micro yr12 Flashcards
the purpose of economic activity
to produce goods and services to meet our needs and wants
need
something you must have to survive or to do something
want
something you desire but is not essential
the basic economic problem
there are infinite wants and finite resources - resources are scare in relation to wants
3 choices to make when allocating resources among competitors
- what to produce
- how to produce
- for who to produce
resources / factors of production
land - natural physical resources
labour - human input
capital - man made eg machinery
entrepreneurship - the ability to organise, coordinate and take risks in the production process
rewards to factors of production
land = rent
labour = wages
capital = interest
enterprise = profit
micro vs macro
micro is a branch of economics that studies the behaviour of individuals and firms in the market - macro considers the economy as a whole
what do rational economic agents aim to maximise?
consumers - total utility
workers - wages and benefits from work
producers - profit
government - social welfare
opportunity cost
the value of the next best alternative given up when a choice is made
positive statements
describe the world as it is, without making any value judgements - based on objective facts and can be proven true or false (eg rise in minimum wage decreases employment)
normative statements
express an opinion, and are subjective (eg the gov should increase spending on healthcare)
PPF (production possibility frontier)
shows the maximum possible output combinations of two goods or services an economy can achieve when all resources are fully and efficiently employed
what causes an outward shift in the PPF?
- an increase in the quantity of the factors of production (eg discovery and extraction of new natural resources)
- an increase in the quality of the factors of production (eg increase in labour productivity due to better management)
- an advance in technology (eg a new innovation in resource use)
what causes an inward shift in the PPF?
- a decrease in the quantity of the factors of production (eg war, conflict or natural disasters)
- a decrease in the quality of the factors of production (eg loss of workers’ skills)
rational consumer behaviour
decision making process that is based on making choices that maximise utility, assuming that
- consumers make all choices independently
- consumers have fixed and consistent preferences
- consumers have full information
- consumers always make the optimal choice given their preferences
total utility
the total satisfaction the consumer gets from purchasing units of a good - rational consumers aim to maximise their total utility
marginal utility
the change in total utility from consuming an extra unit of a product
law of diminishing marginal utility
as a consumer buys and consumes more units of a good, the extra satisfaction gained diminishes, meaning at higher quantities consumers are less willing to pay a higher price which helps explain the downward sloping demand curve
how do rational consumers make decisions?
by calculating the marginal cost (change in total cost when one more unit is bought) and marginal benefit (change in total when one more unit is consumed)
information failure
occurs when people have inaccurate, incomplete, uncertain or misunderstood information and can possibly make ‘wrong’ choices
information gaps
when either the buyer or seller does not have access to the information needed for them to make a fully informed decision which can lead to a misallocation of scarce resources = market failure
symmetric information
for markets to work, buyers and sellers need to have the same perfect information
asymmetric information
buyers and sellers have different amounts of information (eg buyers often know less than sellers when buying second hand cars)
adverse selection
people taking our insurance are often those at highest risk (eg a person leading an unhealthy lifestyle is more likely to take out health insurance)
moral hazard
being insured can make you more careless (eg banks made risky decisions before the global financial crisis are that they would likely receive bail outs)
principle agent problem
goals of the principles, those who lose/gain from a decision, are different from the agents, those making the decisions (eg managers (agents) may have more information than shareholders (principles))
what can government policies do?
can improve information to help producers and consumers value the actual costs and benefits more accurately, reducing or eliminating the market failure
government policies to improve information examples…
- compulsory labelling on products
- improved nutritional information on food/drinks
- hard hitting anti speeding advertising
- campaigns to raise awareness of risks of drink driving, vaping, drug abuse
- campaigns on dangers of gambling addiction
- performance league tables for schools/OFSTED
effective demand
demand supported by intention and ability to buy
latent demand
willingness to buy but not yet ability to buy
joint or complementary demand
demand for one good is closely linked to the demand for another (eg 2 goods that go well together like phone and charger)
competitive demand
two or more goods that are close substitutes for each other
derived demand
when demand for one product drives the demand for another
composite demand
good is demanded for more than one use
individual demand
a consumer’s demand for a good/service
market demand
all consumers’ demands in the market summed together
law of demand
as price falls, the quantity demanded increases and vise versa
extension in suppy or demand demand
a movement along the curve from A to B
contraction in supply or demand
a movement along the curve from B to A
ceteris paribus
all other influencing factors are held constant
factors causing a shift in demand
- changes in tastes/preferences
- change in incomes
- change in the price of related goods
- change in size of population
- changes in interest rates
- changes in the law
- changes in expectations
why does the demand curve slope downwards
- substitution effect - consumers substitute in favour of the good that become cheaper, if price of good X falls then consumers will buy more of it
- real income effect - if the price of good X falls, the consumer buying good X will gain purchasing power and this extra ‘income’ available for spending can be used to buy more X
consumers may be irrational when using demand because…
- bounded rationality and bounded self control
- biases in decision making (rule of thumb, anchoring, availability, social norms)
- altruism
- choice architecture and framing
- nudges
- restricted choice
price elasticity of demand (PED) means…
the responsiveness of quantity demanded of a good to change in its price
PED formula
PED = %change in quantity demanded / %change in price
why is PED negative
the quantity demanded is inversely related to price - the values of PED range from 0 to -infinity
inelastic demand
quantity demanded is not responsive to price changes - the %change in QD is < the %change in P (value between 0 and 1)
elastic demand
quantity demanded is very responsive to price changes - the %change in QD is more than the %change in P (value between -1 and -infinity)
unitary demand
PED = -1
perfectly elastic demand
PED = -infinity
perfectly inelastic demand
PED = 0
PED is elastic when…
- a rise in P leads to a more than proportionate fall in QD so TR falls
- a fall in P leads to a more than proportionate rise in QD so TR rises
PED is inelastic when…
- a rise in P leads to a less than proportionate fall in QD so TR rises
- a fall in P leads to a less than proportionate rise in QD so TR falls
PED is unitary when…
TR will not change when price changes
factors influencing PED
- availability of close substitutes
- cost of switching suppliers
- breadth of product definition
- degree of necessity
- time frame when making choice
- brand loyalty
- %of income spent on product
- habitual demand
uses of PED
- determination of pricing policy/impact on revenue
- indication of competition faced
- price setting in price discrimination
- government decision on which goods to tax indirectly
income elasticity of demand (YED) means…
the responsiveness of demand for a good to a change in income
YED formula
YED = %change in demand / %change in income
what is YED positive for?
normal goods
what is YED negative for?
inferior goods
positive YED between 0 and 1 explaination
as income rises, there is only a small increase in demand (vice versa) which indicates the good is a necessity
positive YED between 1 and infinity explaination
as income rises, there is a relatively large increase (vice versa) which indicates the good is a luxury
negative YED explaination
as income rises, there’s a fall in the quantity demanded (vice versa) and indicates the good is an inferior good
normal goods
products or services where demand increases as consumer income rises - when peoples income goes up they tend to buy more of these goods (eg holidays)
inferior goods
products or services where demand decreases as consumer income rises - when peoples income increases they tend to buy less of these goods and may shift to higher quality alternatives (eg used or older cars)
cross elasticity of demand (XED) means…
the responsiveness of demand for a good to a change in the price of a related good
XED formula
XED = %change in demand for good A / %change in price of good B
XED is positive for?
substitute goods - when price of good B rises, the demand for good A increases and vice versa
YED is negative for?
complementary goods - when the price of good B rises, the demand for good A decreases and vice versa
positive XED between 0 and 1 explaination
goods are weak substitutes
positive XED between 1 and infinity explanation
goods are strong substitutes
negative XED between 0 and -1 explaination
goods are weak complements
negative XED between -1 and -infinity explaination
goods are strong complements
substitutes meaning
goods that can be used in place of each other to satisfy a similar need or desire (eg tea or coffee)
complements meaning
goods that are typically consumed or used together because they enhance each other’s value (eg tennis racket and tennis balls)