble-Pickford and Chaplin-but didn’t want to throw away UA-it was their baby-willing to sell interest in UA-knew nobody would want to buy it cuz losing money-said looking for top talent to take over UA, if they made it successful in 1 year, they’d sell it to them at a cheap price-they brought in Arthur Krim and Robert Benjamin in 1951-from a B movie company, Eagle Lion-lawyers-studied entertainment law-so understood contracts and law thoroughly-learned flow of capital too through working on Wall Street-knew Hollywood business and film dist. through Eagle Lion-so they were ideal-they reevaluated the whole Hollywood business model-previously had been vertical integration-that was dead by early 50s due to Paramount Decree-production had become more iffy, couldn’t block book-new model came up with was Production Financing and Distribution-to make money off distribution and other core business is production financing through venture capital forms-present it to independent producers that you feel have a good enough project that you want to distribute-UA turned around by Krimm and Benjamin-had several big hits-became model for Hollywood-everyone copies

40
Q

Crime Pictures-Film Noir

A
  • noticed by French- US film had changed-more disillusioned, pessimistic
  • roots in hard boiled detective fiction-also came out of German expressionism
  • 40s social change
  • Femme fatale-beautiful woman who leads men to their doom-has her own agenda-often out purely for herself
  • 1941 The Maltese Falcon-Huston
  • 1944 Laura-Preminger
  • 1944 Double Indemnity-Wilder
  • 1944-6 The Big Sleep-Hawks
  • 1945 Scarlet Street-Lang
  • 1946 The Killers-Siodmak
  • a lot of B movie films noirs because cheap to make
  • comes back in 80s-neo-noir
41
Q

Hollywood and TV

A
  • TV becomes dominant form of mass entertainment in US-film is now more of a niche audience
  • makes sense-servicemen returning from WW2 to high school sweethearts, suburbia, easier to stay home and watch tv then go to movie
  • successful electronic versions of TV introduced by RCA and independent finance by late 30s-b/w, low res-in 1939 rolled out by RCA-some people bought them in 1940, but very little programming-then during WWII, decided TV would go back to experimental status-on the back burner-the official reason was that TV wasn’t an essential service, needed to focus on war effort-but real reason was TV was related to radar, research and tech that was going to TV now turned over to radar development-federal communications commission reauthorized TV in 1947, and modern era of TV begins
  • motion picture business interested in TV-Paramount had built TV studio, experimented with projected TV images in theaters-but when american tv system finally formed in 40s, Hollywood was shut out-because federal communications commission would not give out permission to those under anti-trust indictment-which all studios were under because of Paramount Decree-so all disqualified from building TV stations and networks-so started by Little 3?
42
Q

ideas film had to beat TV

A
  1. Differentiate the product-make films so diff from TV that people don’t think of them as the same thing
  2. film companies get involved in production of TV series
  3. sale of theatrical films to TV-use TV as an ancillary/secondary market
43
Q

1) Differentiating of the product

A
  • color
  • cinerama
  • 3D
  • widescreen
  • 70mm
  • big blockbusters/stars
  • adult content
  • The Youth Audience
44
Q

color

A
  • tv is in black and white, low fidelity sound system, small screen, simple sets and stories
  • Hollywood decides to be full color medium-introduction of Technicolor-devised by Herbert Kalmus-complicated and expensive-2 color technicolor system by 20s-light filtered through red and blue -used mostly for 1 reel of a film in 20s-then in 30s came up with new 3 color system-red green and blue-minority of film printed in 3 strip technicolor in 30s and 40s-but a few famous examples, like Wizard of Oz, Gone With the Wind-expensive and difficult to use
  • Eastman Kodak company-also experimented with color-completely diff approach to color-single piece of film (eastman negative monopak film) through regular camera-but had diff layers of chemicals on it-reacted to and created colors-could run in any camera-needed special processing and printing-but was much more accessible than technicolor-in 20s and 30s started using it to release color still film-then 16mm movie color film-“eastman color negative”-a lot of documentary style war stuff-but still all through 40s never issued a 35mm movie version of eastman color negative-department of justice investigated in 1950-turned to photographic products-investigated Kodak and Technicolor-discovered agreements-patent sharing agreement (legal) and agreement that Kodak would never develop a 35mm color film if Technicolor would buy all raw materials from Kodak (this was considered illegal, restriction of trade)-broken up-so then Kodak starts making 35mm color films, most films made with that tech
  • by 1967, all films are in color
  • 1969-TV full color-only a few years behind
  • chemical eastmancolor fades over time
  • dye transfer technicolor prints (1934-1974) and b/w negatives do not fade-technicolor not used to film after rise of Kodak but used in prints until 1974, in dye transfer-color lasts longer-The Godfather (parts 1 and 2)-Coppola insisted on these being printed in technicolor
45
Q

cinerama

A

Cinerama-1952-1962

  • immersive experience in movie to differentiate product
  • company that made special wider screen movies and theaters to show them-3 cameras next to each other shooting a triple wide image-3 projectors in theater, wrap around audience
  • build about 25 theaters
  • films did well, but could only show in those 25 theaters
  • only documentaries-people got bored-so made a musical (?) and a western-but too late-wasn’t successful in the end
46
Q

3D films

A
  • to differentiate from TV, which was flat
  • experimenting with still film 3D even back during civil war
  • made a comeback in 50s because of threat of TV
  • camera that runs 2 pieces of film through it simultaneously
  • Bwana Devil-1951-huge hit-even though cheap film-because in 3D
  • Hollywood releases dozens and dozens of 3D movies until 1954-then starts to fade-what went wrong?
  • a lot of the films were kinda average besides the 3D
  • 3D shown all over America at thousands of theaters-alignment crucial
  • so decline of 3D after 1954
  • comeback with avatar in 2007/8-digital 3D-alignment perfect-simpler and more accurate to show 3D
47
Q

widescreen

A

-cheaper and easier to accomplish, could be spread universally easily
-aspect ratio-using academy ratio of 4 by 3 from late 20s-early 50s
—anamorphic lens-shoot widescreen movies using regular cameras
-cinemascope
-change ratio to 2.35 to 1, for cinemascope-use more of your peripheral vision-1.85 to 1 for aspect ratio-not as wide as cinemascope-shrunk the film a bit and making it flat-no anamorphic squeeze
-20th century Fox
-1953 The Robe-first fox film to come out in cinemascope-huge hit
missed stuff he was saying this slide!!

48
Q

70mm Film Stereophonic Sound

A
  • 1955 Mike Todd, Todd AO
  • big musicals like Oklahoma-then Around the World in 80 Days-landmark technologically so wins Oscar even if not great films
  • 70 mm release prints
  • can get more soundtrack on 70mm prints
  • Super Panavision
  • Paramount’s VistaVision
  • High Fidelity Stereophonic Sound-differentiate from film that had low fidelity sound-incorporate Magnetic Recording and playback into movies
  • Digital Sount: 1991 DTS, 1992 Dolby Digital, 1993 SDDS
49
Q

Blockbusters

A
  • also differentiate from TV in terms of content
  • big budget blockbuster films
  • shot in exotic locations
  • frozen foreign profits
  • casts of 1000s, exotic locations
  • event releases-exclusive first urn at top prices-buy prints program
  • roadshows and long runs

Postwar Stars

  • Marlon Brando
  • James Dean
  • Kirk Douglas
  • Burt Lancaster
  • Steve McQueen
  • Paul Newman
  • Gregory Peck
  • John Wayne
  • Audrey Hepburn
  • Marilyn Monroe
50
Q

The Production Code and Adult Content

A
  • also thought could beat TV with adult content-TV pitched at family audience
  • adult films coming in from abroad and doing well-Hollywood felt a challenge there
  • they were gonna bump up against their own production code by doing this though
  • The Outlaw-Howard Hughes, independent film-challenges code
  • MPAA-now headed by Geoffrey Shurlock
  • The Miracle Decision-made in late 40s in Italy-Italian neorealism-a film called The Miracle-brought into Us and tried to show it-but New York Board of Censorship-run by Catholic Church-declared it blasphemous-went to Supreme Court-in 1951-render the miracle decision-changes their mind-says taking movies out of category of carnivals and circuses-moving into category of books and newspapers-now entitled to freedom of the press- so film can no longer be censored by the gov.-so production code had no real purpose anymore-but keeps going
  • Otto Preminger challenges code in 50s-2 films distributed by UA w/o production code seals-made money-other studios saw this and said why can’t we do this-production code modified, so only barred “explicit” stuff, some restrictions loosened
  • 1966-end of the Production Code
  • still theaters called for guidelines-ratings-Hollywood needed replacement for Production code-did same thing as in 30s-in 1966 go to Johnson administration and find his right hand man, Jack Valenti, tell him to reform MPAA and production code-creates MPAA Ratings Board
  • 1968 Ratings G, PG, R, X
  • 1969 Midnight Cowboy-wins best picture oscar
  • hardcore porn decriminalized by end of 60s
  • Valenti didn’t copyright X rating-so porn started using XXX
  • 1972 Deep Throat-brag about how x rated it was
  • what’s an x rated movie? is porn x? or midnight cowboy?
  • PG-13
  • NC-17-came up with to replace X rating-copyrighted it this time-very small nice of theatrical releases, films usually don’t do well
  • 2005 Dan Glickman-new MPAA head
  • 2011 Christopher Dodd-current MPAA head
51
Q

The Youth Audience:

A

1953 The Wild One, 1955 Rebel Without a Cause, 1956 Blackboard Jungle, 1957 Elvis Presley signs with Hal Wallis, 1964 A Hard Day’s Night
→ early 50s had been a difficult time for the radio: business survived by catering to teenage audience
Teen Exploitation Films: American International Pictures, producer/director Roger Corman (leaves AIP in 1970s, creates his own studio), low budget & racy subjects e.g. Beach Party movies, Devil’s Angels, Hell’s Angels, martial arts and horror films; big studios try to create their own horror franchises e.g. A Nightmare on Elm Street decay of downtown Deluxe theaters: move to suburban areas, theaters needed too much staff, not enough parking space
BUT new trend: THE DRIVE­IN
→ 1932 First Drive­In, 1958 4000 Drive­Ins; appealing to teenage and family audiences, food sales, picture quality wasn’t very good, terrible sound; golden age of the drive­ins ends in the late 1960s because they took up too much space
-107 So. Cal. drive-ins at peak in 1960’s
-10 in 2007
-1940 Motor View Twin, Imperial
-1948 Rubidoux, Riverside
-1954 Smith’s Ranch, Twentynine Palms
-1955 Vineland, City of Industry
-1956 Mission Tiki, Montclair
-1958 South Bay, Imperial Beach
-1958 Santee, Santee
-1964 Van Buren Cinema 3, Riverside
-1966-1987, 1996- Skyline, Barstow
-2007 Star-Vu, Costa Mesa (inflatable screen)

52
Q

2) producing TV shows and sell them to channels: Hollywood’s production practice wasn’t suited for TV production, early TV production: filmed live

A

-1951 I Love Lucy Desilu: TV revolution → Lucille Ball wanted to film the series in LA, hires Karl Freund to film with 3 cameras at the same time (shorter production schedule, more efficient and cheap, show helped to invent the re­run)
-1952 Dragnet Mark VII Prods (owned by Jack Webb): dramatic show about LAPD cops, “just the facts, man” → cheap to shoot
-1953 Father Knows Best produced by Columbia
-1955 ABC TV Network collaborates with Disney: Walt Disney Presents (90 mins weekly): old cartoons (⅓), Disney talking about his ventures (self­promotion), multi­part western series Davy Crockett (⅓); Wonderful World of Color→ there was no more markets for animated shorts (studios had closed their animation units), and feature films were getting expensive to produce; Disney produced non­animated features & opened theme park (Disneyland)
→ Hollywood studios try to recreate Disney’s success but fail
-Warner starts making cheap westerns, by 1957 8 of the most successful TV shows were westerns
-Columbia Screen Gems
-Paramount­-Star Trek (in 1960s they buy Desilu, Star Trek was a Desilu production)
=MCA Universal
-Warner Bros Television

53
Q

3) sell old films to TV

A

-ancillary market
→ B Movie studios sell their films first to TV stations
-December 1955 RKO sells films to TV
-1956 Majors sell back catalog of films into TV syndication,Hollywood films got great ratings
→ 1961 NBC Saturday Night at the Movies: show was a huge hit
-1966 Bridge on the River Kwai: new level in licensing fees, $1 Mio per play; Ford Company bought all the commercial space
-1966 world premiere made for TV movies
→ Wasserman decides to make films for TV; Brian’s Song (1971) becomes a huge success that other TV channels try to emulate → ‘disease of the week’ movies with controversial issues
-1977 The Mini­Series: Roots (1977), 12 hrs shown on 8 consecutive nights (not once per week), African American history, quality productions; but by the mid­1980s success of the mini­series is waning

54
Q

studio slump

A

-last studio system stars
-end of the study era filmmakers-by late 1950s
-old film moguls dying, no real qualified people to take over
-blockbuster hits
-1 film can support a whole studio for a year-play whole year
-1964: Mary Poppins
-1965: Sound of Music
-1965 Doctor Zhivago
Blockbuster flops-can drag out entire studio-immediately pulled from theaters
-1962 Mutiny on the Bounty
-1963 Cleopatra
-1964 Fall of the Roman Empire
-roller coster boom and bust going on
-void at the top of people who know how to run companies and be successful in this changing world
-Conglomerate takeover of Hollywood
-conglomerate takeover happens just in time for the conglomerate slump: 1968-1972
-big budget flops
-TV revenue cutback-plateau of ratings, backlog of films not yet screened-not a lot of $ to license a film for broadcast TV-Hollywood had become addicted to that TV movie and TV money-now not getting it
-Exhibition decline-no one wanted to book a flop film, scared would pick wrong-so some theaters started chopping up their theaters into multiplexes to give multiple options-not good quality theaters
-no big hits to compensate

55
Q

Conglomerate takeover of Hollywood

A
  • Undervalued assets in Hollywood
  • 1966 Gulf+Western-Paramount
  • 1967 Transamerica-UA
  • 1969 Kinney-Warners
  • 1969 Kirk Kerkorian-MGM
  • unrelated companies buying the big film companies
  • by 70s most Hollywood companies being run by conglomerates
  • exception: Disney-conglomerized itself-bought other businesses that have nothing to do with Disney
  • conglomerate: post WW2 business phenomenon-60s and 70s
  • before that, when a company was successful, it would expand vertically and horizontally-ex: Ford Motor Company
  • but conglomerates: holding company that controls 2 or more unrelated corporations-acumlating in 50s and 60s
  • have so much success because business cycle, if have many diff businesses always have some in up cycles even if others in down cycles, also interested in undervalued assets (backlots etc.), low interest rate environment of the time
  • what do these guys know about showbiz?
56
Q

conglomerates react to slump

A
  • no sentimental connection to film, treated like any other failing business
  • cutback production budgets
  • sell of studio properties-cashing out those undervalued assets
  • appeal to youth audience
  • MGM even started selling off costumes and props
  • black exploitation
57
Q

Black Exploitation

A
  • looking around, is there anyone who still wants to go to the movies?
  • discovers another audience that still likes going to the movies-black urban youth
  • Sweet Sweetbacks Baad Assss Song-filmed completely outside Hollywood system, producer rented out theaters himself in inner cities to sold out crowds-Hollywood saw this and saw there was still a market for exhibition among black youth
  • brings in black filmmakers, films for black audience
  • filmmakers knew environment, weekly profits of theaters, could pitch budget based on that
  • Melvin Van Peebles
  • Fordon Parks
58
Q

end of slump

A
  • 1972–things turn around
  • Hollywood comes roaring back to profitability
  • film keys off this revival
  • the Godfather-signals the return of Hollywood, combined with filmmakers and elements of the youth culture and exploitation film
  • lots of reasons why things get turned around in 70s: reshapes business model and practices-lots of new ancillary markets
59
Q

New Hollywood: 1972­-1988

A

-­new success formula: Coppola’s The Godfather (1972), won Best Picture Oscar, Paramount film, smash hit (became biggest hit in Paramount history in less than 1 month); Elements of classical Hollywood: based on a best selling novel (Mario Puzo), Brando, popular genre (Gangster Film); New Hollywood elements: Coppola, Al Pacino; reevaluation of film marketing → 1974 The Exorcist, 1975 Jaws ­
-Marketing to the Modern Audience: advertising-TV commercials (breakdown for TV shows: demographics which allows studios to program commercials in the right program environment → target the audience); distribution ­ wide release (big films of the 1950s and 1960s: platform release at 100 first­run theaters in big cities; The Godfather was released on 400 screens right away) and seasonal release (vacation time = best time to release films instead of year­around audience for films; e.g. Jaws came out at the beginning of summer 1975) 26
-­old theaters were decaying, inconveniently located, not enough parking space, film theaters were converted to show more than one film at a time (terrible side lines and sound) → the multiplex: multiple screens, saturation release (over 35,000 screens available), 1977 Star Wars (began on 43, expanded to 1000 screens), 1997 Jurassic Park 2 (5000 screens), 2003 Matrix 2 (8000 screens), 2007 Spiderman 3 (10,000 screens)
New Hollywood, New Filmmakers
-Francis Ford Coppola, Steven Spielberg, George Lucas, Woody Allen

60
Q

­Ancillary Markets

A
Pay Cable­
Commercial cable networks
Merchandising
Home Video
Movies and Music
61
Q

pay cable

A
  • Cable TV delivered to subscribers (monthly subscription fee, cable systems had the capacity for more than 30 channels instead of 3­8 → FCC suppressed Cable until the mid­1970s because they thought it was an elitist service (deregulation), after Cable service expands)
  • Pay Cable → Home Box Office (Time Inc)
  • 1975 satellite distribution nationwide → Telecommunication Satellites (NASA was allowed to launch satellites for private companies, individual satellite could transmit at least 24 channels) → Time creates HBO: showed newer films uninterrupted by commercials, less censorship
62
Q

commercial cable networks

A
  • Ted Turner initiated idea → 1976 creates independent The Superstation ­-WTBS Atlanta screening major league sports and Hollywood films: satellite distributed (bonus for cable subscribers, Turner asked for 5­10 cents per subscriber, nation­wide audience), cable delivered commercial channel
  • 1977 USA Network: super­station without actual broadcasting
  • 1979 ESPN: old­ channels catered to whole family, instead programming to one specific demographic (also allows for advertising to this specific audience) → becomes pattern for commercial cable networks
  • CNN, MTV, TNT, AMC ­most networks use Hollywood films for their programming ­
63
Q

merchandising

A

-Star Wars creates formula; Disney Stores, Warner Bros Stores, reverse merchandising: movies coming out of products e.g. Transformers series ­

64
Q

Home video

A

-1956 Videotape is introduced, 1968 Videocassette recorder ­ VCR (Sony), 1975 Betamax: Home recording device, Betamax decision: Hollywood sees video recording device as criminal (piracy), 1977 VHS (rival system of Betamax), 1977 Prerecorded videocassettes (Hollywood exploits VHS technology to sell their films but they are too expensive), 1977 First videocassette rental store opens in LA, 1979 Home Video gains market, sell through price point, home video market extends box office in 1980s (but video release was dependent on theatrical release though), 1997 DVD introduced, 2006 Blu­Ray

65
Q

movies and music

A

-Grease, Saturday Night Fever, Sgt. Pepper’s Lonely Hearts Club, Thank God It’s Friday → Hollywood rediscovered that they could make money off of records (music tie­ins); MTV: continuous advertising ­