Micro part 11- Growth of firms, market failure Flashcards
1
Q
How do firms grow
A
- They will usually grow to increase profits
- Increasing EoS – grow to reach the MES where LRAC are minimised
- Increase market share and reduce competition so gain some monopoly power so can set prices and make ANP
2
Q
What does internal growth mean
A
- Internal growth means increasing the production scale
- increase output, widen consumer base
- most growth done by this since most firms are small
- advantage is that firms can control exactly how growth goes and less risky. Business objectives are kept the same.
3
Q
What are disadvantages of internal growth
A
- disadvantages are that it is a long term strategy since its slower than external, meaning competitors might increase their market share.
- It is also limited by the growth of the market
4
Q
What is external growth
A
- External growth means combining firms through a takeover (one firm buys another firm) or merger (when two firms join to make a new firm)
- vertical/conglomerate less likely to yield economies to scale as unlikely to have any technical economies
- can access market that is couldn’t otherwise e.g. into a different country
5
Q
What is horizontal integration
A
- firms in the same industry at the same stage of production become one
6
Q
What are the advantages of horizontal integration
A
- lower AC from internal EoS (firm + consumer)
- reduce competition by reducing number of firms in market = increased market share and price making ability (firm)
- more profit so greater dynamic efficiency
7
Q
What are the Disadvantages of horizontal integration
A
- loss of jobs as no need for the same type of worker now it’s just one firm (consumer)
- diseconomies of scale when objectives conflict (firm)
- reduces choice (consumer)
- reduction in competition could create higher prices (consumer) due to x-inefficiencies
8
Q
What is vertical integration
A
- acquiring a business in the same industry but at a different stage of the supply chain,
- it can be forward (closer to final consumer so further forward in production process)
- or backward (closer to the raw material)
9
Q
What are the advantages of vertical integration
A
- increase control over the supply chain which can reduce unit costs and improve quality by increasing coordination (reduce x-inefficiencies)
- can control price and in what market it sells itself to
10
Q
What are the Disadvantages of vertical integration
A
- high cost/over valued
- many of the key workers in the firm being taken over may leave
- may have little experience in new industry
11
Q
What is Conglomerate integration
A
- combining firms which are in completely different markets
12
Q
What are the advantages of Conglomerate integration
A
- lower risk since if one fails then there’s a back up (risk-bearing economies of scale)
13
Q
What are the disadvantages of Conglomerate integration
A
- may lack experience in the new sector, which reduces product quality
14
Q
What constraints business growth
A
- Size of the market
- Finance
- Regulation
15
Q
How does the size of the market constrain business growth
A
- limit growth because a limited consumer market has limited demand so there are limited opportunities to expand output so EoS can’t be exploited