MICEF Flashcards
develops publicity plan and schedule
Publicity/ advertising manager
refers to the protection of people from harm
safety
refers to protection of property from damage or loss
security
responsible for keeping communication and coordination between the event principal
liaison
sources material, equipment, manpower and other resources needed in alleviate the situation
logistics
the one and only person designated to speak in behalf of the event principals
spokesperson
expenses that vary depending on how many people attend the event
Variable costs
Expenses incurred in the staging and management of an event are not likely to change as number of attendees change
Fixed costs
determine the space that will be allocated for each sponsor or sponsor type
print ad space
quantify the exposure versus other means of advertising or equivalent costs of the sponsors company were to do the activity on their own
on-site merchandising
negotiate well with the suppliers to get the best value for their goods and services
supplier discounts
souvenir items or mementos to the event may be produced and offered sale
merchandise sales
briefly describe the target audience, their interests, and what they would like to get out –
Audience profile
a brief description of the event being planned and the expectations from these one or two sentences
The event vision
discuss why specific venues or destinations are selected
venue