Midterm 2 Flashcards
What is “consumption”?
The way we purchase and use goods and services
What is Marx’s “means of productions”?
The main social needs needed for producing wealth
What is the “means of consumption”?
The main social means by which people consume what is produced
What is “production-based societies”?
A society where people are defined by their work, specifically in providing products/services
What is a “consumption-based society”?
A society where people are defiend by their purchasing practices and how they spend their free time
What is “identity formation”?
The process by which an individual develops their unique self, only after acquiring self-ascribed labels (ex. musician, college professor)
What are the four main points of Thornstein Veblen’s consumption theory?
- Consumption helps the economy (encourages businesses, creates jobs etc.)
- “conspicuous consumption” are used to “fit in”
- Material objects are used as “status symbols”
- Pecuniary emulation is engaged in.
What is “conspicuous consumption”?
The consumption of goods primarily for the effect of demonstrating wealth and status.
What are “status symbols”?
Items that show off a person’s wealth and social standing.
What is “pecuniary emulation”?
Copying the expensive spending habits of the wealthy, regardless if one can afford it or not. (keeping up with the Joneses)
What are two reasons why one might engage in conspicuous consumption?
- To show off status and wealth
2. To fit in with the “crowd”
What are several problems with practicing conspicuous consumerism?
- Increases personal debt
- Consumption is used as control
- Consumption viewed as a method of fulfillment and happiness
- Consumption displays inequality
- Encourages waste and superficial values
- An economy that relies on conspicuous consumerism is not stable (companies first to go down in bad economic times)
What is Pierre Bourdieu’s take on consumption?
- How we present our “tastes” and how we consume reflect our cultural capital and our status.
- Taste and things consumed are class specific
- Social capital (networking, important people you know)
What is Jean Baudrillard’s theory of consumption?
Objects have four different types of values:
- Use value (what it is made for)
- Exchange value (monetary cost/selling cost)
- Symbolic value (the sentimental importance)
- Sign value (what it says about the owner)
What is “simulcra”?
Superficial representations of life/stereotypes that are reproduced as like material goods and commodities. (ex. Disney princesses)
What is “hyperreal”?
Mediated representations of real life that people view as more real than to reality.
What is Jean Baudrillard’s notion of simulcra and hyperreal?
By consuming simulcra, we consume the hyperreal.
Advertisement also promotes consumption by making hyperreal worlds that consumers want to be a part of.
What is “affluence”?
A large disposable income.
What is “disposable income”?
Money left over after you pay for living expenses and necessities and tax.
What does the “affluence hypothesis” state?
The belief that in times of economic prosperity, people will take greater interest in social issues and will result in purchasing decisions that are more socially responsible.
What are some problems with the affluence hypothesis?
- Difficult to determine if the majority of the citizens are affluent
- Affluence can be determined by the highly visible and influential minority (ex. movie stars)
- The affluence may hide a load of debt
What are “cathedrals of consumption”?
Huge constructions primarily built for people to practice consumption (ex. shopping malls)
What is “debt-to-income ratio”?
Measure of total household debt to the total household income after tax. (expressed as %)
What is the ideal debt-to-income ratio?
Less than 100%
What is the “embourgeoisement thesis”?
The theory when the working class adopt the consumption patterns and tastes of the bourgeois middle class (or middle of high) and adopt the middle class societal goals. (Poor imitate rich)
What does “embourgeoisement” result in?
- loss of “class conciousness”
2. “false conciousness”
Who was a main sociologist of the embourgeoisement thesis?
Ferdynand Zweig
What is “class conciousness”?
The understanding of what is in the best interests of their class
What is “false conciousness”?
Identification with the societal goals and socio-political interpretations with the wrong class.
What is the “consumption as communication thesis”?
The assertion that acts of consumption have socially significant symbolic meanigs.
In considering the consumption as communication thesis, what two things should we avoid?
- Class reductionism
2. Consumption reductionism.
What is “class reductionism”?
The intellectual fallacy that the conditions and oppression of society are due to class alone, without any consideration of other factors such as age, gender, race etc.
What is “consumption reductionism”?
The practice of reducing people to the sudy of only their consumptive patterns without the consideration of other factors such as class, race, gender, etc.
What social factors affect consumption?
- Gender
- Age
- Nationality
What is “social location”?
The important aspects of an individual (class, age, gender, sexual orientation, degee of ability) that inform the individual’s perspective and shape experiences.
What eventually replaed the Protestant work ethic?
The ethic of consumption
What is the “ethic of consumption”?
A set of moral principles that encourage/celebrate consumption/spending without moderation.
What other shift accompanied the shift from Protestant work ethic to ethic of consumption?
Shift from elite consumption to mass consumption.
What is “elite consumption”?
Only people who at $$ to spend were able to consume. Consumption exclusively for the elite and the rich. (Found in a production-based society)
What is “mass consumption”?
Everyone has the ability to consume. (Found in Consumption based societies)
What is “leisure”?
Free time (usually only availabe to the rich) to puruse things and spend.
What is “original affluent society”?
Hunter-gatherer societies that are not engaged in industrial or farming manufacturing, and whose few material needs can be met without many hours of labour.
What is “hunter-gatherer cultures”?
A culture that depends on fishing, hunting and harvesting typically while moving place to place.
Who coined the term “original affluent society”?
Marshall Sahlins
What is “branding”?
Ways companies market and promote products to the public.
What are some methods of “branding”?
- Advertising is the main instrument of branding
- Link the products with emotion (ex. buying this will make you happy)
- Link products with consumer identity (ex. if you buy this you are part of the “group”)
What are “packaged rebels”?
A person who tries to establish themselves as part of a counter-culture through the consumer products and is devoid of any MEANING.
What are “brand bullies”?
Companies that excessively and aggressively market their products (especially to young audiences who want to fit in).
Who coined the term “brand bullies”?
Naomi Klein
What are Goffman’s “props”?
Material goods that reveal things about us.
What are “manufactured needs”?
Wants that transform to the level of needs.
What is “technological fetishism”?
Making recently developed technological innovations the objects of uncritical adoration.
What 2 methods does technological fetishism use?
- Planned obsolescence
2. Perceived obsolescence
What is “planned obsolescence”?
Making products so that they do not last.
What is “perceived obsolescence”?
Enticing the consumer to replace a product (ex. through the release of new models)
What is “ethical consumption”?
The practice of either boycotting a product or service, or choosing to buy a product based on one’s values and ethics. (These are informed consumer CHOICES)
What are 3 things ethical considerations might include?
- Treatment of workers
- Treatment of minorities affected by production
- Environmental cost of the product
What is “fair trade”?
Movement to support workers/entrepreneurs in developing countries by supporting fair wages and good working conditions.
What does it mean to “boycott”?
Refraining from buying/engaging in a service due to ethical reasons.
What are the two meanings of “consumerism”?
- The societal promotion of the needs to buy goods and services in greater quantities
- Consumer activism
What is “consumer activism”?
Practices aimed at protecting rights of the consumers.
What are some examples of consumer rights/activism?
- Honesty in advertising
- Truthful ingredients list
- Product guarantees and recalls
- Production from steady business practices.
What is “deviance”?
A behaviour that STRAYS from a socially defined norm.
Are all deviant acts criminal?
No, because deviant acts may not always be wrong/illegal, simply different.
What are “overt characteristics” of deviance?
Actions or qualities taken as explicitly violating the cultural norm. (ex. clothing and hairstyle)
What are “covert characteristics” of deviance?
The unstated qualities that may make a particular group a target for sanctions. May include age, ethnic background and sex.
Does deviance change over time?
Yes, Deviance changes as the norm changes.
Who developed the “strain theory”?
Robert Merton
What is the “strain theory”?
The theory that individuals are drawn to crime/deviance because of the frustration they feel by their-real life circumstances from attaining society’s culturally defined grade.
What are three major points of the “strain theory”?
- Individuals choose a deviant lifestyle
- People choose a deviant lifestyle because there is a strain/disconnect between goals and means.
- Deviance is functional in our society.
According to Merton’s “strain theory”, what are four responses to the strain/disconnect between goals and means?
- Innovation (get creative and think of methods to goal)
- Ritualism (Believe in goal and work tirelessly to achieve it acceptably, even though it is near impossible)
- Retreatism (reject commonly accepted goals)
- Revolution (impose and suggest fundamentally different goals)
Who created the “subcultural theory”?
Albert Cohen
What is the “subcultural theory”?
The theory that youths are drawn to crime because they have failed to succeed in middle-class institutions, and as a result become socialized within a delinquent subculture whose norms/values are inverted.
What are the four major points of the subcultural theory?
- Deviance is a learned behaviour
- Deviance arises from status frustration (cannot get recognition in society)
- Socialization into delinquent subculture offers a different way to get status and recognition
- Subcultures have inverted norms: what may be desirable is deviance in mainstream culture.
Cohen believes that deviant crimes are sometimes “non-utilitarian”. What does that mean?
Crimes are not committed for one’s survival. Rather it could be to achieve status in a delinquent culture.
What is a “delinquent subculture”?
Subordinate culture of teenage gangs
What is “status frustration”?
A feeling of failure to succeed in middle-class terms or institutions.
Who created the “labelling theory”?
Howard Becker
What is the “labelling theory”?
A theory that individuals/groups outside mainstream society internalize labels given to them by mainstream.
What are two major points of the labelling theory?
- Definition matter, and how other’s respond to actions (How people define something as good or bad and how people react to actions fuel the continuation or stop of the action.)
- Internalization of labels (labelling things as deviant can be internalized into one’s identity)
What is “conflict deviance”?
When deviance is contested in any given area.
What is “social constructionism”?
The notion that elements of social life (deviance, race, gender) are artificial and created by society.
What is “essentialism”?
The belief that something is “true”, “natural” and “universal”.
What is “crime”?
Violation of criminal laws that are enacted by a form of government.
What are the two approaches to deviance?
- Essentialist approach
2. Social constructionist approach.
What is stigma?
A human attribute that is used to discredit an individual’s social identity.
What are Goffman’s three types of stigma?
- Bodily (physical difference / physical deformity)
- Moral (weak, unnatural, moral deformity)
- Tribal (transmitted through group association)
What is “the other”?
An image constructed by the dominant culture to characterize subcultures or by a colonizing nation to describe the colonized.
What is “racializing deviance”?
Making the ethnic background a covert characteristic of deviance as though all people of an ethnic group are involved in the same deviant behaviour.
What is one method through which deviance is racialized?
Racial profiling
What is “racial profiling”?
Actions undertaken supposedly for safety/security based on racial stereotypes and not reasonable suspicion.
What is a “moral entrepreneur”?
A person who recognizes a social problem and takes actions in order to fix it.
What two things arise from gender and deviance?
- Misogyny
2. Patriarchal construct
What is “misogyny”?
Hating women, showing contempt for women.
What is “patriarchal construct”?
Social conditions that are though to be or are structured in a way that favour men over women.