Mid Term

Question 1

What is Indirect Media Exposure?

Answer 1

Thinking about media message while not receiving any media [judging someone based on media depictions]

Question 2

What is Direct Media Exposure?

Answer 2

When you know you are receiving content [watching Youtube, listening to Spotify]

Question 3

Automaticity

Answer 3

When the mind operates without conscious thought? Often times when scrolling through media.

Question 4

Pro’s of automaticity?

Answer 4

Allows for efficiency

Question 5

Con’s of automaticity?

Answer 5

We miss important information; Losing opportunities to expand experiences; Message fatigue.

Question 6

Goal of media Literacy?

Answer 6

Create an understanding of media messages that allow you to take control of behaviors and attitudes

Question 7

Personal Locus

Answer 7

Know your goals and what you want to know before you log on.

Question 8

Cognitive informational domain

Answer 8

Info on how we think and reason (factual)

Question 9

Emotional informational domain

Answer 9

Info that appeals to feelings

Question 10

Aesthetic informational domain

Answer 10

Info that appeals to senses

Question 11

Moral informational domain

Answer 11

Info that appeals to right or wrong

Question 12

Media literacy skills

Answer 12

Analysis, Evaluation, Grouping, Induction (assumptions), Deduction (educated guess), Synthesis, Abstraction

Question 13

Evolution Patterns

Answer 13

Innovation –> Penetration –> Peak –> Decline –> Adaption

Question 14

Cognitive Media Effect

Answer 14

plants and idea into our minds (often done when we are children)

Question 15

Belief type Media effect

Answer 15

real or imaginary characters who exhibit a belief; can shape beliefs

Question 16

Attitudinal Media Effect

Answer 16

Our attitude towards something

Question 17

Physiological Media Effect

Answer 17

when our body automatically reacts (crying)

Question 18

Emotional Media Effect

Answer 18

Media could cause desensitization, where one loses sympathy for victims after experiencing violent media too often

Question 19

Behavioral Media Effect

Answer 19

media that trigger action ( a like, a share, a buy)

Question 20

What are Process effects?

Answer 20

influence how we think, feel and act but can’t be easily observed (Recalling dangerous game from movie and playing it when revolver is found)

Question 21

What are Manifested Effects?

Answer 21

affects that can be easily observed

Question 22

What is Cognitive Maturity?

Answer 22

how you analyze information (age based) [how children grow around media]

Question 23

What is emotional Maturity?

Answer 23

What is the proper emotional response (learning not to laugh at a murder)

Question 24

What is moral development?

Answer 24

How we learn what is right and wrong (

Question 25

Questions to ask when analyzing advertisements?

Answer 25

What is the advertisement selling or advocating? What is the intended effect of the ad? What are the consumer’s needs? What is the Unique Selling Proposition (USP)?

Question 26

traditional advertisement strategy?

Answer 26

just normal advertising (commercial playing on TV)

Question 27

Digital advertisement strategy?

Answer 27

Inbound marketing- constantly monitor consumers to see what needs arise. (spam emails) Outbound marketing- used to identify target audience, and persuade them

Question 28

Audience involvement? Types of advertising objectives?

Answer 28

Search engine optimization [SEO] (what comes first on google) Recommender systems ( what the consumer would like most) Rating services (Advertisers pay people to post something good about product) Buying Funnel (When you search something, then ads start popping up enticing you to buy)

Question 29

Cognitive advertisement needs?

Answer 29

Are companies claims true?

Question 30

Emotional advertisement needs?

Answer 30

Feelings of users, and people in commercial

Question 31

Moral advertisement needs?

Answer 31

does it fit moral code, or manipulate you into buying it before cheaper one?

Question 32

Aesthetic advertisement needs?

Answer 32

Is the advertisement production good or bad? (Easthills mall)

Question 33

Criticism of advertising?

Answer 33

Manipulates the consumer (FOMO); Makes society materialistic; can be deceptive [puffery] (leaves out price, give exaggerations; subliminal advertisements (brand names on shirts)

Question 34

Baseline

Answer 34

typical degree of risk that continues over time. Based on: long-term conditioning.. It is always being shaped by media and factors of life [how you feel about a topic]

Question 35

Fluctuations

Answer 35

something that temporarily changes that risk factor (media effects - manifested or process)