micro yr13 Flashcards
production
the process of converting inputs, including the services of factors of production such as capital and labour into final output
inputs
these are the resources or factors of production, land, labour, capital and enterprise, used in the production process
output
the goods and services produced
productivity
a measure of the efficiency with which inputs are transformed into outputs
labour productivity
output per worker or output per labour hour
fixed costs
costs that do not vary with output; the total costs incurred when output is zero
variable costs
costs that vary directly with output
short run
the period of time in which at least one factor of production is fixed
long run
the period of time in which all factors of production are variable
economies of scale
falling long run average costs (LRAC)
internal economies of scale
due to the growth in output of the firm itself as it expands its own operation; efficiencies in production are gained reducing LRAC
external economies of scale
due to the growth in the size of the industry or the business environment in which the firm operates, reducing LRAC for individual firms (small or large)
total revenue
quantity sold x price
TR = Q X P
average revenue
revenue per unit sold
AR = TR/Q
marginal revenue
the change in TR when one more unit is sold
MR = change in TR/change in Q
profit formula
total revenue TR - total costs TC
normal profit
the profit that the firm could make by using its resources in their next best use; it’s the profit needed to keep the firm in business - earned when TR=TC
supernormal profit
any profit over and above normal profit
automation
technological advancements have improved efficiency in production process
influence of technological change on market structure
- disruption of traditional markets - innovative technologies can disrupt established market structures
- creation of oligopolies - certain technologies may lead to the dominance of a few large firms
- platform markets - technology facilitates the rise of a new market structures such as platform based markets like app store or social media
- globalisation - technology enabled companies to operate on a global scale, impacting market dynamics (eg Ecommerce)
divorce of ownership from control
separation between owners (shareholders) who invest capital and managers who make day to day decisions
conflicts of objectives - shareholders vs managers
- shareholders want high dividends and stock price appreciation, which may be achieved through short term profit maximisation
- managers may prefer long term goals like growth, market share or employee satisfaction, even if they sacrifice immediate profits
characteristics of perfect competition
- large number of buyers and sellers (firms)
- homogeneous goods
- perfect information
- no barriers to entry or exit
- firms are price takers so can’t influence market price
allocative efficiency (P=MC)
both in short and long run - P=MR so when MC=MR, P=MC
productive efficiency (min AC)
in long run firm will produce where AC curve is at it’s minimum so firms are productively efficient
dynamic efficiency
we assume firms make homogenous goods so there is little scope for innovation and differentiated to try to establish some market power (in the real world, firms in competitive markets often are very innovative and entrepreneurial but might not meet criteria for perfect competition)
characteristics of monopoly
- single seller
- unique products (none/few substitutes)
- high barriers to entry
- firms are price makers (can set market price but constrained by demand)
- supernormal profit can be earned in the long run because barriers to entry are high