Middle age Flashcards
Brannen
Ma= time they shoulder many caring responsibilities ( both children + parents)
Pivot generation = swinging between two e.g. parents and children
Dual burden suffered by women who do housework and paid jobs
Saunders
Suggests that those who satisfy their needs through ownership of various goods are heavily influenced by advertisement + media
Media targets Ma - they have the most disposable income
Hodkinson
Sense of belonging could continue within Ma
Willis
Found that boys and fathers felt jobs were a key source of identity
Defined themselves as manual workers
Mac an Ghail
Once made redundant - felt a loss identity, due to tight knit identities
Loss of breadwinner role
Loss of status and identity