Mice Flashcards
MICE
Meeting , incentive, convention , exhibition
General term that refers to the gathering of people to discuss a set agenda or do a particular activity
Meeting
A tool to encourage employees to increase sales or provide solutions
Incentive
Categories of meeting
- symposium
- workshop
- forum
- retreat
- clinics
formal meeting, normally scientific in nature
Symposium
comprises a large degree of small-group interaction and sharing of knowledge, skills and experience
Workshop
is where a moderator and a panel of experts, perhaps with opposing views, discuss and debate on a particular problem or issue.
Forum
gathering of a small group of participants, usually in a remote location.
Retreat
offers specific training on a particular issue to the small group.
Clinics
which is used interchangeably with congress, refers to a large national or international meeting.
Convention
showcases new products, services, information, or promotional materials mounted for the purpose of public relations, sales, and marketing
Exhibition
targeted to specific clientele or members of a common or related industry and could be closed to the public completely or initially
Trade show or trade fair
Open tovthe public that are offered mostly for the purpose of direct sales or promotion to end users.
Public or Consumer shows
the head organizer or promoter of an exhibition. Is responsible for managing the exhibit finance, sales of exhibit space, and operation.
Exhibition manager
the company or business person who rents the booth space from the exhibition manager to showcase the exhibitor’s products and for other purposes
Exhibitor
subdivide a huge empty exhibit space into smaller spaces which the exhibitors are going to rent
Booth contractor
a “raw space” or floor with rough markings just to indicate the boundaries and size of your rented space in the exhibition hall.
Raw exhibition space
an exhibition space with a white enclosure called “shell.” The shell gives a uniform look and somehow, makes the ambiance common in all trade shows
Shell exhibition space
indicates the name of the exhibitor or the purpose of a service desk.
Fascia board
a book of instructions and information for exhibitors regarding the exhibit venue and services offered by the official booth contractor
Exhibitor manual
commonly understood as an occurrence; something that happens. The outcome could be planned and unplanned.
Events management
defined as “a unique moment in time celebrated with ceremony and ritual to satisfy specific needs”
Special events
Two kinds of events
- ordinary events
- special events
Types of events
- according to purpose
- according to the number of participants
- according to frequency
- according to impacts
The C’s of events
- Celebrate
- commune
- convene
- commerce
This event is classified to bring people together. to perform rituals or ceremonies as required by religion, culture or society.
Celebrate
strengthen bonds of friendship and restore relationships.
Commune
to share and pass on knowledge among peers and colleagues. Main purpose is to educate, examples of this event are meetings, conferences and conventions.
Convene
to market and promote product offerings
Commerce
Are events which are expressly targeted at the international tourism market
Mega events
events are designed to increase the appeal of a specific tourism destination or region
Hallmark
Has a capability to attract a large number of visitors to the locale thus attracting media coverage and has economic benefits.
Major events
Targeted mainly local
audiences and may appeal to local communities or a selected group of people.
Minor events
Trends
- virtual event
- content
a direct economic impact, which is equivalent to the “new” money that visitors or outsiders bring and this money is circulated through spending in the local economy.
Multiplier effect
Impact of MICE
- social and cultural impact
- political impact
- environmental impact
- technological impact
- economic impact
involve a shared experience, and may give rise to local pride, validation or the widening of cultural horizons
Social and cultural impacts
long been recognized by governments, and often include increased profile and benefits to the host community.
Political impacts
a trend internationally to use environmentally friendly practices within the convention and meeting industry.
Environmental impacts
the impact has been felt not only in the area of the equipment used to present conference data and information, but also in the provision of different styles of conferences through the use of video conferencing facilities
Technological impacts
serve as catalysts for urban renewal, and for the creation of new tourism infrastructure that bring economic benefits to their communities
Economic impacts
