microeconomics Flashcards
consumer def
= people and organizations who buy goods and services in a market
producer def
= people and organizations that make, grow and/or supply goods, services and resources in a market
market def
= a collection of firms, each of which is supplying products that have some degree of substitutability to the same potential customers
division of markets
- product market ⇒ goods and services are sold
- factor market ⇒ resources are sold
- labour market ⇒ people offer their services in exchange for a salary
- financial market ⇒ foreign currencies, company shares and other financial contracts are traded
competition
def, occurs when
= striving against others to reach an objective, involves one firm trying to take away market share from another
occurs when a large number of buyers and sellers act individually
degree of competition
perfect competition => monopolistic competition => oligopoly => monopoly => pure monopoly
degree of competition is classified by
- number of sellers and buyers
- nature of product
- freedom of entry to industry
- knowledge, information available on the produced good
characteristics of perfect competition
- an individual seller has little market power to influence the price of the product
- private individuals are free to decide what to buy and sell and at what price
- encourage sellers to meet consumers’ needs and wants
- encourage consumers to make choices among competing goods and services
- supply and demand model is designed to explain prices in perfectly competitive markets
monopoly is
when a dominant firm has control over the price of the good it sells
greater market power ⇒ greater control a firm has over the price
demand def
= the quantity of a good or service a consumer is willing and able to purchase at various price
demand curve
= the relationship between the price of a good and the quantity demanded, holding all other variables constant
a downwards-sloping curve => price is inversely proportional to quantity
changes in price cause movement along the curve
why the demand curve is a curve
- the law of diminishing marginal utility
- real income effect
- substitution effect
substitution effect
if the price of a good rises, consumers will buy less of that good, more of others
real income effect
if the price of a good rises, the real income of consumers fall and are able to buy less
the law of diminishing marginal utility
the marginal utility of each consecutively used good diminishes, as a result of the gradual satisfaction of a need
utility cannot be measured, however, this theory assumes that it is in fact quantifiable ⇒ utility = [util]
shifts of the demand curve
- changes in non-price determinants of demand ⇒ shift
- increase in demand ⇒ shift to the right
- decrease in demand ⇒ shift to the left
non-price determinants of demand
consumer incomes
preferences (influenced by fashion, advertising, publicity, …)
price of other goods (substitutes, complements, unrelated goods)
future price expectations
number of customers
other changes in income distribution, government policies
changes of needs (weather, pandemics, …)
“demand” vs “quantity demanded”
“demand” ⇒ entire demand curve, the function
“quantity demanded” ⇒ a specific quantity, a number
normal and inferior goods
normal goods ⇒ demand increases as people’s incomes increase
inferior goods ⇒ demand decreases as people’s incomes increase
substitute and complementary goods
substitute goods ⇒ goods with similar characteristics and uses for consumers
complementary goods ⇒ goods that are consumed together
supply def
= the amount a firm is willing and able to sell over a certain period of time at a certain price
price is directly proportional to quantity supplied
why the supply curve is a curve
law of diminishing marginal returns
increasing marginal costs of production
increasing marginal costs of production
costs of production increase as output increases → producers are ready to increase quantity supplied if they can receive higher price in the market for it that would cover the additional costs
law of diminishing marginal returns
an additional factor of production produces a lower increase in output than the previous added factors of production
non-price determinants of supply
- cost of factors of production
- price of related goods, complements
- government intervention
- future price expectations
- state of technology
- weather (agriculture, infrastructure, …)
- supply shocks
- number of firms (more firms ⇒ higher supply in the market)
- expected price
change in price ⇒
increased supply ⇒
decreased supply ⇒
to the supply curve
change in price ⇒ movement along the supply curve
increased supply ⇒ shift to the right
decreased supply ⇒ shift to the left
supply shock
= cuts in major input supplies ⇒ decrease in supply ⇒ supply curve shifts to the left
joint supply
two or more goods are derived from the same product
impossible to produce more of one without producing more of the other ⇒ increase in quantity supplied of one product causes the increase in quantity supplied of the other
f.i. animal products
competitive supply
the production of two goods use similar resources and processes
increase in production of one good ⇒ decrease in production of the other (ceteris paribus)
market equilibrium
def, achieved how, tendency of prices
supply = demand (QS = QD)
in a free market is achieved with the regulation of prices
prices have no tendency to change
in a free market, prices act as:
- a signal ⇒ what and how much should be produced
- an incentive to reallocate resources ⇒ motivation for consumers to bring a market to equilibrium
- a rationing device ⇒ for who are products produced for
price as a signal in a free market
- signals what and how much should be produced
- rising prices signal to consumers that they should consume less, or to producers that they should make more
- declining prices signal to consumers that they should consume more of a product, to producers that they should make less
price as an incentive in a free market
- an incentive to reallocate resources ⇒ motivation for consumers to bring a market to equilibrium
- rising price ⇒ consumers will buy less and reallocate their resources to other products, producers will reallocate their resources to create more of the product
- falling price ⇒ consumers will buy more and reallocate their resources to the product, producers will reallocate their resources to create more of other product
price as a rationing device
a rationing device for who products are produced for in shortages, when resources are scarce
price as a rationing device isn’t necessary equitable
states of disequilibrium
- surplus = excess of supply (QS > QD) ⇒ fall of price
- shortage = excess of demand (QD > QS) ⇒ rise in price
how does a graph look when supply is limited? demand?
Supply is limited ⇒ supply is a vertical line
Demand is limited ⇒ demand is a vertical line
productive vs allocative efficiency
Productive efficiency ⇒ producing goods using the fewest possible resources, lowest possible cost → resources aren’t wasted and average production cost is low
Allocative efficiency ⇒ producing optimal combination of goods, benefits of consuming these goods are maximised for the whole society
consumer, producer and social/community surplus
- Consumer surplus ⇒ highest price customers are willing and able to purchase a good for – actual price
- Producer surplus ⇒ lowest price producers are willing and able to offer the good – actual price
- Community/social surplus ⇒ consumer + producer surplus