Changing Identiies Flashcards
Featherstone and Hepworth
Life course has begun to deconstruct (2 processes)
De differentiation - where differences between stages of the life course become less clear
Deinstitutionalisation- institutions of society become less closely associated with maintaining diff phases of the life course
Constant messages from media ‘stay young’ + delay process of aging= ‘mask of aging’
Blaikie
Attitude to retirement changed + stereotypes of old age broken down - due to consumer culture
Retired important consumer group targeted with a range of products + services
Clarke and Warren
Old age time to make new friends +engage in new interests - inclusion into activity may define as old age identity