Midterm Flashcards
the big 4 in sports
- MLB
- NFL
- NHL
- NBA
Things that fall under pro sports mgmt
- org structure & governance
- economics
- marketing
- Media/Broadcasting Rights
- Labor Unions and Player Associations
- Contract Law
- Merchandising and Licensed Products
- Community Impact
different types of owner philosophies
Own and manage teams as a business have been successful in other businesses
Try to win championships and have a very successful franchise
Own teams for status and power
Own teams for tax write-offs
Own teams for almost a hobby
Own teams because it has been passed down in the family
Factors that might affect the future of pro sports
Economics/Economy Image and popularity of the sports Ownership actions Players/Player union actions – strikes, etc. Fan actions Media impact Legal issues Other issues – violence in sports, steroids/performance enhancing drugs
considered the most important influence on the structure of a pro sports org
size
3 most commonly found dimensions of org structure in pro sports
- complexity
- formalization
- centralization
complexity
refers to the extent to which an org is divided into divisions, departments, groups or roles
horizontal differentiation
different parts of the organization become specialized in different activities – Ex: tennis and golf tours
vertical differentiation
refers to the number of hierarchal levels of the organization – organization chart – Ex: most independent organizations
spatial differentiation
refers to the degree of geographical separation of the various divisions of an organization – Ex: NFL, MLB, NBA, NHL
formalization
Refers to the extent that to which rules, regulations, job descriptions, policies, and procedures govern the operation of the organization
centralization
how decisions are made within an organization
centralized organizations
decisions tend to be made by upper levels of management
decentralized organizations
similar decisions would be delegated to lower hierarchal levels – upper management gives more authority to lower levels
Governance for most major league sports usually include:
Usually have a commissioner
Board of governance or committee structure
League or sport office
Usually the owners have the ultimate say in the policies that are developed, but the commissioner has a lot of power and influence
Player associations and unions have grown and become more powerful over the years which influences governance
organization of pro sports team
Owner(s) CEO CFO President Vice Presidents General Managers and Asst. GM Directors/Managers/Asst. Managers Areas of management - Player Personnel, Sales & Marketing, Ticket Operations, Facilities Operations, Technology, F&B, Parking, Community/Public Relations,
law of supply
supply is directly proportional to price; the higher the price of the product, the more the producer will supply
law of demand
demand is inversely proportional to price; the higher the price of the product, the less the consumer will demand
market power
when a producer faces limited substitute products and is able to set the price of their product on how much they produce
scarcity
is the simple economic principle that there are not enough goods and services freely available to satisfy people’s wants and needs
Scarcity characteristics of professional sports
The “product” The “beauty” of the sport or team Competition Commonality Enjoyment of winning
price elasticity
the responsiveness of consumption to changes in prices
One of the most important pieces of information that determines the demand
Affects attendance
Affects the pricing of the tickets
basic expenses
facility costs, operational expenses, salaries, all other expenses
traditional revenue sources
ticket sales, concessions, merchandising, parking, other basic sources, etc.
Non-traditional revenue sources
luxury suites, naming rights, sponsorships, TV/broadcasting rights, etc.
Ways to increase attendance
Improve quality of team
Lower ticket prices
Facility reconfiguration – “downsizing” of facilities seating capacities
Sellouts
Providing other entertainment – making sure fans get their “money’s worth”
professional sports marketing
consists of all of the activities designed to meet the needs and wants of professional sports consumers through exchange processes
The marketing “of” sports includes
- Determining the demographics, psychographics, and target market for the organization
- the 5 “p”s of marketing