Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

3rd Yr > Mice > Flashcards

Mice Flashcards

1
Q

MICE

A

Meeting , incentive, convention , exhibition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

General term that refers to the gathering of people to discuss a set agenda or do a particular activity

A

Meeting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

A tool to encourage employees to increase sales or provide solutions

A

Incentive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Categories of meeting

A
  • symposium
  • workshop
  • forum
  • retreat
  • clinics
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

formal meeting, normally scientific in nature

A

Symposium

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

comprises a large degree of small-group interaction and sharing of knowledge, skills and experience

A

Workshop

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

is where a moderator and a panel of experts, perhaps with opposing views, discuss and debate on a particular problem or issue.

A

Forum

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

gathering of a small group of participants, usually in a remote location.

A

Retreat

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

offers specific training on a particular issue to the small group.

A

Clinics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

which is used interchangeably with congress, refers to a large national or international meeting.

A

Convention

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

showcases new products, services, information, or promotional materials mounted for the purpose of public relations, sales, and marketing

A

Exhibition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

targeted to specific clientele or members of a common or related industry and could be closed to the public completely or initially

A

Trade show or trade fair

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Open tovthe public that are offered mostly for the purpose of direct sales or promotion to end users.

A

Public or Consumer shows

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

the head organizer or promoter of an exhibition. Is responsible for managing the exhibit finance, sales of exhibit space, and operation.

A

Exhibition manager

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

the company or business person who rents the booth space from the exhibition manager to showcase the exhibitor’s products and for other purposes

A

Exhibitor

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

subdivide a huge empty exhibit space into smaller spaces which the exhibitors are going to rent

A

Booth contractor

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

a “raw space” or floor with rough markings just to indicate the boundaries and size of your rented space in the exhibition hall.

A

Raw exhibition space

18
Q

an exhibition space with a white enclosure called “shell.” The shell gives a uniform look and somehow, makes the ambiance common in all trade shows

A

Shell exhibition space

19
Q

indicates the name of the exhibitor or the purpose of a service desk.

A

Fascia board

20
Q

a book of instructions and information for exhibitors regarding the exhibit venue and services offered by the official booth contractor

A

Exhibitor manual

21
Q

commonly understood as an occurrence; something that happens. The outcome could be planned and unplanned.

A

Events management

22
Q

defined as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs”

A

Special events

23
Q

Two kinds of events

A
  • ordinary events
  • special events
24
Q

Types of events

A
  • according to purpose
  • according to the number of participants
  • according to frequency
  • according to impacts
25
Q

The C’s of events

A
  • Celebrate
  • commune
  • convene
  • commerce
26
Q

This event is classified to bring people together. to perform rituals or ceremonies as required by religion, culture or society.

A

Celebrate

27
Q

strengthen bonds of friendship and restore relationships.

A

Commune

28
Q

to share and pass on knowledge among peers and colleagues. Main purpose is to educate, examples of this event are meetings, conferences and conventions.

A

Convene

29
Q

to market and promote product offerings

A

Commerce

30
Q

Are events which are expressly targeted at the international tourism market

A

Mega events

31
Q

events are designed to increase the appeal of a specific tourism destination or region

A

Hallmark

32
Q

Has a capability to attract a large number of visitors to the locale thus attracting media coverage and has economic benefits.

A

Major events

33
Q

Targeted mainly local
audiences and may appeal to local communities or a selected group of people.

A

Minor events

34
Q

Trends

A
  • virtual event
  • content
35
Q

a direct economic impact, which is equivalent to the “new” money that visitors or outsiders bring and this money is circulated through spending in the local economy.

A

Multiplier effect

36
Q

Impact of MICE

A
  • social and cultural impact
  • political impact
  • environmental impact
  • technological impact
  • economic impact
37
Q

involve a shared experience, and may give rise to local pride, validation or the widening of cultural horizons

A

Social and cultural impacts

38
Q

long been recognized by governments, and often include increased profile and benefits to the host community.

A

Political impacts

39
Q

a trend internationally to use environmentally friendly practices within the convention and meeting industry.

A

Environmental impacts

40
Q

the impact has been felt not only in the area of the equipment used to present conference data and information, but also in the provision of different styles of conferences through the use of video conferencing facilities

A

Technological impacts

41
Q

serve as catalysts for urban renewal, and for the creation of new tourism infrastructure that bring economic benefits to their communities

A

Economic impacts

3rd Yr (4 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions