Microeconomics and Business Flashcards
durable good
good expected to be used for more than 1 year
nondurable good
good expected to be used for less than 1 year
service
transaction wherein no physical goods are exchanged
provides intangible benefit or action which 1 values
plant
physical establishment that aids in production and distribution of goods and services
firm
organization that uses resources to produce and sell products
industry
group of businesses which provide similar goods and services
sole proprietorship
unincorporated business owned by 1 person
unlimited liability
legal obligations of sole proprietorships and partnerships to pay all business debts
partnership
unincorporated business owned by more than 1 person
corporation
incorporated legal entity distinct from the individuals who own them
accounts for minority of all businesses
accounts for majority of all sales
stock
share of ownership in company
bond
loan of money to company in exchange for repayment with interest
elasticity of demand
ED
measurement of consumer responsiveness to price change
elasticity of demand formula

elastic demand
change in demand of more than 1%
inelastic demand
change in demand of less than 1%
graph of elastic demand

graph of inelastic demand

influences on elasticity of demand
availability of substitutes
necessity
share of consumer’s budget
matter of time
effect of availability of substitutes on elasticity of demand
more available and similar substitutes cause higher elasticity of demand

effect of necessity on elasticity of demand
more necessity decreases elasticity of demand

effect of size of consumer’s budget on elasticity of demand
smaller consumer’s budget increases elasticity of demand

effect of matter of time on elasticity of demand
finding substitutes takes time
matter of time decreases elasticity of demand in short run
matter of time increases elasticity of demand in long run

marketing
process of anticipating, identifying, and satisfying customer demand profitably
short run
period of time where at least 1 of firm’s resources is fixed
long run
period of time where all of firm’s resources are variable