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Media Literacy Exam 1 > Mid Term > Flashcards

Mid Term Flashcards

1
Q

What is Indirect Media Exposure?

A

Thinking about media message while not receiving any media [judging someone based on media depictions]

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2
Q

What is Direct Media Exposure?

A

When you know you are receiving content [watching Youtube, listening to Spotify]

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3
Q

Automaticity

A

When the mind operates without conscious thought? Often times when scrolling through media.

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4
Q

Pro’s of automaticity?

A

Allows for efficiency

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5
Q

Con’s of automaticity?

A

We miss important information; Losing opportunities to expand experiences; Message fatigue.

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6
Q

Goal of media Literacy?

A

Create an understanding of media messages that allow you to take control of behaviors and attitudes

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7
Q

Personal Locus

A

Know your goals and what you want to know before you log on.

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8
Q

Cognitive informational domain

A

Info on how we think and reason (factual)

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9
Q

Emotional informational domain

A

Info that appeals to feelings

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10
Q

Aesthetic informational domain

A

Info that appeals to senses

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11
Q

Moral informational domain

A

Info that appeals to right or wrong

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12
Q

Media literacy skills

A

Analysis, Evaluation, Grouping, Induction (assumptions), Deduction (educated guess), Synthesis, Abstraction

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13
Q

Evolution Patterns

A

Innovation –> Penetration –> Peak –> Decline –> Adaption

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14
Q

Cognitive Media Effect

A

plants and idea into our minds (often done when we are children)

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15
Q

Belief type Media effect

A

real or imaginary characters who exhibit a belief; can shape beliefs

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16
Q

Attitudinal Media Effect

A

Our attitude towards something

17
Q

Physiological Media Effect

A

when our body automatically reacts (crying)

18
Q

Emotional Media Effect

A

Media could cause desensitization, where one loses sympathy for victims after experiencing violent media too often

19
Q

Behavioral Media Effect

A

media that trigger action ( a like, a share, a buy)

20
Q

What are Process effects?

A

influence how we think, feel and act but can’t be easily observed (Recalling dangerous game from movie and playing it when revolver is found)

21
Q

What are Manifested Effects?

A

affects that can be easily observed

22
Q

What is Cognitive Maturity?

A

how you analyze information (age based) [how children grow around media]

23
Q

What is emotional Maturity?

A

What is the proper emotional response (learning not to laugh at a murder)

24
Q

What is moral development?

A

How we learn what is right and wrong (

25
Q

Questions to ask when analyzing advertisements?

A

What is the advertisement selling or advocating?
What is the intended effect of the ad?
What are the consumer’s needs?
What is the Unique Selling Proposition (USP)?

26
Q

traditional advertisement strategy?

A

just normal advertising (commercial playing on TV)

27
Q

Digital advertisement strategy?

A

Inbound marketing- constantly monitor consumers to see what needs arise. (spam emails)

Outbound marketing- used to identify target audience, and persuade them

28
Q

Audience involvement? Types of advertising objectives?

A

Search engine optimization [SEO] (what comes first on google)

Recommender systems ( what the consumer would like most)

Rating services (Advertisers pay people to post something good about product)

Buying Funnel (When you search something, then ads start popping up enticing you to buy)

29
Q

Cognitive advertisement needs?

A

Are companies claims true?

30
Q

Emotional advertisement needs?

A

Feelings of users, and people in commercial

31
Q

Moral advertisement needs?

A

does it fit moral code, or manipulate you into buying it before cheaper one?

32
Q

Aesthetic advertisement needs?

A

Is the advertisement production good or bad? (Easthills mall)

33
Q

Criticism of advertising?

A

Manipulates the consumer (FOMO); Makes society materialistic; can be deceptive [puffery] (leaves out price, give exaggerations; subliminal advertisements (brand names on shirts)

34
Q

Baseline

A

typical degree of risk that continues over time. Based on: long-term conditioning.. It is always being shaped by media and factors of life

[how you feel about a topic]

35
Q

Fluctuations

A

something that temporarily changes that risk factor (media effects - manifested or process)

Media Literacy Exam 1 (3 decks)

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