Microeconomics flashcards
What is demand?
Demand is the quantity of a good or service that customers are willing and able to purchase at a given price during a specific time period, ceteris paribus.
What does ceteris paribus mean?
Ceteris paribus assumes that everything apart from the price of goods remains the same.
What does the law of demand state?
As price decreases, demand increases and vice-versa.
Name 3 non-price determinants of demand
Possible answers:
Changes in income
Changes in the price of other goods
Tastes and preferences
Demographic changes
Future expectations
Number of potential buyers
Government policy
Seasonal shifts
Will a non-price determinant of demand cause a movement along or a shift in the demand curve?
A shift in the demand curve.
What are subsituted goods? State an example.
Substituted goods are goods which have similar characteristics and uses to consumers.
E.g. If there is a decrease in the price of the iPhones and thus an increase in the demand, there is less need for Samsung phones and thus an inwards shift of the demand curve as demand decreases.
What are complimentary goods? State the two types and name an example.
Definition:
- Complementary goods are goods which are consumed together, an increase of price in one good leads to the decrease of demand for both goods.
Types:
- Close compliment
- Remote compliment
Example:
- If the price of ink cartridges increases, there is less demand for printers.
What are unrelated goods? Name an example.
Definition:
- Unrelated goods are goods that share no characteristics or uses to the consumer. A rise/decrease in the price of one good will not affect the demand for another good.
Example:
- E.g. a decrease in the price of cigarettes will not lead to an increase in the demand of table clothes, as they have no relation.
What is supply?
Supply is defined as the quantity of a good or service that producers are willing and able to offer at a given price during a specific time period, ceteris paribus.
What does the law of supply state?
The law of supply states that as the price of a good increases the supply of the good will increase, ceteris paribus.
Name 3 non-price determinants of supply.
Possible answers:
Costs of production.
Technological change.
Price of related goods.
Future expectations.
Government intervention.
What is competitive supply?
Competitive supply is when the production of one good uses similar resources and processes as the production of another good.
This means that if the price of one good falls, producers can substitute that good for another, whose price is higher, for not much effort.
What is joint supply?
Joint supply occurs when two products are derived from the same resource. This makes it impossible to produce more of one without producing more of another. For example, animal products, specifically cow products, show joint supply. You cannot produce more meat without also increasing the quantity of cow skin (for leather).
What is market equilibrium?
Market equilibrium refers to a situation where price is adjusted until the quantity supplied and quantity demanded are equal.
What is market disequilibrium?
Market disequilibrium occurs when at a given price, the quantity demanded and the quantity supplied of a product is not the same quantity.
What is a shortage?
A shortage occurs when there is more demand for a good than supply of the same good, at any given price.
What is a surplus?
A surplus occurs when there is more supply for a good than demand for the same good at any given price.
What will happen to market equilibrium if demand increases?
If a non-price determinant of demand increases demand, the demand curve will shift outwards (to the right).
There will be a shortage of goods because at P1, the producer is willing and able to supply less of the good than is demanded.
In order for the market to re-establish equilibrium, the price has to increase to P2.
What will happen to market equilibrium if demand decreases?
If a non-price determinant of demand decreases demand, the demand curve will shift inwards (to the left).
There will be a surplus of goods because at P1, the producer is willing and able to supply more of the good than is demanded.
In order for the market to re-establish equilibrium, demand has to be increased and the price has to be lowered to P2.
What will happen to market equilibrium if there is an increase in supply?
If a non-price determinant of supply increases supply, the supply curve will shift outwards (to the right).
There will be a surplus of goods because at P1, the producer is willing and able to supply more of the good than is demanded.
In order for the market to re-establish equilibrium, demand has to be increased and the price has to be lowered to P2.
What will happen to market equilibrium if supply decreases?
If a non-price determinant of supply decreases supply, the supply curve will shift inwards (to the left).
There will be a shortage of goods because at P1, the producer is willing and able to supply less of the good than is demanded.
In order for the market to re-establish equilibrium, demand has to be decreased and the price has to increase to P2.
What is the price mechanism?
The price mechanism refers to the way in which price changes affect quantity demanded and quantity supplied.
What are the three functions of the price mechanism?
Signalling functions.
Rationing functions.
Incentivising functions.
What is a signalling function?
If the price of the market changes, then it signals to consumers/producers what to do with the resources they have.
For example, if the price mechanism lowers the price, it signals to firms that demand is decreasing and they should not produce more of that good.
What is PED?
PED is a measure of the responsiveness of the quantity demanded of a good or service to change in its own price.
What is the formula for PED?
PED =
Percentage change in quantity demanded/ Percentage change in price.
What is inelastic demand? What is the PED of inelastic demand?
Inelastic demand occurs when the change in price is greater than the change in the quantity demanded.
PED = 0-1
What is unitary elastic demand? What is the PED of unitary elastic demand?
Unitary elastic demand occurs when the change in the quantity demanded is the same as the change in price.
PED = 1
What is elastic demand? What is the PED of elastic demand?
Elastic demand occurs when the change in price leads to a proportionally greater change in the quantity demanded.
PED > 1
What is perfectly inelastic demand? What is the PED of perfectly inelastic demand?
Perfectly inelastic demand occurs when there is no change in quantity demanded after a price change.
PED = 0
What is perfectly elastic demand? What is the PED of perfectly elastic demand?
Perfectly elastic demand occurs when a change in price would lead to an infinite change in quantity demand. It is hypothetical, and would only occur in perfectly competitive markets.
PED = Infinity.
Name 3 factors that impact price elasticity of demand.
The number/closeness of substitutes.
The neccesity of the product.
Length of time.
Proportion of income spent on a good.
What is revenue?
Revenue is the total amount of money that goes into a firm when a good is sold.
What is the formula for revenue?
Price x Quantity Sold
What is the formula for total revenue?
TR2 - TR1
What happens to total revenue if the Price Elasticity of Demand (PED) is greater than 1 (elastic) and the firm increases prices?
If PED is greater than 1 (elastic), increasing prices leads to a decrease in total revenue. This is because consumers are highly responsive to price changes, reducing their consumption significantly, resulting in the firm selling less and making less revenue.
What is the impact on total revenue when a firm increases the price of products with a Price Elasticity of Demand (PED) less than 1 (inelastic)?
If PED is less than 1 (inelastic), an increase in the price of products leads to an increase in total revenue. This happens because inelastic goods make consumers less responsive to price changes, and they do not significantly decrease their quantity consumed. Thus, the firm’s total revenue has the potential to increase or remain unchanged.
What effect does a price change have on total revenue when the Price Elasticity of Demand (PED) equals 1 (unit elastic)?
When PED equals 1 (unit elastic), total revenue remains unchanged despite changes in price. This is because the proportional change in quantity demanded exactly offsets the proportional change in price, leaving total revenue constant.
What is PES?
PES is a measure of the responsiveness of the quantity supplied of a good or service to change in its own price.
What is the formula for PES?
PES =
Percentage change in quantity supplied / Percentage change in price.
What does a Price Elasticity of Supply (PES) equal to 0 indicate? What does the supply curve look like?
A PES of 0 indicates a perfectly inelastic supply, where changes in price do not lead to any change in the quantity supplied.
The supply curve in this case is a vertical line.
What does a Price Elasticity of Supply (PES) between 0 and 1 signify? What does the supply curve look like?
A PES between 0 and 1 signifies a price inelastic supply, where the change in price is greater than the change in the quantity supplied.
The supply curve for this is a sloped line that intersects with the x-axis.
What does a Price Elasticity of Supply (PES) equal to 1 represent? What does the supply curve look like?
A PES of 1 represents a unitary elastic supply, where the change in price leads to an equal change in the quantity supplied.
The supply curve in this case is a sloped line that intersects with the origin.