MGMT 1035 Week 7 Flashcards
What were juniper berries and herbs used for in alcohol?
They were used for flavoring and medicinal purposes.
What is ‘genever’?
‘Genever’ is a spirit created by the Dutch in the 16th Century, which the British shortened to gin.
Why did gin become popular in England?
It was inexpensive to make and politically favored due to tax breaks for British distillers.
What was the Gin Act of 1751?
It was a response to the abuse of gin, leading to temperance movements and new government licensing.
How did gin regain popularity in the 1800s?
It was mixed with quinine water as an anti-malaria potion, leading to the creation of gin and tonic.
What is rum distilled from?
Rum is distilled from molasses, a by-product of sugar manufacturing.
When did rum rise to popularity?
Rum rose to popularity in the late 1600s, especially in the 1700s.
What labor source was used for sugar plantations in the Caribbean?
The dramatic increase in the importation of African slaves.
What was the rum ration for British sailors starting in 1731?
British sailors received a daily pint of Jamaican rum for each man and a half.
What was the impact of Prohibition?
Prohibition forbade the manufacture, storage, transportation, sale, possession, and consumption of alcoholic beverages.
What influenced Prohibition movements in Canada?
They were influenced by British and American examples, largely driven by Protestant beliefs.
What was the outcome of the 1989 Referendum in Canada regarding Prohibition?
Results were close, with 278,380 in favor and 264,693 against Prohibition.
What was the Canadian government’s stance during WWI regarding alcohol?
Prohibition was seen as patriotic and a way to conserve food.
What was ‘Demon Rum’ in the context of Canadian soldiers?
Most Canadian soldiers received a daily rum ration, considered essential for morale.
What led to the end of Prohibition in Canada?
The lack of success in eliminating alcohol and the perception of unfair enforcement.
What was the 18th Amendment in the U.S.?
It prohibited alcohol, remaining in effect until the 21st Amendment repealed it in 1933.
What was the impact of Prohibition on breweries in Canada?
Thirty-five Ontario breweries closed, leading to a devastating effect on the industry.
What was the Liquor Control Act in Ontario?
It established a government monopoly on distribution under tight controls after the end of Prohibition.
What was the initial goal of the LCBO?
To regulate alcohol consumption strictly and ensure responsible sales.
How did the LCBO evolve over time?
It transitioned from a strict model to a customer-friendly retail experience.
What is brand stretching in alcohol marketing?
It’s when alcohol brands associate with non-alcoholic products to bypass advertising restrictions.
What are the two primary methods of brand stretching?
Line extensions and category extensions.
What ethical concerns arise from alcohol brand stretching?
It raises questions about targeting vulnerable consumers, especially youth.
What is Loi Évin?
It’s France’s regulation of alcohol marketing that restricts advertising and targets youth.
