Midterm 3 Flashcards
condition for emergence and growth of commercial sports
market economy large populated cities standard of living large amount of capital culture emphasizing consumption and material status
how does the standard of living grow commercial sports
it provides people with time, money, transportation, and media access ->we spend a lot of money for something that we actually don’t need
what influences what sports are commercialized
preferences and priorities of people with power and wealth
why are commercial sports so popular in society today
search for excitement
it fits with social ideologies
widespread organized
widespread media coverage
economic motives and globalization of commercial sports
sport organizations look for global market
corporations use sport as vehicle for global expansion (increase profit)
ideological outposts in action
branding sports
examples for ideological outposts
sports places are branded
sport events are branded
athletes are branded
what is sport used as in terms of ideological outposts
delivery site to establish ideologies in consumer´s mind
what does spectator appeal in sports depend on
attachement to participants
uncertainty of an events outcome
risks or rewards associated with an event
anticipated displays of excellence, heroics, or dramatic action
where are changes recognizable when sport is commercialized
structure and goal
orientation of athlete, coaches and sponsors
people and orientation that control sports
how does commercial sports form entertainment
commercial entertaining depends on attracting a mass audience
Members of a mass audience lack technical knowledge about sport
Entertaining people without technical knowledge requires heroic action - not about techniqual aspect
what are outposts
sources where we receive ideologies from
examples for outposts
media friends family culture religion politics sports
when do ideologies become a problem
when we use them to oppress people
why do rule changes occur
to make actions more exciting, understandable, and profitable
what are changes
structures and goals
whar can rule changes lead to
speeding up of action increasing score and scoring chance balancing competition maximizing dramatic moments increase attachment to players and teams commercial breaks
control in sport organizations with commercialization
shifts away from athletes
due to commercialization, who has more control in sport organizations
owners, corporate sponsors, advertisers, media personnel, marketing and publicity staff, professional management staff, accounts, and agents
why do athletes listen to new positions in power
because financial interests are at sake
when do team owners usually make money
when they are allowed to operate as monopolies and monopsonies
what does a monopoly enable team owner´s to do
share revenue
negotiate high media right fees
prevent the formation of new teams
what does a monopsony enable team owner´s to do
draft new players to one team only
control the careers of athletes
minimize biidding for athletes´ contracts
how do team owner´s benefit from public assitance (welfare)
public money to construct facilities
federal tax deduction
tax breaks, rebates and special opportunities by cities or states for development around stadium
cities build stadia -> owner´s receive revenue created by it
what are arguments for stadium subsidies
creation of jobs
infuses money into local economy
attracts other businesses
attracts media attention - boost tourism and economic development
creates positive psychic and social benefit
what are arguments against stadium subsidies
jobs are low-paid, part-time and seasonal
construction company and materials come often from outside the area
new business are often franchises headquartered in other cities
entertainment dollars are moved
men´s sport teams reaffirm
what are sources of income for team owners
ticket sales
media rights
stadium revenue
licensing fees and merchandise
what does stadium revenue include
leases on club seats and luxury boxes
concessions/parking
sale of naming rights and site ads
special events
how are amateur sports funded
self-funded
dependent on corporate sponsors
funded through a central government sports authority
what are organizations that control amateur sports interested in
power over athletes
money generated
legal status of athletes in individual sports
vary from athlete to athlete and sport to sport
depends on what athletes must do to support their training and competition
what might a individual athlete´s status be protected by
professional associtions formed by athletes
relation between income and team sport athletes
majority does make a limited income
why has the income among top athletes increased
legal status and rights have improved
league revenues have increased
primary issues in CBA negotiations
% of league revenue that must be allocated to player´s salary and benefits
lockouts
work stoppage that suspends all games and practices until the dipute is resolved and CBA is revised to owner´s and player´s satisfaction
strikes
work stoppage in which employee refuse to work until a lobor dispute is resolved and players agree to sign CBA
income for individual athletes
many athletes don´t make enough to pay training and expenses
increasing disparties between top money makers and others
which individual athletes made traditionally the most money
heavyweight boxers
who does the right of amateur athletes depend on
governing bodies that control sports
what does income of amateur athletes depend on
rules of governing bodies
endorsements that vary with celebrity status and corporate interst
when do we use media images and narratives
to evaluate ourselves,
give meaning to other people and events
form ideas
envision the future
print media
words and images on paper
electronic media
words, comments and images transmotted by audio and video devices and techologies
what does media provide
information
interpretation
entertainment
opportunities for interactivity
who edits and represents media content
those who control media organizations
on which goals are editing decisions based on
making profit influencing cultural values providing a public service improve personal status and reputation expressing self
what do those who control media content do
design a framework that media consumers use to incorporate sports in their lives
what is audience seen as by those who control media content
a group than can be sold to advertisers
who sponsors sport programming in meda
99% sponsored by capitalist corporations
characteristics of new media
extend and change our connection with the world
not limited to sequential programming
enable us to be “editors”
give potential to create sport realities and experiences as spectators and virtual athletes
key aspects of sport simulating video games
gamers commit time to play
create own narratives and stories
social relations are formed
involves a diverse range of experiences, feeling,and interpretations
provide differend experiences than consuming TV sports
relation between sports and sport simulating video games
graphics nearly match reality
use of filters to make real image look like a video game
athletes use video games to train
children introduced to sports through video games
why did media probably not corrupt sports?
sports are not primarily shaped by media
media do not operate in a political and economic vacuum
do media depend on sport
most not
daily newspaper do
many TV companies do to fill programming schedule and attract male viewers + sponsors
trends in televised sports
fees increased since 1960
programming has increased
ratings for particular events have decreased
TV companies promote other programs at sport events
sport media relationship
strong for commerial sports
other sports uncovered
business based
promtion of lifestyles
what has effects on what sports we see or don´t see on TV
the fact that a few global media companies control most of the media representations
what do corporations that sell alcohol tobacco and unhealthy food use sport for
to product in connection with healthy activities
what are alternatives to sponsoring events
signage people, equipment and facilities
who makes decisions in large media companies
male executives who love sports
issues in many media companies
competition, domination and achievement from sports exists in comapnies too