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Media Literacy Exam 1 > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

What is Direct Media Exposure?

A

When you know you are receiving content [watching Youtube, listening to Spotify]

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2
Q

What is Indirect Media Exposure?

A

Thinking about media message while not receiving any media [judging someone based on media depictions]

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3
Q

Challenges after mass media…

A

Protecting self from too much info

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4
Q

Challenges prior to mass media…

A

Getting access to information

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5
Q

Automaticity

A

When the mind operates without conscious thought? Often times when scrolling through media.

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6
Q

Pro’s of automaticity?

A

Allows for efficiency

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7
Q

Con’s of automaticity?

A

We miss important information; Losing opportunities to expand experiences; Message fatigue.

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8
Q

Goal of media Literacy?

A

Create an understanding of media messages that allow you to take control of behaviors and attitudes

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9
Q

Personal Locus

A

Know your goals and what you want to know before you log on.

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10
Q

Knowledge Structures: Factual Information

A

Names, dates, titles, terms [can be verified]

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11
Q

Knowledge Structures: Social Information

A

Accepted beliefs that can’t be verified (best place to eat)

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12
Q

Message Crafter

A

uses info domains to communicate effectively.

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13
Q

Info domains?

A

Cognitive, Emotional, Aesthetic, Moral

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14
Q

Cognitive informational domain

A

Info on how we think and reason (factual)

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15
Q

Emotional informational domain

A

Info that appeals to feelings

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16
Q

Aesthetic informational domain

A

Info that appeals to senses

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17
Q

Moral informational domain

A

Info that appeals to right or wrong

18
Q

Message Consumer

A

Uses media literacy skills to recognize information and control message influence

19
Q

Media literacy skills

A

Analysis, Evaluation, Grouping, Induction, Deduction, Synthesis, Abstraction

20
Q

Media literacy skill: Analysis

A

Breaking down a message into meaningful elements

21
Q

Media literacy skill: Evaluation

A

Judge the value of an element [Is it True?]

22
Q

Media literacy skill: Grouping

A

Group info that relates

23
Q

Media literacy skill: Induction

A

Make a few observations and assume the rest (causes trouble; could be right or wrong)

24
Q

Media literacy skill: Deduction

A

using what we know to make an observation
(educated guess)

25
Q

Media literacy skill: Synthesis

A

Adapt previous knowledge to accept new info

26
Q

Media literacy skill: Abstraction

A

create a brief accurate description of message

27
Q

what is the Immediate effect of media

A

changes your mood/mind

28
Q

what is the long term effect of media

A

What comes of your change in idea after multiple exposures

29
Q

Valence of effects

A

Is the effect of the media Positive, neutral, or negative

30
Q

Intentionality of effects

A

Did the creator mean it to be viewed this way?

31
Q

Cognitive effect

A

plants and idea into our minds (often done when we are children)

32
Q

Belief type effect

A

real or imaginary characters who exhibit a belief; can shape beliefs

33
Q

Attitudinal Effect

A

Our attitude towards something

34
Q

Physiological effect

A

when our body automatically reacts (crying)

35
Q

Emotional Effect

A

Media could cause desensitization, where one loses sympathy for victims after experiencing violent media too often

36
Q

Behavioral effect

A

media that trigger action ( a like, a share, a buy)

37
Q

Macro type effects

A

How set real life institution change because of media
(The American Ideal)

38
Q

Evolution Patterns

A

Innovation –> Penetration –> Peak –> Decline –> Adaption

39
Q

Technological Convergence

A

new equipment (analog –> Digital) (possibly AI)

40
Q

Marketing Convergence:

A

How to adapt and distribute a message to most people (how is it delivered)

41
Q

Psychological convergence

A

Changes in people perception of barriers (barrier of being to far away from others)

42
Q

Media’s Reveloution

A

Changes across media platforms (a shift into a new revolutionary form of media)

Media Literacy Exam 1 (3 decks)

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