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SEE 3020 (Pro Sports) > Final 2/26 > Flashcards

Final 2/26 Flashcards

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Sports Trivia flashcards
1
Q

Merchandising and licensed products brings in

A

a large revenue amounts for individual teams and the leagues

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2
Q

Licensing programs in pro sports leagues are usually administered

A

by the properties division of each league. Ex; MLB Properties, NFL Properties, NHL Enterprises

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3
Q

Properties division’s teams and leagues approve

A

licenses, police trademark infringement, and distribute licensing revenues, as well as the marketing and sponsorships solicitations as well.

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4
Q

Player associations also administer

A

licensing programs – trading cards, video games, etc.

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5
Q

Smaller professional sports leagues usually hire ________ _________ to run their operations

A

independent companies

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6
Q

the first professional sports league to establish a formal licensing program

A

the NFL

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7
Q

The three (3) “P’s” of Licensing Programs

A

Protection, Profits and Promotions

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8
Q

Handling

A

Protecting the trademark and the logo of the products from unauthorized use

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9
Q

Profits

A

Revenues that can be generated by having a trademark or being an “official” licensed product is called

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10
Q

Promotions

A

special licensing programs that will allow organizations to be able to market and promote products better

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11
Q

Trademark Infringement

A

the unauthorized use of a trademark – reproduction, counterfeiting, copying or imitation of a registered mark

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12
Q

Trademark Infringement many times it is done _________ other times it is done without _______ and without ______________________.

A

intentionally; knowing; having done enough research

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13
Q

Bootlegging

A

the illegal sale of unlicensed merchandise and products

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14
Q

Professional sports professionals should become familiar with

A

basic concepts of contractual interpretation and contract law

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15
Q

General Managers

A

will negotiate contracts between the team and the athlete/agent

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16
Q

No-trade CLause

A

states that a player cannot be traded any time during the life of the contract

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17
Q

Many state and local officials see sports teams and new facilities as _______ around which their cities _______________________________

A

anchors; can revive their decaying downtown areas

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18
Q

Professional sports teams must enter the ________ ________ when it comes to building new facilities and developing downtown areas for professional sports teams

A

political minefield

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19
Q

________ may sometimes ask why their tax dollars must go for professional sports facilities and franchises vs _______________________

A

improving inner –city schools, public highways, etc.

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20
Q

Professional sports franchises must be able to convince _____ ___________that it is worth investing money into their franchises

A

local governments

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21
Q

Pro sport franchises and new facilities can impact the economy of a city or community ___________

A

dramatically, most times creating a positive impact

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22
Q

Pro sport franchises and new facilities can impact the economy of a city or community dramatically through _________ ___ ________ and _____ _________ __________

A

increased tax revenues and local economic development

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23
Q

Pro sport franchises and new facilities can impact the economy of a city or community dramatically through revitalization or stimulation of local businesses in the community –

A

restaurants, hotels, tourism, shopping, and other business development

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24
Q

Professional Sports franchises have a ________ ______ on ethnic and cultural groups of people within the franchise locations

A

positive impact

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25
Q

Professional Sports franchises positively impact Travel / Tourism because

A

it brings people from other states, regions, parts of the world to the community

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26
Q

Professional Sports franchises increase demonstrate an increase in

A

cultural arts programs and facilities activities and all types of events

27
Q

The NBA has a special educational program titled

A

the “Read to Achieve Program”

28
Q

the twin pillars of the NFL

A

Football and community

29
Q

usually determines and org’s philosophy, structure, and principles of management

A

size

30
Q

is considered the highest level of sports competition with an annual revenue stream in the billions of dollars

A

pro sports

31
Q

The following are generally perceived as the “ Big 4” Professional Sports Organizations in the United States of America

A

NFL
NBA
NHL
MLB

32
Q

examples of Professional Baseball Organization locations

A

Major League, Minor Leagues, Japanese League, Chinese League, European League, Dominican Republic Winter League, Latin America Winter League

33
Q

part of the organizational governance within professional sports

A

Labor unions and players associations

34
Q

Historically, teams that do _____the ____ _____do ___ ___ ____ and are the ____ __________

A

spend; most money; win the most; most successful

35
Q

The wealthy owners of professional teams have their own reasons and philosophies for owning a team, but many owners treat it like their

A

business endeavor

36
Q

In the modern era of professional sports there isn’t a lot of ______ _______ or players that stay with a team for a long period of time.

A

player loyalty

37
Q

Players can be perceived holding their teams and fans hostage during off-season hold-outs by threatening to leave for other teams because of ____ ______

A

free agency

38
Q

Sometimes owners cry poverty but the fact that they pay outrageous salaries to their players adds to

A

the economic problems with some sports franchises

39
Q

The Big Four Professional Sports Organizations do not use

A

the same organizational structure to govern their organizations

40
Q

The ATP, TA, WWT and other mini tours are found in

A

pro tennis

41
Q

Players / Players Union actions (i.e. strikes, etc.) always has an _________ ______upon the way that professional sports franchises are ________ by fans, sponsors and media

A

immediate impact; perceived

42
Q

considered the most important influence on the structure of a professional sports organization

A

size

43
Q

_________ _________ are usually less complex than ________ _________

A

smaller orgs; larger orgs

44
Q

The 3 most commonly found dimensions of organizational structure in pro sports are

A

Complexity, Formalization, and Centralization

45
Q

Horizontal Differentiation

A

when different parts of the organization become specialized in different activities – Ex: tennis and golf tours

46
Q

Vertical Differentiation

A

refers to the number of hierarchical levels of the organization – organization chart – Ex: most independent organizations

47
Q

Spatial Differentiation

A

refers to the degree of geographical separation of the various divisions of an organization – Ex: NFL, MLB, NBA, and NHL

48
Q

Usually the ______ have the ultimate say in the policies that are developed, but the _________ have a lot of power and influence

A

Owners; Commissioners

49
Q

Law of demand

A

inversely proportional to price; the lower the price of the product, the more the consumer will demand

50
Q

Market Power

A

when a producer faces limited substitute products and is able to set the price of their product on how much they produce

51
Q

3 of the most important areas of professional sports management

A

marketing, sales, and sponsorships

52
Q

Professional sports marketing consists of

A

all of the activities designed to meet the needs and wants of professional sports consumers through exchange processes

53
Q

determines how the product is marketed

A
  1. The products or services offered to your customer
  2. their physical attributes
  3. what they do
  4. how they differ from your competitors
  5. what benefits they provide
54
Q

Pricing

A

How you price your product or service so that your price remains competitive but allows you to make a good profit

55
Q

Placement

A

Where your business sells its products or services and how it gets those products or services to your customers

56
Q

Companies use _______ to add to their _______ _______

A

sponsorships; advertising efforts

57
Q

Companies use _________ to associate with a particular ________ because a sports audience has a _________compatible to the target market of the company

A

sponsorships; lifestyle; lifestyle

58
Q

Companies use sponsorships as a way of adding to their

A

business to business opportunities

59
Q

Broadcasting Rights

A

as teams/leagues that sell their games broadcasting rights to
National TV companies

60
Q

Internet/Satellite/Wireless Rights are

A

contracts between Professional Sports Teams/Leagues with satellite and wireless companies – MLB TV, XM Satellite Radio, Sirius Radio, ESPN Wireless, and other wireless packages

61
Q

Advertising Slots

A

short time periods set aside for advertisements during a broadcast

62
Q

Slot Fees

A

the fee charged by media providers for particular time slots

63
Q

Professional sports leagues/teams structure the bidding process to extract the ______ ______ ____ from the ________

A

highest possible bids; providers

64
Q

sells the most games to the national media

A

nba & nfl

SEE 3020 (Pro Sports) (2 decks)

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