Microeconomics Flashcards
The Price Mechanism
Prices provide the main method through which scarce resources are allocated between competing use in virtually all modern economies.
The Signalling Function
Prices signal what is available, conveying information to producers and consumers.
The Incentive Function
Prices create incentives for agents to behave in ways consistent with their self-interest. For example, if the price of a good increases, then a firm will increase production to increase their profit.
The Rationing Function
Rising prices due to a shortage mean that less will be consumed (e.g. high price of diamonds).
Determinants of Demand
Consumer tastes and preferences Income available to the consumer Prices of other goods and services (substitute goods and complementary goods) Interest rates Consumer population Price of the good
Substitutes
Goods in competitive demand (they are replacements for another product, e.g. Coke and Pepsi). A rise in the price of one will cause an increase in demand for the other.
Complements
Goods which are in joint demand (e.g. fish and chips). A rise in the price of one will cause a decrease in demand for the other.
Derived demand
Goods that are demanded because they are needed for the production of other goods (e.g. steel for cars).
Composite demand
A good that is demanded for at least 2 distinctive purposes (e.g milk for cheese, yoghurt etc.).
Equilibrium
A state of equality between demand and supply, where there is no tendency to change.
Determinants of Supply
Technology Costs of Production (wages, raw materials, energy) Taxation and subsidies Prices of related goods Number of suppliers and their objectives Climatic conditions
Joint Supply
Two products are in joint supply when a rise in the output of one product leads to a rise in the supply of the other product.
Price Elasticity of Demand (PED)
The responsiveness of demand to a change in the price of the good.
PED Equation
% Change in Quantity Demanded / % Change in Price
Factors that determine PED
Number of close substitutes of a good and the uniqueness of the product in the market
The time period allowed following a price change
The % of a consumer’s income allocated to consumer’s spending on the good
Degree of necessity of consumption
Whether demand causes habitual consumption
The breadth of definition of a good or service
Income Elasticity of Demand (YED)
A measure of the sensitivity of quantity demanded, to changes in real income.
YED equation
% Change in Quantity Demanded / % Change in Income
Inferior Goods
Income Elasticity is negative, so demand falls as real income rises (e.g. own brand food, Aldi or Lidl).
Normal Goods
Income Elasticity is positive, so demand increases as real income rises (e.g. most goods and services).
Cross Elasticity of Demand (XED)
A measure of the sensitivity of the demand of one product to changes in the price of another.