Micro Theorists

Question 1

What is the theorist for sales maximisation

Answer 1

Robin Marris which states managers aim to maximise the growth of their company above any other objective.
Increased market share - increased growth

Question 2

Creative destruction

Answer 2

This is the idea that when an innovative, efficient production or industry evolves, this leads to growth in the new sector etc but death to the old way - could structurally unemploy staff etc