Middle Age Flashcards
Brannen
MA= time they shoulder many caring responsibilities (both children + parents)
Pivot generation = swinging between two
Dual burden = suffered by MA people, mostly mothers
Saunders suggests that….
Those who satisfy their needs through ownership of various goods are heavily influenced by advertisement + media
Media target MA = have most disposable income
Hodkins
Sense of belonging could continue into MA
Willis
Found that for boys + fathers = their jobs were a key source of identity
Defining themselves as manual workers
Mac an Ghail
Once made redundant = feel loss of identity from tight knit identities
Loss of role as breadwinner
Loss of status and identity