MGT 490C Flashcards
Case quiz At the beginning of the simulation, there are no \_\_\_\_\_ class vehicles on the market. AEV Economy Family Truck
AEV
What is the largest consumer segment in terms of units sold? Value Seekers Families Singles High Income Enterprisers
Family
The number of dealers required for full coverage is the same in all regions of the domestic market.
True
False
F
Use advertising and promotion to project corporate image and generate interest in your products.
True
False
T
Average retail price represents the price the dealer pays for a vehicle.
True
False
F
Average retail price is the average of all the actual prices that customers pay.
The dealer
invoice is what the dealer pays for the vehicle and is the monetary value your firm receives as revenues.
Which of the following is NOT a primary characteristic of vehicles in StratSim? Interior Storage Styling Safety Quality
Storage
The interior, styling, safety, and quality attributes
ISSQ
Investing in technology capabilities automatically improves the characteristics of all your vehicles.
True
False
F
Firms have the ability to expand their
capabilities up to current industry technology limits through investments in technology capabilities.
These investments provide two advantages — first, the ability to develop cars with enhanced features
(e.g. higher ratings); and second, the lowering of costs to develop a similar set of characteristics. For
example, a firm with technology ISSQ capabilities of 8/8/8/8 would be able to produce a 4/4/4/4 car at
a lower unit cost than a firm with a technology profile of 6/6/6/6. Investing in technology does not
automatically increase product attributes; you must upgrade specific vehicles by initiating a
development project.
Which type of vehicle upgrade can be deployed quickly, but does not allow time to get excess inventory under control? Major Upgrade Minor Upgrade Cost Reduction New Vehicle
Thus while a minor upgrade can be deployed quickly, any inventory will be written off immediately.
Minor Upgrade
What happens if you attempt to produce over plant capacity in StratSim? production costs increase inventory goes up vehicle sales go up cannot produce over capacity
production costs increase
thus, if you build additional capacity this year, next year you will be able to set production levels based on the new plant capacity. It is important to coordinate capacity increases with the launch of new products. In StratSim, firms may choose to set production levels above capacity in the short-run by running extra shifts and paying overtime. An over-capacity charge will be incurred if capacity utilization is over 100%.
If you don’t have enough cash to fund all of your decisions, you will automatically be given enough cash necessary to continue operations through a short-term loan or revolving line of credit.
True
False
T
If there are not enough funds available, a loan is automatically issued from a revolving line of
credit to make up the difference, adding to short-term debt on the balance sheet. The interest rate on
the line of credit tends to be higher than the rate on bonds, and will vary with changes in the prime rate
and company credit rating. Interest due each period is paid automatically, but it is up to the finance
manager to schedule repayment of the principle.
Stratsim
period 0 试调测试
market research
2F > 5U > 2E
New concept CLS: M (minivan) size: 60 HP: 215 Int: 2 Sty: 3 Saf: 4 Qua: 4
